This week, I was invited by BVLGARI to celebrate the history and evolution of the Maison’s icon, Serpenti at Zurich’s Mascotte Club. Continually changing its skin through the creativity and vision of the master Roman jeweler, Serpenti has unfolded its transformative nature over the past 75 years. Always ready to take a hypnotic new form, the icon forever remains an emblem of eternal rebirth and bold metamorphosis.
Introduced in 1948 as jewelry-watches to be wrapped around the wrist, Serpenti creations made their debut with a supple, stylized body crafted with the iconic Tubogas technique. In the ’50s, the Bulgari serpent began to embrace a more realistic style, an evolution that culminated in the ’60s when its distinct turned into a canvas for creative experimentation sporting gemstones and colored enamels. Moving from one mesmerizing form to the next, Serpenti has offered stunning interpretations of its hexagonal scale motif, various levels of preciousness and unique combinations of exquisite gems, captivating design and creative craftsmanship.
Photo top right: Kristina Bazan and Photo bottom right: Christa Rigozzi
From left to right: Alex Lambrechts, Nicole Boghossian, Zoë Pastelle, my humble self, Kevin Lütolf and Jaz Brunner.
In the last 75 years, women have affirmed the right to be independent, cultivate their talents, pursue their dreams and live a life that aligns with their desires. From the red carpet to the office, Serpenti has been their faithful ally, evolving side by side with confident women proud to reveal their magnetic charm.
With Monica Brannetti who had flown in for the night from Rome.
We started the evening with a very interesting conversation between Christa Rigozzi, who lead through the evening, and Monica Brannetti from the Bvlgari Heritage Team about the amazing stories that have been told in the past decades through Serpenti jewelry and watch pieces.
The amazing Dora Live Band performed on stage and made sure that nobody stood still in the room. The final culmination of the night was the big birthday cake, followed by the sounds of DJ Tanja La Croix.
LoL, Sandra
Photos: © Sandra Bauknecht / David Biedert Photography, Bvlgari, Jaz Brunner
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