When the likes of Robert Pattinson, Jake Gyllenhaal, Jonah Hill and Rihanna want to rock that fresh-off-the-building-site style, there’s only one traditional workwear brand they turn to – CARHARTT WIP.
CARHARTT WIP stands for Work In Progress and forms a division of the American brand Carhartt, one of the first companies to pioneer workwear in the USA. Established by Edwin Faeh in Europe in 1994, who became the exclusive distributor of Carhartt in Europe, it was over 100 years after Hamilton Carhartt had established his business in Detroit. CARHARTT WIP has been carefully adapting and modifying Carhartt’s core product characteristics for a different audience of consumers who value refined design and quality while still remaining true to Carhartt’s brand origins.
Since the beginning, CARHARTT WIP have built a strong, organic relationship with unknown, inspiring, provocative and upcoming figures in music and sport, becoming an iconic and well respected brand in underground scenes, from hip-hop to skate, from graffiti to cycling, as well as working with labels such as A.P.C., Neighborhood, Patta, Vans, Junya Watanabe and many more.
This season, the artistic, color-savvy world of MARNI meets CARHARTT WIP for the first time, offering an original wardrobe rooted in utilitarian silhouettes.
Founded also in 1994, MARNI is recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment. Renowned for its subversive collections, MARNI has consistently challenged the traditional codes of fashion and the seriousness of dressing up, celebrating individuality through its distinctive approach to materials and colors, combined with a unique taste for prints and shapes.
Consisting of women’s and men’s ready-to-wear and accessories, the collection reinterprets Carhartt WIP’s signatures with a fresh gaze, lending workwear-inspired archetypes a new guise through MARNI’s unique flair for colors, prints and shapes.
MARNI x CARHARTT WIP introduces new material combinations, all-over prints and generous volumes, combining the substantiality of authentic utility wear with the light-hearted approach of MARNI. A two-tone clover print is applied to canvas Carhartt WIP archetypes such as the Active Jacket, as well as a short-sleeve work shirt, and a work pant offered in a loose silhouette. Bucket hats, chunky slip-on sneakers, and a robust canvas tote bag are also emblazoned with the same print. Meanwhile, jersey tops hybridize the shape of a tee with the iconic silhouette of a basketball tank top, and feature a bold iteration of Carhartt WIP’s «C» Logo.
MARNI + Carhartt WIP color-block shearling jacket
In addition, shearlings and soft calfskins add a tactile richness to typically rugged styles like the four-pocket Michigan Coat and Vest, while heart shaped gold-tone buttons offer an additional element of detail, referencing buttons that could be found on Carhartt products as far back as 1889. An interplay of corduroy and canvas appears on items including a car coat and overshirt, further elevated by MARNI’s signature flair for color, while pockets bear a co-branded motif that utilizes a unique single thread embroidery technique. Together, these styles deftly combine a sense of functional pragmatism with MARNI’s avant-garde codes.
The accompanying campaign stars the seminal funk artist Bootsy Collins – formerly of Parliament-Funkadelic – whose signature driving basslines helped propel the genre forward. He is joined by his wife Patti, his grandson Vincent and musician Babyxsosa in their Cincinatti home, in a series of images shot by Lengua, with styling by Haley Wollens. #funknotfight.
MARNI + Carhartt WIP floral-print cotton-canvas slip-on sneakers
MARNI and CARHARTT WIP will mark their collaboration with an in-store jam session at the Marni Montenapoleone flagship during Milan Fashion Week, kicking off Marni Jam, a multidisciplinary program that will further unfold globally.
TO SHOP MARNI x CARHARRT WIP, CLICK HERE PLEASE.
LoL, Sandra
Photos: © Marni / Photographer / Videographer: Lengua – Models: Bootsy Collins, Patti, Vincent & Babyxsosa – Styling: Haley Wollens
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