Founded by Alexander Brenninkmeijer in 2005, Clemens en August is a men’s and women’s ready to wear lifestyle brand.
In the 19th century the two brothers Clemens and August sold high quality fabrics directly to the wealthy farmers in the north of the Netherlands. Walking by foot from farm to farm they offered an exceptional value. This would later become the famous high street brand C&A.
160 years later Alexander Brenninkmeijer, scion of the C&A dynasty, also bypasses the traditional retailing by selling his men´s and women´s collection at contemporary art centers and museums. He realized that his strategy is very similar to the way his ancestors had worked and as a homage he named his label “Clemens en August” (but its absolutely not part of the C&A brand). The collection is sold exclusively on “tour” around the world. Each season, Clemens en August “tours“ 10 cities for 3 days only.
For my Swiss based readers, Clemens en August is with the Essential Collection in Zurich (Giesshübelstrasse 62c) from tomorrow until Saturday (Sept 29 – Oct 1, 2011).
Don’t miss out!
The next stops will be among others in Munich (Haus der Kunst, Prinzregentenstrasse 1, Oct 6 – 9, 2011), Vienna (Leopold Museum, Museumsquartier, Museumsplatz 1, Oct 13 – 15, 2011) and Amsterdam (White Space, M.J. Kosterstraat 18, Oct 14 – 16, 2011).
For other cities, please click here.
LoL, Sandra
