Sandra‘s Closet

Launched in 2012, Burberry‘s THE BRITAIN watch has been a bestseller since then. Designed by the house’s Creative Director Christopher Bailey, the design evoke the look of the brand’s most iconic piece, the famous Burberry trench coat. A celebration of innovation and craftsmanship, The Britain is a modern, elegant collection of watches for men and women.

The Burberry booth at the Baselworld 2014 booth was of course one of the most advanced ones at the fair. The house is extremely successful with their social media campaigns.

Designed in Britain and crafted in Switzerland, each watch features a distinctive octagonal face with details inspired by Burberry heritage, including D-ring shaped bezels and an iconic trench coat colour palette.

My favorite model: THE BRITAIN BBY1400 38MM DIAMOND BEZEL
38mm stainless steel case, set with 124 diamonds (0.68 ct ), Swiss Made Quartz movement, Trench alligator strap

This year, The Britain is inspired in new ways. Introduced during Baselworld 2014, THE BRITAIN LIMITED EDITION TRENCH CERAMIC features a new design in smooth trench-coloured ceramic combined with trench-hued 18K gold in a precious series of just 20 individually numbered pieces for women with automatic movements.

Available from Burberry.com, selected Burberry stores and selected retailers worldwide from April 2014.

LoL, Sandra

Photos: Courtesy of Burberry and © Sandra Bauknecht

During Baselworld 2014, I discovered an Italian watch brand that has extremely impressed me with their innovative designs. Apply a strap to an 18th century pocket watch, allowing it to be worn as a wristwatch: this is the simple idea behind GaGà Milano.

In 2004, the brilliant creativity of Ruben Tomella brought to life what was then to become the phenomenon of the next ten years. The name itself “gagà”, a well-known Milanese expression, refers to a man who loves to dress extravagantly, but with care. This idea led to the creation of those iconic watches that are all sharing common characteristics like the chronometric second hand at 12, which give the design its own identity. In the meantime, accessories such as sunglasses, bags, wallets and charms have joined the GaGà family.

It was a real pleasure meeting Ruben Tomella in person. Now, I am the very happy owner of a beautiful GaGà Milano watch in rose gold with purple dial and strap that is matching my new GaGà Milano sunglasses.

MANUALE THIN 46mm
5091.02 VT Rose gold plated case, 7,5 mm thickness, quartz watch, leather strap

During Baselworld, it is of course time for novelties again and some of my favorites you can enjoy below:

MANUALE FANCY EDITION
GW 29 FE White gold case, multicolor sapphire, black diamonds, rubber strap
(diamonds 5cts, sapphire 12cts)
LIMITED EDITION 29 pieces

MANUALE DIAMANTE GOLD 40mm
GR 49 BK LADY Rose gold case, black diamonds (11cts), black alligator strap
LIMITED EDITION 49 pieces.

MANUALE DIAMANTE GOLD 40mm
G199 08 LADY rose gold case 18ct, quartz watch, white diamonds, chocolate croco print strap
LIMITED EDITION 199 pieces

LAS VEGAS 48mm
5010 LV 01 Stainless steel case, manual winding movement, aged leather strap

GaGà Milano has currently opened 8 stores all over the world: four in Tokyo, one in Osaka, one in Hawaii, one in the center of Milan, in Corso Venezia 8 and a new store in Beverly Hills.

LoL, Sandra

Photos: Courtesy of GaGà Milano and © Sandra Bauknecht