Gucci Première Launch Event in Venice

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Last Saturday, I flew to Venice for the launch event of Gucci Première, the house’s new fragrance legend. Gucci Parfums revealed its new scent during a private cocktail and dinner held at the Hotel Cipriani in the presence of Gucci Creative Director Frida Giannini, Gucci President and CEO Patrizio di Marco, the face of the new fragrance campaign Blake Lively, the film director Nicolas Winding Refn and P&G Prestige Vice President Luigi Feola.

Gucci Girls

At the cocktail reception from left to right: Me, Michaela Stein (P&G Prestige), Regina Stahl (German Vogue), Gabi Hässig (P&G Prestige) and Tania Messner (Cover)

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Blake Lively, star of the new fragrance Gucci Première, made quite an entrance during the event in Venice. The American beauty arrived by boat, welcomed by Nicolas Winding Refn.
Here, a look at the fashion and the fragrance:

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Blake Lively wore a Gucci One of a kind sleeveless deep V-neck cocktail dress, fully embroidered with cherry overlapping palettes and raised flower detail around the neckline, burgundy python high heel sandal with metallic spike detail in the back, horsebit bracelet and ring in 18kt pink gold, black corundum and black diamonds and horsebit cocktail ring in 18kt pink gold, black corundum and black diamonds.

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Salma Hayek-Pinault wore a Gucci F/W 2012 black chiffon long sleeved cocktail dress with jet beaded bodice and all over embroidered skirt.

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Nicolas Winding Refn wore a Gucci midnight blue notch lapel two button Marseille suit with white dress shirt, blue grosgrain tie and black leather lace ups.

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Frida Giannini wore a Gucci One of kind silver and gunmetal degrade sleeveless v-neck grey silk crepe cocktail dress with art deco graphic beading and black diamond crystals, and grey suede peep toe sandals.

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Karmen Pedaru wore a Gucci F/W 2012 burgundy georgette silk sleeveless blouse, black velvet wrap skirt, and black suede high heeled sandal.

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Style icon Blake Lively, who appeared in 2011 on TIME magazine’s TIME 100 list, is the face of the Gucci Première and transports the Hollywood glamour perfectly. Her speech was very lively in the true sense of the word.

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François-Henri Pinault, CEO of PPR, framed by Blake Lively to the left and his wife Salma Hayek-Pinault to the right.

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President and Chief Executive Officer Gucci Patrizio di Marco and P&G Prestige Vice President Luigi Feola

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Before the dinner, during the cocktail reception, the fragrance and campaign were revealed to the editors and guests.

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I was sitting right behind Frida Giannini who looked so beautiful in her One of a kind Gucci gown.

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Frida Giannini says about the new fragrance: “Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.”

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The Gucci Première couture gown worn by Blake Lively in the campaign was on display at the event.

Gucci Première Sample

Gucci Première is a sophisticated wood and musk composition. The inspiration derives from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival (for a previous post, click here please).

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During the cocktail, Nicolas Winding Refn presented his short film which was shot at the famous Sheats Goldstein Residence in Los Angeles.

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The atmosphere at the beautiful dinner was amazing. Unfortunately, we were not allowed to take pictures during the dinner because Blake Lively’s boyfriend, Ryan Reynolds, who was there also that night, didn’t want any to be taken of him.

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Frida Giannini and me Gucci

Frida Giannini with me

Gucci Première Table Setting

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For the outfit post, please click here.

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Gucci Première Lobster

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It was such a beautiful event and I felt very honoured to be part of it. Personally speaking, I like Gucci Première a lot. It is in stores now, here are more details:

Gucci Premiere

Top notes: Bergamot and orange blossom
Middle notes: White flowers and musk
Base notes: Leather and wood
Available as Eau de Parfum 30ml, 50ml and 75ml
Body Lotion 200ml, Shower Gel 200ml and Deo Spray 100ml

Stay tuned for an amazing interview I did with Blake Lively! To be posted very soon!

LoL, Sandra

Photos: Courtesy of Gucci, © Getty Images and © Sandra Bauknecht

Pre-Shopping Event: Acne

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Originally established as a creative consultancy, Acne (Ambition to Create Novel Expressions) was born when Jonny Johansson’s jeans designs became a hit with his clients. For a casual-cool update, look out for biker jackets, It-girl boots and signature skinny denim.

For the next three days, you have the privilege to shop these items before they are available to all mytheresa.com customers. Click here to be transferred directly.

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The ‘Rita’ jacket has become a firm favorite with the style set, and has been seen on the likes of Alexa Chung and Blake Lively. Updated in shearling, this tobacco and light-gray version is made for fall.

For the uber-hip among you, Acne revamps its cult  jacket for the new season in zesty yellow. Finished with silver zips and a luxuriously soft cream interior, it will seriously amplify your round-the-clock wardrobe. Who said cold-weather dressing can’t be colorful? This vibrant colour is available at net-à-porter.com.

LoL, Sandra

Blake Lively for Gucci Première Ad Campaign

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Last month, we got to know that the uber-gorgeous Blake Lively is the face for Gucci’s new scent GUCCI PREMIÈRE (for the previous post, please click here).

Highly anticipated, the secret has been lifted on her facebook fan page – here is the glamorous and fabulous ad campaign shot by Mert Alas & Marcus Piggott. I know, the photographer duo seems to have closed the deal on every campaign this season.

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In a stunning sequined backless gown, Blake Lively transforms the Hollywood glamour of the ’30s perfectly for Gucci’s new fragrance Première. A short film will be released in September during the Venice Film Festival.

LoL, Sandra

Blake Lively for Gucci Première

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Blake Lively is the face of Gucci’s new upcoming fragrance Gucci Première, named after the Italian house’s haute couture line. This is the “Gossip Girl” regular’s first scent campaign, though she posed for Chanel last year.

The scent is meant to evoke Old Hollywood and so does the short movie for the campaign shot by director Nicolas Winding Refn. “She is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes. Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour,” said Gucci’s Creative Director Frida Giannini.

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Lively was the perfect choice to transport that glam retro-Hollywood look, don’t you think? The perfume will be launched worldwide Mid July.

LoL, Sandra

Photo: Courtesy of Gucci

Blake Lively on the Set of Gossip Girl

Blake Reed Krakoff Trench

When I came across those photos of Blake Lively last week on the set of Gossip Girl, I fell immediately in love with the colour combination of her aqua blue clutch by Emily Cho, the yellow of her bi-colour trenchoaticon by Reed Krakoff (S/S 2012 collection) and the pale pink of her pumps by Rupert Sanderson.

Bag Fight

What do you think? Isn’t the Emily Cho clutch a little too similiar to the iconic folded-over style of the one made by Alexander McQueenicon?! And the prices are pretty much the same.
Which one would you buy? I would definitely go for De Manta clutch by McQueen…

LoL, Sandra

Photos of Blake Lively via Zimbio

Lively Amazing: Fendi Chameleon Bag

Lively Amazing

Blake Lively was spotted at the set of Gossip Girl sporting the gorgeous Fendi Chameleon bag that should definitely be on your radar. Available in many different versions and colour combinations, it has already become a fashion classic.

Get Blake’s look:

Textured black trench coat iconby Yves Saint Laurent (30% off)Wisteria printed silk-satin and silk-twill dress iconby Preen, fine-knit cashmere cardigan iconby Guccigems studded leather gloves iconby Mulberrysky-blue cashmere scarf iconby Burberryblack leather knee boots iconby Christian Louboutin and Chameleon bag by Fendi (see my favourites versions below):

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Perforated Chameleon leather tote by Fendi

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Tri-colour Chameleon bag by Fendi icon

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Chameleon textured cotton tote by Fendi

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Classic black Chameleon leather tote by Fendi

Really one is spoilt for choice!

LoL, Sandra

Versace for H&M Launch Party in NYC

Launch Party Versace for H&M

Talking in superlatives! OMG – what a night! Tuesday evening, I attended the fashion show and after party for the launch of Versace for H&M in New York City. The venue was decorated in true Versace style in a specially designed building on the Hudson River. I was entering the world of Versace from the moment I set foot on the red carpet and so were the famous guests such as Uma Thurman, Blake Lively, Chace Crawford, Jessica Alba, Jennifer Hudson and Selma Blair. Enjoy all my photos from this Versace for H&M extravaganza and see who performed live on stage! Stay also tuned for an interview with Donatella Versace to be posted soon.

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Famous guitarist and music producer Mark Ronson in the hot pink Versace for H&M suit.

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Sweet Jessica Alba in a studded Versace for H&M dress with me.

Uma Thurman

Uma Thurman looked so stunning when she said: “I think it is so exciting for Versace to made available to everyone. The collection is cool, colourful, young and very hip. I can’t wait to see the show.”

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British model and TV presenter Jade Parfitt with me.

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The other way around: Renowned photographer Bruce Webber in front of the camera.

Bryan Boy with me

Blogger love: Bryanboy and me

Brian Atwood

As for me, the sexiest shoe designer on earth: Brian Atwood.

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American actress and niece of Julia Roberts, Emma Roberts in Versace for H&M florals.

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Another well-known face: Photographer Terry Richardson

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Girlfriends: Jade Parfitt having fun with German model Christina Kruse.

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Let the show begin: The catwalk was paved with gold, the perfect environment in which to preview the Versace for H&M collection. The iconic looks, including some unique special pieces created for this exclusive event, were worn on the catwalk by top models such as Abbey Lee, Daphne G, Natasha Poly, Sean O’pry and Lindsay Wixson. The collection that will hit the shelves in 300 stores worldwide on November 17th, 2011.
For a closer view on the amazing pieces, I recommend this previous post.

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When the show was finished, Donatella Versace appeared on the runway and two gigantic gates opened. She invited the fashionable crowd to follow her to the next hall where the after party took place.

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The first act was a live performance of rap and pop superstar Nicki Minaj, dressed head to toe in Versace for H&M.

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Watching Prince

Later on, Nicki Minaj joined famous host Donatella to enjoy the show of Prince which was truly unbeatable. He is such an artist and musician. The way he sings, dances and moves captivates you from the first moment. When he started the chords of Purple Rain, the audience went crazy.

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Prince in action

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In case you think that Prince was the culmination of the night, you are mistaken. After he was finished, another gate opened, the one to shopping heaven. Behind those doors, a gigantic H&M pop-up store was located where the guests could buy the new Versace for H&M collection and all the celebrities joined in the fun. What a night!

This is probably my longest post ever, but this night is just unforgettable. Thank you H&M for letting me be part of it!

LoL, Sandra

Versace Shop 1

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Versace Shop

IMG_3216Photos: © Sandra Bauknecht