Sandra‘s Closet

Paris Fashion Week is always fun, but of course also very tiring and as you might have realized I get barely time to blog. During the day, you attend many runway shows, visit showrooms, have meetings and run from one place to the other. But don’t get me wrong, I am not complaining, I absolutely adore my job.

At night, the fashion crowd doesn’t stop. Events, launches and after show celebrations take place, such as the Valentino Tribe Party on Tuesday at the Hôtel Salomon de Rothschild in Paris.

The beautiful location was decorated with all sorts of tribal elements and Monsieur Valentino himself along with Alber Elbaz, Creative Director Lanvin, showed up during the night.

With Mister Valentino Garavani himself...

… and with lovely Alber Elbaz of Lanvin.

Later, I went to Raspoutine where L’Officiel Russia celebrated their new social editor, Kisa. It was great to see many familiar faces such as Vladimir Restoin-Roitfeld, Greg Chait of The Elder Statesman, Jean-Thierry Besins of Bulliony, Natasha Zinko, Lorenzo Giove of Repossi and of course, Benjamin Eymère of L’Officiel Paris… and more!

Enjoy some of the impressions below!

LoL, Sandra

Lisa Feldmann of L’Officiel Germany, my humble self, Alexander Fedotov and Xenia Sobtchak

Lorenzo Giove framed by Fiammetta Cicogna to the right and me to the left.

Photos: © Sandra Bauknecht, Natasha Zinko and Kisa

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

CEO IWC Georges Kern with his lovely wife Monika.

Getting excited for my speech!

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley and Swiss male model Fabian Pfenninger.

The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

Beauty power reunited. The teams from Kanebo Sensai, Dior, L’Oréal Luxe and Marionnaud know how to party.

Special performance by Nicola Hunt from London.

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Photos: © David Biedert and © Sandra Bauknecht

Today is a very special day for me. My baby is born. The first edition of L’Officiel Switzerland is hitting the shelves. Last night, we celebrated the launch with a wild party. The photos will be coming up shortly. I still need to recover from yesterday…

I am so happy with the outcome and hope that you will like it, too. On the cover is the gorgeous Patricia Schmid dressed in Chanel photographed by Marco Grob.

Here you can see us three during yesterday’s press conference at the Park Hyatt Zurich.

I was thrilled to welcome also the President of Les Editions Jalou Marie-José Susskind-Jalou, her son Benjamin Eymère, who is the CEO of the company, as well as Deputy CEO at L’Officiel Magazine Nicolas Reynaud who had flown in to celebrate the launch with us. Les Editions Jalou is a legendary French family business since 1921 and I am proud to be part of the family now.

Let me know how you like Switzerland’ s first international title!

LoL, Sandra

Photos: © David Biedert © Sandra Bauknecht

Today, I have some amazing news to share for my Swiss readers. French high-end fashion and luxury lifestyle magazine L’OFFICIEL will launch a national Swiss edition in two separate issues in German and French with the first edition hitting the shelves in March 2014.

Launched in France almost a century ago and owned by Paris-based LES EDITIONS JALOU, the French title is now published in 30 different countries worldwide. Announcing this partnership, Chief Executive Officer of LES EDITIONS JALOU Benjamin Eymère explained, “Despite the market’s multilingual nature, it is a united country, with its very own identity, its own culture and taste. We intend to present content to Swiss readers that is unique in style, but in tune with the greater international scope and our very distinctive touch of French “je ne sais quois”, and we look forward to working with Swiss readers to cater to their individual style ambitions.”

Stefan Hottinger-Behmer (see photo), Publisher of the newly formed Blond Publishing Group in Zurich, commented, “L’OFFICIEL is one of the most respected fashion titles in the world. We are honored to be the new publisher of its Swiss edition and thrilled to introduce such a highquality title to this market. As one of the world’s top five countries in terms of per capita income, it is curious to observe the absence of internationally renowned titles on the Swiss media landscape.”

Eymère adds, “Switzerland is one of the most dynamic luxury markets in the world, and we have been surprised for a while, by the fact that no other international fashion media brand currently publishes there and the market is therefore only serviced by neighbouring French, German or Italian high fashion magazines.”

L’OFFICIEL Schweiz/Suisse will launch in March 2014 with 6 issues in the first year and 10 regular issues from 2015 onwards. 2014 also sees the introduction of the first two supplements, L’OFFICIEL Hommes (September) and L’OFFICIEL Voyage (October). Further supplements to be launched in 2015 include L’OFFICIEL Watch & Jewellery, L’OFFICIEL Art and L’OFFICIEL Beauty.

Personally speaking, I think that Switzerland is absolutely ready for such an international title and I couldn’t be more excited about it!

LoL, Sandra

Photos: Courtesy of L’Officiel