The Top 20 Runway Trends for S/S 2021

Certainly, thanks to the ongoing pandemic, S/S 2021 was a season like no other. Therefore I also waited with this report. Most of the presentations were virtual or with not many guests. New York and London opted for predominantly digital showcases, while Milan and Paris held scaled-back showings with strict social distancing measures. I attended CHANEL in Paris for example but it felt very different from before with all the strict social distancing measures and masks.

What are the trends? The common denominator on the runways was a heartfelt 1990s vibe. Furthermore, the new working-from-home routine certainly had an effect on what designers were coming up with. Think barrettes, tracksuits and midriff flossing. Wide-leg trousers offer more comfort and capes deliver that coziness we have been experiencing lately.

In general, there is an urge for vibrant prints and uplifting colors. Stay tuned, I will soon tell you about the F/W 2021 trends, what to keep and what to get.

LoL, Sandra

Everyday pieces, from dresses to sleepwear, have been given a joyful spin by designers who are experimenting with bold, uplifting colors and prints.

S/S 2021 brings a twist to the logomania trend. Designers unveiled new fashion statements with collages, patchworks and neon effects. In any case, this modernity enjoys playing with all manner of styles and colors in fun streetwear looks.

Pantone announced Ultimate Gray and Illuminating in combination as the color of the year 2021. Two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.

Candy tops the trends of the season. Sugary candy tones, from cherry to raspberry, bring a dash of rose-tinted energy to summer.

Besides candy hues, orange now also stands out in the trendiest girls’ wardrobes this season.

This summer has a weakness for cape detailing, which is perhaps the ultimate in sartorial fantasy – no one, after all is really requiring a cape, however desirable they might appear.

This year, tie-dye is the print that everyone loves for S/S 2021. It has become the pattern of the pandemic.

This summer, designers looked for monochrome magic, very reminiscent of Coco Chanel’s favorites.

 Skinny jeans and cigarette pant lovers: hear me out. Baggy trousers may not have the streamlining effect of your favoured slim-line silhouettes. But, they’re a bona fide trend for spring, and they’re showing their elegant side this season, taking over as your everyday trouser shape of choice.

With quintessential, luxurious materials and smooth lines, minimalism took on a 1990s look all in white.

Head to toe denim looks are still holding strong. One of my favorite trends.

The tracksuit was also treated to a 1990s vibe. Raw sportswear effects and tech materials teamed up with couture sophistication to play everything down. Who dares win, with track pants about town, day and night.

Envelopping the silhouette in a joyful style, the fishnet style is making a seasonal comeback with a decidedly 1990s aesthetic. It is graphic and minimalist, with raw yet chic flexibility, setting an ultra-contemporary pace.

Brace yourselves for S/S 2021’s most stomach-clenching trend: bralettes are stronger than ever with a ferocity last witnessed in the 1990s.


Midriff flossing can be loosely translating as a series of crisscrossing cords and wraparound details resembling dental floss (hence the name) that can emerge from skirts, from the aforementioned bralette, as well as souping up the middle region of a maxi dress, resistance is futile.

Thanks to the Netflix series «Bridgerton», we welcome the return of the corset. Those body-sculpting pieces will make your silhouette sing, given streetwise attitude. Consider it the very opposite of loungewear – and a chance to blow away the cobwebs of 2020.

Romantic bohemian styles are still all the rage. However, not an ounce of folklore was present, just sheer grace and long transparent dresses with shimmering movements. A true celebration of femininity.

A variation on a decidedly popular theme, fashion contiued to play with shoulders and sleeves. Here, puffy and gathered looks were once again injected with extravagant volumes.

A strong trend since F/W 2020: a silvery glow. The new wardrobe combines fresh energy and old classics resulting in a barrage of sequins, sexy mesh, and crystals ribbing.

The pandemic has been tough on all of us. Designers make us dream and invite us to indulge in a fashion fairytale with these tulle gowns.

Photos: Courtesy of the Brands

My Look: Paisley

After my master detox program at Clinique La Prairie I feel so full of energy which translates into my choice of fashion. Vibrant, colorful, full of life, for Gucci‘s «Epilogue» collection Alessandro Michele takes inspiration from the bohemian styles of the ’60s and ’70s. «Epilogue» was conceived as a vibrant rejection of fashion’s more «traditional» guidelines. It reveals all of the elements that have guided the Gucci aesthetic over the last six years. This brightly coloured paisley print ensemble speaks to the narrative used throughout the collection. It’s cut for a figure-skimming fit from breathable cotton and linen-blend canvas printed with a rainbow of swirling paisleys.

My look: Paisley-print canvas crop topicon, and matching paisley-print cotton-blend canvas maxi skirticon, Angel leather platform sandals, all by Gucci, oversized gold-tone, crystal and faux pearl clip earrings by Dolce & Gabbana, Gilda super mini crystal-embellished lamé toteicon by Amina Muaddi, and Royal Oak 37mm 18-karat frosted rose gold watch by Audemars Piguet.

LoL, Sandra

Photos: © David Biedert Photography
The photos were taken on the terrace of my suite at Clinique La Prairie.
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The Top 20 Runway Trends for F/W 2020

What are the trends for F/W 2020? The world has changed so much in the last months and we might not find all of the looks suitable for our current situation. I have waited such a long time with this report as I was quite nostalgic about it. Personally speaking, F/W 2020 might have been the last real fashion month as I used to know it. Due to the current pandemic, the S/S 2021 presentations were mostly virtual or with not many guests. I was in Milan and Paris but it felt very different from before.

Read on to see the most influential trends from the F/W 2020 runways and let’s dream of better times. Most of the looks are in stores now.

LoL, Sandra

The leitmotif of the season, strong shoulders are making their big comeback. Triangular shapes now reign supreme, for a truly on-point look.

With a season steeped in romantic influences, frills are enough to make any silhouette pretty.

The tasseled trim was given an elevated touch on the runway this season.

When it comes to equine-inspired fashion, we’re seeing less western, and more lady-like horse girls wearing sophisticated prints and equestrian caps.

Altogether, a vast and varied geometry of hypnotic checks makes a lasting impression and ticks all the boxes of a preppy season profile.

What the tailored shorts suit was for spring, the skirted version is for fall.

Collegiate sweaters, navy blazers, as well as stripes and checks, there’s a newfound appreciation for classic Americana style and the preppiness that comes with it.

Who says certain colors don’t go together? Certainly not the on-trend designers this season. The message is make it pop!

Dressing up like little girls that is what this trend is all about.

The ultra-sexy look, in every form possible, is holding up strong with exposed lingerie that simultaneously advocates luxurious seduction and a desire to reveal the unknown.

Black leather is making an unapologetic comeback. Think of of Keanu Reeves in The Matrix and go for your personal gothic, ’90s revival.

This fall, it is time to unleash your fetish side! Vinyl is the material that will keep you warm and others hot…

More than a trend… a recurrence. What’s new for winter? An all-over, utterly bourgeois allure.

Chic elegance with a folky twist, the bohemian attitude has been truly on the rise since many seasons.

Most fashion houses stopped using real fur, the only exception: shearling which was seen on many fall runways, preferably with a shaggy texture. Also available as fake fur.

Time to start practicing your victory rolls, because the ’40s are back.

Shine bright in silver. Opt for mesh, lamé, crystals or rhinestones.

Contemporary cutouts were revealed as the new way to wear the not-so-barely-there look at night.

Designers usher in a new twist on the bulbous silhouette, that we know from the ’80s.

The universally short-in-front, long-in-back is having a major moment in the form of dresses and gowns.

Photos: Courtesy of the Brands

The Top 20 Runway Trends for S/S 2020

Just as you were all getting comfortable with your winter wardrobes and discovering the art of dressing sustainably, the close of 2019 has got some of us thinking about our 2020 wardrobe. Shopping needs to be more about investment pieces. From bermuda shorts with blazers to head-to-toe white and tropical prints, scroll through for the biggest trends from the S/S 2020 season here.

LoL, Sandra

There is a reason why Pantone announced it the Color of the Year 2020.

Denim borrows from all manner of eras, from the ’70s to the ’90s, more sophisticated than ever and perfect for everyday.

Putting a twist on the classic suit, designers embraced the Bermuda short suit for spring.

Welcome to the resurrection of the waistcoat. Wear the vest alone to a formal event or get dapper with a tailored three-piece.

This season, designers are encouraging us to get colorful, when it comes to buttery leather.

Extra volume and statement shoulders go well together.

This season, your adventurous spirit is to be celebrated and you are heading to the jungle in these tropical prints.

Subtle may not be their specialty, but these vibrant highlighter-inspired shades know how to make an entrance.

Crochet is getting a cool update come spring, modern with a special touch of Grandma’s handmade technique.

Seventies-style, bohemian rock accents, hippie silhouettes set a modern Woodstock tone.

Your grandparents’ old wallpaper, but make it fashion in the form of a swinging ’60s motif.

The look is most impactful in jacket form – extra style points if it has a contrasting collar.

Those slouchy white suits transition the monochrome set into daily wear. Alternatively, you can opt for upscale in an elegant lace.

There is a new kid in town. A hybrid between long pants and shorts. Too cool!

Thanks to the Khaite hype, crop tops are no longer cutting it – the bra top has officially entered the party, preferably with a pair of tailored pants.

Set your expectations high and keep your inseams higher with the newest versions of hot pants that are so tiny, they might technically be hot (under)pants?

The all-time favorite dot – simply put, the trend shows no sign of slowing, this summer, opt for colourful pieces.

What will 2020 entail? Feathers, feathers, and more feathers, and it won’t be long before they fly into your closets.

It wouldn’t be a spring trend report without some sort of floral reference. This season, designers are honing in on the queen of flowers, the rose.

Tiered dresses and skirts offer volume, high drama, and maximum twirl-ability, perfect for your next black tie gala.

Photos: Courtesy of the Brands

My Look: Street Parade 2019

On Saturday we celebrated Street Parade in Zurich, the most attended technoparade in Europe. I prefer leaving the streets to the ravers as I find it too crowded but I still enjoy the music very much. Therefore personally speaking the place to be is the Boum-Boum au Lac party in the exclusive garden of the Hotel Baur au Lac where I also stayed that day in a beautiful corner suite. As it rained the whole morning, it was tough to decide on the outfit. Finally the  sun came out and I went for this bohemian style.

My look: Veneto cropped off-the-shoulder crinkled ramie and cotton-blend gauze topicon, Veneto shirred crinkled ramie and cotton-blend gauze maxi skirticon and raffia belt bagicon, all by Zimmermann, suede and wooden clogsicon by Miu Miu, beaded bracelet by Saint Laurent, gold-tone necklace with shell charmsicon, and gold-tone and shell chokericon, both by Isabel Marant, bohemian headpiece by Chanel.

LoL, Sandra

The most beautiful hotel terrace overlooking the parc. 

Baur au Lac owner Andrea Kracht and I got interviewed by Goss Ipa.

Photos from the Event: Ufuk Düzgün @ufukd_86
Photos on the terrace the hotel room: © Sandra Bauknecht

My Look: French Riviera

Greetings from Saint Tropez at the French Riviera. I love this contradictory place with its jet setter elegance and quaint old town French style. One of my favorite brands at the moment is Zimmermann. Their luxe bohemian clothing is sure to evoke wanderlust and all of their offerings for the perfect beach wardrobe.

My look: Verity floral-print linen maxi dressicon and floral-print cotton headband, both by Zimmermannicon, Saffiano double handle mini satchelicon by Prada, round sunglasses with triple chain by ChanelThe Rockstud 105 leather sandals by Valentino and rose diamond necklaceicon by Piaget.

LoL, Sandra

Photos: © Sandra Bauknecht

The Top 15 Runway Trends for S/S 2019

Just as you were all getting comfortable with your winter wardrobes and rediscovering the art of layering, the close of 2018 has got some of us thinking about our 2019 wardrobe. From bike shorts with blazers to head-to-toe bleached denim and scuba materials, these are the top runway trends from the S/S 2019 fashion weeks.

LoL, Sandra

There is a reason why Pantone announced it the color of the year 2019.

California on your mind? Then go for all that zesty tie dye and those endless wetsuits.

Lace sliced and diced, that is what the new season is about.

70’s crochet, fishnet fabrics and beaded macramé, a crafty theme swept through the summer collections.

The easiest way to energise your wardrobe? Take your tailoring in vibrant citrusy shades.

Decorate your looks with a supersized bow and take the streets with more fanfare than a trumpet.

One trend from the ’90s that I was convinced I would never see again… sorry, my fault! Cycling shorts are back!

Very beautiful! The designers used pleating to create a truly haute-couture silhouette.

It is a fact, the Eighties just won’t go away. This season, it is the acid wash denim that caught my eye.

My ‘it’ item of the season! An all-in-one suit is now your go-to wardrobe solution.

Next season’s partywear diktat is as frou-frou as they come: just add feathers and fringe.

Classy polka dots the transparent way, good girls gone bad!

Live up to the era of the hippie! Rock star and bohemian touches are still found everywhere.

This summer, you’re not fully dressed without a head piece that becomes part of your floral explosions. Wall flowers need not apply.

Have sequins ever ‘not’ been on trend? Perhaps not, but they were so prevalent at the S/S 2019 shows that we can’t ignore them. Personally speaking, I love the take of these designers above that love to work in general with the sparkling fabric. Those looks seem fresh and modern.

Photos: Courtesy of the Brands

Loewe x Paula’s Ibiza

«(The Loewe woman) is bohemian at heart – she’s very controlled but she knows when to let go.» – Jonathan W. Anderson

I have seen the beautiful collaboration between LOEWE and Paula’s Ibiza before as it is exclusively available online at MATCHESFASHION, but once I visited the Ibiza summer shop that features all those airy, dreamlike pieces, I was fully drawn to them. I admit, fashion, I am your slave…

IBIZA SUMMER SHOP

Pop-up shop at Ibiza’s MACE – Museum of Contemporary Art.

Coinciding with the Guerlain collection exhibition, LOEWE will present vintage pieces from the Paula’s Archive; the island’s original cult fashion destination, whose prints feature in this summer’s collaboration.

From the 30th June until the 30th August

Museu d’Art Contemporani Ronda Narcis Putget s/n Dalt Vila
971300758

Opening times:
Tuesday to Saturday 10:00-14:00 | 18:00-22:00
Sunday 10:00-14:00
Closed on Monday

So let me explain you a little further what LOEWE’s special collaboration is all about. Paula’s Ibiza is the iconic boutique and cultural phenomenon of the 1980s and 90s whose indelible legacy lives on through the dedicated work and unbound artistry of its founders.

The new collaboration was conceived by LOEWE creative director Jonathan W. Anderson, who first encountered Paula’s on childhood trips to the Balearic island. Exclusively for the special S/S 2017 line, Armin Heinemann, Paula’s German-born co-founder, provided a selection of original prints from the archive as well as garment designs adapted from Paula’s best-selling pieces. LOEWE‘s ateliers translated these elements into a timely womenswear capsule, combining the essential qualities behind Paula’s success of ”harmony, exuberance and freedom” with LOEWE‘s own core values such as ”functionality, modernity, and superior craftsmanship.

TO SHOP THE EXCLUSIVE CAPSULE COLLECTION LOEWE X PAULA’S IBIZA ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

In love: Loewe x Paula’s Ibiza Puzzle patchwork bag 

… combined with this divine Loewe x Paula’s Ibiza clown print blouse.
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Very Ibiza: Loewe x Paula’s Ibiza bird-print maxi dress

icon… and the Loewe x Paula’s Ibiza waterlily-print crepe maxi dress.

Photos: © Sandra Bauknecht, © Loewe

My Look: Spring Picnic

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The first days of spring, this is a time I truly adore. Here you see me on my way to a spring picnic with friends. Bohemian, hippy style has been all the rage lately. I have always been a huge fan of long floral dresses, perfect for the change of the seasons.

My look: Leather-trimmed shearling gileticonprinted silk-chiffon dress, lace-up suede knee bootsicon, studded leather belt and iconMonogram fringed shoulder bag, all by Saint Laurent«Dior Split» sunglasses by Dior, earrings and cocktail ring, both by Chanel.

LoL, Sandra

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Photos: © Sandra Bauknecht

Jo Malone Mimosa & Cardamom

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Recently I had a lovely lunch at Seerose in Zurich to explore the newest scent by Jo Malone: MIMOSA & CARDAMOM. It is such a lovely fragrance, unexpected and new with its modern floriental signature. The nose behind it is Marie Salamagne.

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Marie, can you tell us about the brief from Jo Malone London?
The first thing that Jo Malone London showed me was some incredibly vivid orientalist paintings from the nineteenth century. They wanted to create a fragrance that captured the bohemian spirit of adventure from the Victorians, who travelled the world collecting intriguing objects, to the vibrant hedonism of the sixties to the modern day bohemian. With Jo Malone London the process is always very immersive so I looked forward to really delving into the bohemian world.

Jo

Please tell us about how you were inspired by Mimosa.
Mimosa & Cardamom is infused with sensuality and much of this comes from the mimosa itself, an unusual powdery and honeyed floral that perfectly captures the bohemian character. I had a strong memory of the mimosa flower which made it even more exciting to work with. It has always reminded me of my childhood and winter weekends spent near the coast in the South of France. It was a joy to see these blooms again when Jo Malone London took me to see the mimosa growing in the Tanneron Mountains in Provence. It was a cold February day with bright blue skies. The scent and spectacle of the fluffy yellow flowers was unbelievable, mimosa is the golden sun of winter! I took some branches back from Tanneron with me and put them in my office so every day I could be inspired by the smell of the bright yellow pompoms. I chose to use a sumptuous absolute of Mimosa from the South of France, rich with a multifaceted character to capture the beauty of these flowers.

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MIMOSA & CARDAMOM
FLORIENTAL

Top note: Cardamom
Middle note: Mimosa
Base note: Tonka Bean

Fragrance Combining™
With English Pear & Freesia for a spicy note and with Red Roses for a soft and comforting warmth.

JoMalone_Mimosa_cardamom

The Mimosa & Cardamom Collection
Cologne 30ml, CHF 69.00
Cologne 100ml, CHF 130.00
Body Wash & Hand Cream 250ml, CHF 47.00
Body Cream 175ml, CHF 99.00
Home Candle 200g, CHF 82.00

In Switzerland available in August 2015 at Globus Geneva and Jelmoli Zurich.

LoL, Sandra

Photos: Courtesy of Jo Malone and © Sandra Bauknecht