Last week, MCM‘s first European flagship store opened its doors in Zurich. As you already know, I felt very honoured to be the blogger host for this wonderful event.
My relationship with MCM dates back to my early college years when I designed a complete collection for the German brand that was founded by Michael Cromer in Munich in the Mid ’70s as ‘Michael Cromer Munich‘ (MCM). Today, it belongs to Sungjoo Design Tech & Distribution, and has been renamed ‘Mode Creation Munich‘ (MCM).
The company’s owner Sung-Joo Kim, a very fascinating lady, had flown in from South Korea for the event along with some famous celebrities. She was ranked among the “Top 50 Women to Watch” by the Wall Street Journal in 2004 and selected as one of the “New Century Leaders” in CNN for the Best of Asia in 2003.
The new amazing colossal MCM store, located at the iconic Münsterhof, offers 160 square metres full of the brand’s must-haves.
Bettina Zollinger, store manager MCM Zurich, with me at the opening party.
Adrian J. Margelist, Chief Creative Officer MCM, with me in front of the shop. I am carrying the Veronika Isis studded shoulder bag from MCM’s upcoming F/W 2014 collection. For all details regarding my look, please click here.
To celebrate the first European flagship store, MCM released an exclusive Zurich Visetos line. The luxurious special edition, only available in Zurich is inspired by the city’s coat of arms, featuring a unique blue and white colourway available on various classic shapes.
How cute are these MCM doggies?!
The party crowd outside…
Spotted: Guya Merkle, owner and designer of Vieri Haute Joaillerie, the luxurious high end jewelry brand.
German actor Jimi Blue Ochsenknecht
Renowned South Korean actor Sang-Woo Kwon
Another famous guest: Designer Albert Kriemler, Creative Director of Akris.
At work
Lovely Fiona Hefti compèred the event.
The ribbon cutting ceremony
Later, I was invited to the official dinner held at the Zunfthaus zur Waag, during which Swiss singer Paloma Würth performed some of her songs. The highlight of the menu was definitely the logo cake for dessert.
Thank you, MCM, for this beautiful event!
LoL, Sandra
Photos: Courtesy of MCM, Tillate and © Sandra Bauknecht
