Sandra‘s Closet

In Wednesday’s post about the departure of Rolex, Tudor, Patek Philippe, Chanel and Chopard from Baselworld, I rose the question if this will be the end of the famous watch and jewelry show. Here is the answer and some more breaking news as the Swiss watch manufactures belonging to the LVMH Group, the world leader in luxury, have chosen to leave Baselworld in order to join the other flagship brands of the Swiss watch industry in Geneva from 2021 onwards. This includes all brands from the LVMH Watchmaking Division, TAG Heuer, Hublot and Zenith, as well as the House of Bvlgari.

Within this context of clearly weakened representation of the Swiss watch industry and hence inevitably lower participation, it appears clear to the brands composing the Division and to the House of Bvlgari that they must also withdraw in order to preserve their image and their relations with their clients as well with the media.They will therefore not be taking part in the 2021 edition of Baselworld.

The four Maisons are examining various potential event formats corresponding to the need to present their strategic directions and new products to their commercial partners – as well as to the international press – next year. The LVMH Watchmaking Division on the one hand, and Bvlgari on the other, will decide on their plans in the coming weeks, according to their respective objectives.

Stéphane Bianchi

Stéphane Bianchi, CEO Watchmaking Division LVMH, said: «We are sorry to have to leave this over 100-year-old Baselworld event to which our Maisons have been consistently loyal. It is nonetheless clear that we must respond quickly and make other arrangements. We are facing an opportunity to reinvent the format and content of one of the key moments of our watchmaking year, which represented both a major commercial challenge and a lever of influence for our brands. With this in mind, we will do our utmost to be present alongside the other prestigious Maisons that will gather in Geneva in April 2021, and thereby meet the requirements of our partners and clients while offering them an unrivalled experience.»

Jean-Christophe Babin, CEO Bvlgari Grou., stated: «Grouping the entire Swiss watch industry in a single location, Geneva – the historical capital of watchmaking – and around a single date, is a major opportunity to at last revive a sector that all too many divisions and divergent interests have weakened compared to the rest of the luxury sector in which Bvlgari is active and that is making much faster progress. We are looking forward to going to Geneva in April 2021, even though we still need to define the terms of our participation, which we will specify in the coming weeks. We are also delighted not to have to make up for the lack of institutional watch shows, which in 2020 forced us to take tactical initiatives that were necessary in the short term but undesirable in the medium term.»

So, dear ladies and gentlemen, this is the answer, this is the end of Baselworld…

LoL, Sandra

Photos: Courtesy of the Brands

This is industry news that I don’t want you to miss. Stéphane Bianchi, President of the LVMH Watch Division, and Jean-Christophe Babin, President of the Bvlgari Group, are announcing the first LVMH Swiss Watch Manufactures Exhibition.

The event will take place at the Dubai Bvlgari Hotel in January 2020 and will include Bvlgari,
TAG Heuer, Hublot and Zenith. The four watch brands will introduce to the international medias and retail partners their watchmaking news 2020.

Dubai Bvlgari Hotel

«In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events», declared Jean-Christophe Babin.

Watch news this month: TAG Heuer’s second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary. 

As previously announced, Bvlgari, TAG Heuer, Hublot and Zenith are also confirming in parallel their presence at Baselworld 2020, late April/early May.

«We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category», said Stéphane Bianchi.

Hublot – proud official timekeeper of the FIFA Women’s World Cup France 2019™.

Personally speaking, I find this idea very interesting. Let’s be frank, watch fairs are extremely expensive and not very flexible. In my post about SIHH 2019 from January, I told you already about several changes that are going to happen next year with many brands leaving Baselworld or the SIHH. Solutions were found though, with the Geneva- and the Basel-based shows uniting forces and coordinating their dates from 2020.

Zenith’s new Pilot Type 20 Adventure

Still, the situation isn’t ideal for everyone. I am curious to see LVMH’s own, private «Pre-Baselworld event» in Dubai, in January 2020. The location is an interesting choice as well… stay tuned!

LoL, Sandra

An example of Bvlgari’s new watch creations for 2019

Photos: Courtesy of the Brands

Personally speaking, SIHH in Geneva, the famous Swiss watch trade fair, is one of the most enjoyable events of my yearly must-dos. Nevertheless, a lot has changed during the past years. In 2020, the so-called Salon Internationale de la Haute Horlogerie will take place in May right after Baselworld. It makes sense especially for all the visitors from abroad to come only once to Switzerland.

This year, Van Cleef & Arpels decided not to be exhibiting due to the little business the brand has with retailers and distributors. Two other luxury watch brands, Richard Mille and Audemars Piguet, are leaving next year for similar reasons. It seems that most of the prestigious watch companies are dealing more and more directly with their consumers.

Happy Sandra after seeing Audemars Piguet’s amazing high jewellery watch Sapphire Orbe (a detailed post to follow).

In the meantime others joined the exhibition for the first time, for example Bovet, known for their handmade watches with artistic finishes and highly complicated movements. In addition, Breitling and Bucherer recently became members of the Fondation de la Haute Horlogerie (FHH), which manages SIHH. This might be the first step in replacing Richard Mille and Audemars Piguet for 2020.

Still trending: Colourful straps as seen at Piaget, Cartier and Audemars Piguet.

But most importantly what will we wear in 2019? Cuff watches, tourbillons, dial sets with miniature paintings, skeleton movements, shaped cases and still lots of celestial influences… Below are some of my favorite ladies’ watches revealed during the 29th Salon Internationale de la Haute Horlogerie.

AUDEMARS PIGUET Royal Oak Frosted Gold Double Balance Wheel Openworked
A watch that is brilliant in every way.
White “frosted gold”, 37mm, manual winding manufacture skeleton movement with a rainbow magic of its 32 baguette-cut sapphires (2.24 carats). MY FAVORITE!

RICHARD MILLE RM 37-01 Kiwi
Fancy a little watchmaking sweetness to help you through the winter?
Colored Quartz TPT and Carbon TPT, 34.400 x 52.30mm, self-winding mechanical movement, limited edition (30 pieces)

ROGER DUBUIS Excalibur Shooting Star
The coolest booth for the fastest girls in the world.
Pink gold set with diamonds, 36mm, flying tourbillon, skeleton manual winding movement.

PIAGET Possession Cuff Watch
A booth filled with sand for a little time out at the beach – a perfect backdrop to show the expert application of gold-working, a skill for which the brand is historically famed.
Pink gold set with 162 diamonds, 29mm, gold Milanese mesh strap.

JAEGER-LECOULTRE Rendez-Vous Moon Jewellery
One the sky is the limited. Nature played an important role at Jaeger Le-Coultre.
White gold case with mother-of-pearl dial and polished rhodium-plated appliqués, diamonds ~168 (~3.43 carats), calibre : 925B/1.

CARTIER Baignoire Allongé
Women are in for a treat at Cartier. Part of the Maison since 1912, the Baignoire features an ellipsis-shaped dial and  earned its unusual name in the late 1950s thanks to its strong resemblance to a bathtub.
Extra-large model, pink gold, dial set with brilliant-cut diamonds (293 diamonds,~1.50 carats), dark alligator leather strap, manual movement 1917 MC.

During the next days, I will show you much more as the most distinguished models deserve their own post, don’t you think? Stay tuned!

LoL, Sandra

Photos: © Sandra Bauknecht, Some Stills: Courtesy of the Brands

Last week, I went one day to the famous International Jewelry and Watch Show in Basel, Switzerland: BASELWORLD. In the morning, I was picked up by Tesla for my first ride ever in an electric super car and brought directly to the VIERI showroom, located in a beautiful location in St. Margrethen, Binningen, to explore their stunning new Haute Joaillerie collections.

I have become a huge fan of the jewelry brand lately that is looking back at over 70 years of experience in the jewelry industry. Launched in Pforzheim, Germany, the company moved its headquarters to Switzerland in 1999. Not long ago, I met Guya Merkle, granddaughter of VIERI founder Rudolf Merkle, through common friends. I was fascinated by her taste and vision. The charming 28-year-old took over the management of the company spontaneously in 2007, following her father’s sudden death. Since then, VIERI has produced all its collections in Valenza, a small municipality in northern Italy famed for its gold and jewelry.

Under the forward-looking leadership of Guya, VIERI Haute Joaillerie has been moving into a new era. »What is true luxury? Shouldn’t a luxury product have a positive effect on everyone who comes into contact with it?« Guya decided to give the company her personal stamp and to instil it with her own values. She travelled to Peru to get a true picture of working conditions in several gold mines – an experience that left a deep and lasting impression on her.

Afterwards, she founded earthbeat foundation, a foundation for responsible gold mining, and transformed VIERI into one of the first high-end jewelry companies to work exclusively with ethically sourced gold.

Please enjoy some more of VIERI’s impressive designs below:

Lily Collier Fireworks

VIERI – Lily Ring Fireworks

VIERI by Bibi van der Velden – The Pearls Light Earrings

VIERI by Bibi van der Velden – The Cobweb Bracelet

For further information, please visit the VIERI homepage.
More from my visit to the Baselworld 2014 coming up soon!

LoL, Sandra

Photos: Courtesy of Vieri and © Sandra Bauknecht