Gucci’s Newly Renovated Saint-Tropez Store

Gucci announces the reopening of its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of pieces comprising ready-to-wear and accessories for both men and women. Guests are welcomed to discover the House’s signature handbags lines including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors evoking the unique beauty of the Cote D’Azur through light-toned hues and the implementation of local materials and finishes. Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century. Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions.

Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard sided trunks inspired by the House’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

LoL, Sandra

Photos: © Gucci
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Gucci Bamboo 1947

An instant emblem forged by a flame, the curved bamboo handle crowns a leather handbag in 1947, marking the House’s path as an innovator in craftsmanship and luxury. Today, the renowned design of the Gucci Bamboo 1947 is at the heart of the House’s signature bag collection, representing how a creative instinct propelled by profound know-how has led Gucci to where it is today.

In 1947 – amidst Italy’s post-war era in which traditional raw materials were difficult to come by – the enterprising founder, Guccio Gucci, with the help of the House’s visionary Florentine artisans, decided to use the lightweight and durable bamboo for the handle of a purse. The paradigm of design coherence and the authority of leather was gracefully challenged by the bamboo in a game of contrasts that defied the aesthetic rules of the time.

The bamboo top handle also ushered in an expansion of the House’s artisanal expertise, as there is a highly technical process behind crafting the curved stalk. A craftsman first selects the most unblemished pieces of bamboo, which are then softened and worked over an open flame by hand to manipulate the material into a semi-circular form. Once shaped, the handle is coated in multiple layers of lacquer, after which it is baked to achieve a shiny golden-brown finish.

Due to this meticulous process, not a single bamboo handle is ever the same. Following its debut, the ‘Bamboo Bag’ became a fixture among Hollywood’s leading ladies and the international jet set, consolidating the style’s status as an innovative icon around the world.

The current Gucci Bamboo 1947 is distinguished by interchangeable leather and Web straps, adding to the style’s functionality. Both straps are detachable and adjustable, making it a highly versatile accessory, suitable for myriad occasions. Presented in different combinations that evoke diverse attitudes, the top handle bag comes in varying sizes and materials. The line is presented in timeless color palettes as well as seasonal variations, and is enriched by refined evening styles and precious leather iterations.

TO SHOP GUCCI BAGS, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci
Photographer & Director: David Sims – Make up: Thomas De Kluyver – Hair: Paul Hanlon
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