Burberry Holiday 2024 Campaign

Shot on the streets of Bloomsbury in London, the «Wrapped In Burberry» campaign channels the joy of spending the holiday season with loved ones, featuring portraits of friends of the house old and new. Among them is US-based couple Drs. Herschel and Lilly Stoller @drsburberry, who were both picked to star in the campaign for their long-standing support of the brand, top clients of Burberry for the last 20 years.

Last September, I personally met them at the Burberry S/S 2025 show in London where I spotted them across from me front row. They caught my eyes immediately and without knowing who they were I posted a photo of them, not only for their amazing outfits but also for the way they looked so happy together.

Later at the intimate clients dinner, we were seated close to each other and started to talk. Both have been fans of Burberry for over two decades. They are such a fascinating couple, I was blown away by their energy. In daily life they are doctors  living in Nebraska who both share the mutual admiration for the brand. I love how Burberry shows their appreciation in return by featuring them in their campaign.

Me at the Burberry S/S 2025 show in September

Engaging with clients seems to be on the rise and I think it is a beautiful thing to do. In March, Miu Miu had invited their most loyal customer, Qin Hiulan, a 70 year old doctor from Shanghai, to walk for their F/W 2024 show.

Co-starring in the «Wrapped in Burberry« campaign are Nigerian-born London-based artist Slawn, and his partner Tallula Christie with their two children, as well as «Rivals» stars David Tennant and Alex Hassell.

Coinciding with the fun festive campaign, Burberry is introducing a new virtual scarf try-on experience. Shoppers can now explore the brand’s signature cashmere check and alpaca wool scarves in over 50 colourways online, in-store, and on their own devices, making it easier than ever to find the perfect piece to complement any winter wardrobe.

With Joshua Schulman at the intimate clients dinner during London Fashion Week.

Congrats to Joshua Schulman, Chief Executive Officer Burberry since July, for rolling out such a family affair and to Daniel Lee, Chief Creative Officer  Burberry, for creating those beautiful special Burberry pieces for us.

TO SHOP BURBERRY, CLICK HERE PLEASE.

LoL, Sandra

With Daniel Lee at the after party last September.icon

Photos: © Sandra Bauknecht / © Burberry
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My Look: Change Is Inevitable

The «wind of change» is blowing at Burberry. With Daniel Lee at the helmet, the British brand is completely revamped. I wore this look to their S/S 2024 show in London.

«Change is inevitablegrowth is optional» – this message is written on the sleeves of my new shirt Lee designed for his first collection for F/W 2023. I love the statement. I don’t look at change as an opportunity to give up, I see it as an opportunity to grow. As we are unable to control the world around us and most of all, other people or the past, I always remind myself that one thing I can control is my own attitude and my own actions. Once you see change as an inevitable and positive aspect of life, you are in a path of self-renaissance which will help you grow and vibe in the right way. I am off to London for one month today … and cannot wait to take you on my adventure.

My look: Bradford reversible car coat, swan print top, Knight bag in green shearling and leather, and leggings vintage check, all by Burberry, platform booties by Saint Laurent, silver-tone crystal choker, and silver-tone crystal clip earrings, both by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht / @georgiashane
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Turquoise Bags

Since the collaboration between Fendi and Tiffany & Co. hit the runway for Resort 2023, fashionistas around the globe have been craving for those exclusive re-editions of the iconic Baguette bag in the signature Tiffany Blue™, that is embellished with a Return to Tiffany™ circular bag pendant and a sterling silver label engraved with «The Tiffany Baguette».

However no need to cry if you missed out on the opportunity to order one. There are plenty of stunning turquoise bags on the market to accompany you through the summer and the next years to come.

LoL, Sandra

Turquoise logo embossed medium Baguette bag by Fendi

Small Lola crossbody bag by Burberry

Small First clutch bag by Fendi

Goya small puffer bag by Loewe

Nano Speedy by Louis Vuitton

Cassette small intrecciato leather shoulder bagicon by Bottega Veneta

Photos: Courtesy of the Brands
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Daniel Lee Replaces Riccardo Tisci at Burberry

Breaking news! Burberry has appointed Daniel Lee as its new chief creative officer, replacing Riccardo Tisci, who is stepping down after presenting his final runway show for the British luxury brand on Monday. The end of Tisci’s near five-year tenure follows the arrival of Jonathan Akeroyd as Burberry’s new chief executive earlier this year who is supposed to accelerate growth.

Riccardo Tisci with me

Tisci was the creative force behind former chief executive Marco Gobbetti‘s strategy to elevate the position of the 166-year-old brand in the luxury sector. His designs, many of which featured a new Thomas Burberry «TB» monogram, attracted a younger and more diverse community of customers to the brand.

Tisci’s last show for Burberry

Lee, who was creative director at Italy’s Bottega Veneta for three years until 2021, and who has previously worked at Celine, Maison Margiela, Balenciaga and Donna Karan, was a «new kid on the block» when he was named creative director of Kering’s Bottega Veneta at age 32 in 2018.

A funny coincidence is that Lee was born in Yorkshire where Burberry manufactures its famous trench coats, and he said that «he was honoured to join the fashion house and build on Tisci’s legacy.» During a three-year tenure at the house known for its leather-weaving techniques and logo-free products, Lee created must-have bags and shoes fashionistas around the globe raved about. He used ultra-touchable materials, unexpected proportions and bold colors to create products that rapidly turned around Bottega Veneta’s sales, which has been slipping for several years. However, after he left Bottega Veneta, rumors were that he was horrible to work with and treated his colleagues not in a nice way. Of course, this is only a rumor and nobody officially addressed it.

Some of Lee’s designs for Bottega Veneta

The brand stated in a press release: «Bottega Veneta and Daniel Lee are announcing their joint decision to end their collaboration.» «I am very grateful to Daniel for having brought his passion and energy to Bottega Veneta,» said Kering’s CEO Francois-Henri Pinault in the release. «His singular vision made the House’s heritage relevant for today and put it back to the center of the fashion scene.»

No matter what Lee does or did, his designs are amazing and this is what counts. I cannot wait to see what his vision is for Burberry!

LoL, Sandra

Photos: © Bottega Veneta, © Burberry and © Sandra Bauknecht
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Burberry Takes Over Loulou Ramatuelle

Celebrating the spirit of summer captured in the TB Summer Monogram collection, Burberry journeys across the world for a series of immersive takeovers in iconic holiday destinations and striking pop-up shops, among them Loulou Ramatuelle. The restaurant and beach club belongs to my favorite destinations in Saint Tropez, as it offers the best of all, relaxation, great food, and party to the fullest.

For all fashion lovers, it is also the perfect place to be as the entire summer (until September 30, 2022), deckchairs, cabanas, cushions and parasols are dressed in the emblematic beige and the coat of arms of the British brand. And then if the desire to prolong the experience takes shape, a selection of pieces for men and women is offered in an entirely dedicated pop-up, where you can indulge in a beautiful selection of silk dresses, cotton shirts, swimwear and sunglasses for an elegant summer.

Other Burberry takeovers take place in:

ANANTI COVE, BUSAN
1 – 31 JULY

TANJONG BEACH CLUB, SINGAPORE
15 JULY – 27 JULY

CASA JONDAL, IBIZA
1 – 31 AUGUST

LoL, Sandra

Photos: © Sandra Bauknecht and © Burberry
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My Look: Back to Boston

It’s not an April’s fool. I just got back from NYC to visit the Watches & Wonders fair in Geneva (so many incredible things to show you… if you have been following my Instastories, you know what I am talking about) and now I am packing again and will be off to Boston this weekend. I couldn’t be more excited as I am visiting my daughter for her birthday.

What to pack for Boston is always a challenge as the weather can be so unpredictable. You can have a beautiful sunny day followed by a snow storm 24 hours later. So layers are always a great way to be prepared for all possibilities. My teddy coat is one of my favorites to travel with. It is so light, yet so warm.

The photos were taken in several places, on the new pedestrian bridge that connects two ends of Northeastern university campus, on one of the most photographed streets in the city, Acorn Streetthat is reminiscent of a colonial Boston, as well as in front of the famous bronze ducks located in the Public Garden.

My look: Teddy Bear Icon camel hair and silk-blend coat by Max Mara, Dioraura cashmere sweater by Dior, FF-jacquard shearling-lined ski headbandicon by Fendifringed checked cashmere scarf by Burberry, Kurt high lace-Up boot by Celine, low-cut skinny jeans by Polo Ralph Lauren, Twilly Doll «La Folle Parade» by Hermès, and Multi Pochette Accessories in monogram canvas by Louis Vuitton.

LoL, Sandra

Photos: © Sandra Bauknecht
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Celebrating the Year of the Tiger in Style

With the Lunar New Year falling on February 1, the year of the tiger has officially arrived. Tigers symbolize strength, power and fearlessness so as we reach the Lunar New Year, I am channeling all of the tiger energy I can get (not so hard… haha, I was born in the Year of the Tiger).

As China is still a huge market in the fashion industry, many luxury brands have hopped on the train to release their festive capsules inspired by the Year of the Tiger and to promote the holiday on their global social channels, among them blockbuster brands such as Gucci, Dior and Louis Vuitton. Below you can find the best capsules collections of 2022:

The symbol of strength and bravery takes center stage in the new BALENCIAGA Year of the Tiger series, which largely consists of pre-existing seasonal lines updated with a new tiger motif.

BOTTEGA VENETA is going big for this Chinese Lunar New Year. The house has taken over a piece of the Great Wall of China in its latest large-scale activation celebrating the annual holiday. Bottega’s signature green shade mixed with a vibrant tangerine color (a symbol of luck in Mandarin) is digitally displayed across a massive chunk of one of the seven Wonders of the World.

BURBERRY evokes the power and strength of the tiger zodiac sign in this limited-edition collection dedicated to the Lunar New Year.

This year, the DIOR tiger will bring you strength and luck as he roams around the blooming garden, illuminated by glowing lanterns. For men, Dior Men’s Artistic director Kim Jones has teamed up with American artist Kenny Scharf to celebrate the New Year of the Water Tiger.

DOLCE & GABBANA pays homage  to the Year of the Tiger with a unique collection: the iconic print  is intertwined with the tiger pattern,  revived in different colors.

ETRO launches a capsule collection starring the strong and courageous Tigress, a character from the animated cartoon film Kung Fu Panda by DreamWorks Animation. Created in collaboration with Universal Brand Development and DreamWorks Animation, the unisex fashion and accessories collection reinterprets the symbolism of the tiger in a funny and unexpected way, portraying the heroic kung fu moves of the characters Ping Xiao Po, Tigress, Shifu, Mantis, Crane and Monkey on T-shirts, sweatshirts, shirts, scarves and a selection of bags, accessories and small leather goods made with the iconic Paisley print.

FENDI celebrates the Spring Festival and the Year of the Tiger with an exclusive capsule collection that updates the brand’s signature style codes with intense colours and a daring animal print.

In celebration of the holiday, different versions of the animal define a curated selection of ready-to-wear and accessories—highlighting the multifaceted nature of the GUCCI universe. Rich with significance for the House, the animal expresses the Creative Director’s fascination with the beauty of nature. For a detailed post, click here please.

For Chinese New Year 2022, LANVIN ‘s sculptural cat designed by Armand Albert Rateau that embellishes the Pencil Cat bag disguises itself as a tiger.

LOUIS VUITTON mounts a tiger tail at the new flagship store in Chengdu. The shop features original artworks and furniture crafted by Chinese artists and designers to showcase the house’s commitment to local art and culture. Meanwhile, to celebrate the Year of the Tiger, the house presented a special art installation that features a giant, textured tiger tail at the storefront, as well as a capsule collection.

In occasion of Chinese New Year, MARNI celebrates the Year of the Tiger through a capsule collection in collaboration with Venezuelan artist Magdalena Suarez Frimkess, a long-time friend of Marni. A limited series of accessories and ready-to-wear designs, across both female and male collections, turn Suarez’s distinctive illustrations into prints, embroideries and jacquards, bringing the artist’s imaginative work into the free-spirited world of Marni.

To celebrate the Year of the Tiger in the Chinese zodiac, MIU MIU presents a collection of T-shirts printed with big cats in animation. They range in spirit from bouncy and cute to heroic, and from ubiquitous to unexpected.

Celebrating the Year of the Tiger, MOSCHINO‘s creative director Jeremy Scott has put together a special capsule collection featuring the icon of all frosted cereal flakes, Tony the Tiger. From ready-to-wear pieces such as oversized tees, hoodies and sweatshirts to bold accessories like the cereal box clutch, you’ll be the sharpest-looking tiger this CNY.

PRADA is celebrating the Lunar New Year with «Action in the Year of the Tiger», a combined campaign and project dedicated to safeguarding this legendary animal.
The Prada Group is also contributing to the conservation of endangered Amur tiger by making a donation to «Walking with Tiger and Leopard» Programme of China Green Foundation.

Tiger in Wonderland – to celebrate the Lunar New Year, FERRAGAMO has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger. I am obsessed with the bag.

In celebration of the Year of the Tiger, discover this exclusive capsule by STELLA MCCARTNEY honoring the occasion and the zodiac animal – with organic cotton pieces and cruelty-free accessories featuring prints by airbrush artist Albert Seleznyov, raising awareness for the conservation of these sacred creatures.

VALENTINO‘s first acquaintance with the tiger dates back to its Haute Couture F/W 1967 collection. In celebration of the Lunar New Year, the Italian Maison brings back the Valentino Tiger 1967 collection as a tribute to the Chinese heritage and a nod to its friendship with the country.

VERSACE beckons the Year of the Tiger with a classy capsule collection of new interpretation of the favourites of the Italian brand. A print showcasing the magnificent tiger resting within golden Baroque flourishes is introduced for the capsule, as well as a vibrant new year red colour that runs through it.

LoL, Sandra

Photos: Courtesy of the Brands
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Stylish Water Bottles

Designer water bottles are a thing now. Sustainable fashion is trending and designers have been getting a bit more creative by offering accessories that help to reduce and prevent plastic waste.

If you haven’t already, it’s time to say so long to single-use plastics and opt for a reusable water bottle. And while you’re at it, why not take it to the next level with one of these stainless-steel designer versions?

Don’t forget, hydration will never be out of style…

LoL, Sandra

Fredy cotton-canvas water bottle holder by Chloé

SIGG salamander-print metal water bottle by Loewe Paula’s Ibiza


iconLogo-print 750ml stainless-steel water bottle by Adidas by Stella McCartney

The Quench logo-print bottle holder by Kurt Geiger London


iconFF-logo suede water bottle holder by Fendi

Crystal-embellished water bottle by Rosantica

Bottle holder by Louis Vuitton

Vintage Check bottle holder by Burberry

iconSet of two More Joy-print aluminium water bottleicon by More Joy by Christopher Kane

Logo-embossed moiré holder and bottleicon by Marine Serre

1994 structured chain-link bottle holder by CHANEL Pre-Owned

Photos: Courtesy of the Brands
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Happy Lunar Year 2021

Happy Lunar Year 2021! The Year of the Ox has officially started today and Louis Vuitton, Dior, Fendi, and more luxury brands welcome it in great style with Chinese New Year-inspired fashion. These collections will hit the Western markets during the next weeks, and it is your chance to add a festive touch to your closet.

Louis Vuitton welcomes the Year of the Ox with a special selection of gift-ready leather goods, accessories and other precious tokens. From the recently released SINCE 1854 Monogram Jacquard to the most iconic leather goods, Louis Vuitton’s gift selection has something to suit every style and sensibility.

The Fendi Chinese New Year Capsule Collection, launched in Greater China already in January, will be available in the rest of the world from April 2021. It is a beautiful collection of ready-to-wear and limited edition bags, featuring red and pink colors, as well as blossoms and other floral designs signature to the lunar year.

Burberry presents the New Year with a forward-looking fashion collection featuring supermodel Liu Wen with Wang Xiangguo in their campaign lensed by Feng Li.

In honor of Lunar New Year, Dior unveils a celebratory capsule collection of accessories and footwear in rich red and gold hues for women. For men, Dior launches an exclusive men’s capsule reinterpreting the powerful creative dialogue between Kim Jones and Californian artist Shawn Stussy.

In honor of the Year of the Ox, meet Ozzie – a symbol of strength and reliability. Tory Burch celebrates Lunar New Year with a beautiful collection dedicated to  health, happiness and prosperity that is featuring something red for good luck.

Gucci’s ode to the upcoming Lunar New Year is definitely one of the more fun collections. Featuring «Doraemon», the famous blue Japanese manga and anime character – a cat-robot, this special collection for men and women, you’ll see Doraemon in his classic blue colour and also dressed up in a brown colour and puts on his horns as well.

Versace’s Lunar New Year 2021 capsule collection focuses on local traditions and sees vibrant and uplifting prints that showcase new interpretations of the brand’s Medusa motif to celebrate the ox.

For more gift ideas to celebrate Chinese New Year, have a look at this previous post here.

LoL, Sandra

Photos: Courtesy of the Brands, Collages: © Sandra Bauknecht

My Look: Gym

What I truly love about staying at the Gstaad Palace Hotel during lockdown is that I can use the gym every day. Here you see me working out in my new Burberry sportswear which is functional and stylish in one. By the way, I shot all the photos again by myself with my iPhone and the timer function. Don’t you think that I am getting better from day to day… ?!

My look: Printed merino wool-blend cardiganicon, paneled printed stretch sports braicon, and paneled printed stretch leggingsicon, all by Burberry, 123 Run spiked leopard-print neoprene, leather, satin and grosgrain sneakersicon by Christian Louboutin, and Royal Oak 37mm 18-karat frosted rose gold watch by Audemars Piguet.

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.