Edun

Last night, I was invited to the vernissage of the exhibition Africa Rising and to celebrate the collaboration between Edun and Louis Vuitton.

Edun is the for-profit eco fashion label founded by Bono and his wife Ali Hewson on the premise of trade for aid as a means to alleviate poverty through sustainable employment and growth. Since 2009, LMVH acquired a 49% stake in the company in order to promote the brand’s vision.

The collection shows flair and individuality whilst remaining on-trend. I like the printed silk tanks and flowing materials. Shopping for a good cause! Available at net-à-porter or visit the Edun homepage for more information.

9a7d2b52In Louis Vuitton’s recent Core Values advertising campaign, both Ali and Bono wear Edun clothing. Ali carries the Louis Vuitton/Edun collaboration bag:
The Keepall 45 Monogram Révélation in brown leather with the beautiful handmade Charm Massai in natural bones. Also attached is a plaque reminding us “Every journey began in Africa”.

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There were lots of celebrities at yesterday’s party enjoying the beautiful contemporary art exhibition that showcased African art from Jean Pigozzi’s collection (CAAC).
If you are interested, the contemporary art exhibition will be on display to the public from October 6th to 18th 2010 at 1, Rue du Pont Neuf in Paris.

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Naomi Campbell and Jean Pigozzi

Naomi Campbell and Jean Pigozzi


Naomi looked amazing.

Naomi looked amazing.


Elisa Sednaoui to the left

Elisa Sednaoui to the left with Rita Ora


Me with the stylish singer from The Noisettes: Shinghai Shoniwa

Me with the stylish singer from The Noisettes: Shinghai Shoniwa


Style Icon and daughter of French Vogue's Carine Roitfeld, Julia Restoin-Roitfeld with me

Style icon and daughter of French Vogue's Carine Roitfeld, Julia Restoin-Roitfeld with me


The most fashionable It-girl Alexa Chung with me

The most fashionable It-girl Alexa Chung with me


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Louis Vuitton offered me a limousine for the night, me happy in the car, what a gorgeous night!

Louis Vuitton offered me a limousine for the night, what a gorgeous party!

The absolute highlight was Bono’s performance with Angélique Kidjo. I hope that you have enjoyed my best moments of last night! And please stay tuned as I will see today Louis Vuitton’s S/S 2011 fashion show!

LoL, Sandra

Photos: Sandra Bauknecht