Sandra‘s Closet

Today, I had an amazing day in NYC that was filled with so many outstanding impressions and special moments. One of them was meeting Carolyn Murphy, who has been the face of Estée Lauder for 15 consecutive years. The minute we spoke, it was a match made in heaven.

She is not only so beautiful from the outside but also from the inside. Before I tell you more about this special encounter, I would like you to get inspired by her extraordinary outfit.

Get her look: Printed midi dress by Saint Laurent, embroidered suede shoulder bag by Aerin, Nim patent-leather sandals by Alexandre Birman.

Stay tuned for more…

LoL, Sandra

Photos: © Sandra Bauknecht

«All great things begin with a vision… a dream.» – Estée Lauder

On Tuesday, I flew to New York City as the first digital influencer for Estée Lauder Switzerland. During the next days, I will experience and share with you some really amazing moments. I will be meeting with Aerin Lauder and Carolyn Murphy, who has been the face for the American beauty brand since 15 years. I will visit the brand’s archives and be celebrating six decades of limitless luxury as the famous «Re-Nutriv» cream turns 60. In 1956, Estée Lauder introduced the «cream of creams» that marked the first milestone in creating a beauty empire. She was a true visionary and sold the product for $115 at a time when the average price of a moisturizer was $10.

A warm welcome by Aerin and Carolyn with a handwritten note and some of my favourites.

Today, the American beauty brand is as trendsetting as 60 years ago, catering to different needs of women of all age groups. Their newest coup? The absolutely mind-blowing collaboration with Victoria Beckham.

«I love to make women feel like the best versions of themselves.» – Victoria Beckham

That was Victoria’s vision for her collaboration with Estée Lauder. Incorporating her taste for wearability, quality and femininity, this makeup collection includes flattering hues, sleek packaging and blendable formulas.

Don’t miss my hero buys that I brought with me to NYC (from left to right):
Eye Metals – Bitter Clove, Lipstick – Brazilian Nude, Lip Pencil – Victoria and Lip Gloss – Moroccan Heat.

The collection is inspired by four different metropoles that you can buy as a set, just click on the highlighted text to be transferred directly:

New York City Look

Paris City Look

London City Look

LA City Look

TO SHOP THE COMPLETE VICTORIA BECKHAM x ESTEE LAUDER COLLECTION ONLINE, CLICK HERE. In Switzerland, it will hit the shelves on October 13, 2016.

LoL, Sandra

Photos: Courtesy of Estée Lauder and © Sandra Bauknecht

Estée Lauder unveiled Modern Muse, the new fragrance inspired by the intriguing duality of today’s woman, with a spectacular muse-themed party held at the Solomon R. Guggenheim Museum during New York Fashion Week.

The glamorous event was attended by fashion, art, design, media, and film industry luminaries and their muses and I felt very honored to have been invited.

The highlight of the evening was a performance by The Dolls: Mia Moretti and Margot, who curated an unforgettable musical experience, in celebration of all modern muses, with live vocals by Margot and the debut of their new single “Southern Swing (Ft. The Original Pinettes).”

Enjoy my photos from this amazing night and see all the celebs which were there!

The face of the campaign:

Gorgeous Arizona Muse (Click here to read the interview I did with her).

Designer Olivier Theyskens and his muse Anouck Lepère.

Estée Lauder’s spokeswomen: Hilary Rhoda and Joan Smalls.

Carolyn Murphy

Tom Pecheux, Creative Makeup Director for Estée Lauder, with Carine Roitfeld and the Olsen Twins.

Actress Drew Barrymore

Linda Evangelista

Joan Smalls with me

Talking to Mary-Kate and Ashley Olsen whom I just saw again in London for an event with net-à-porter. The post will be coming up shortly. So please stay tuned!

LoL, Sandra

Photos: © Sandra Bauknecht

It is August and the majority of fall campaigns can be seen now in the new fashion magazines, ads just keep coming out of the woodwork and so I wanted to give you a brief summary of the most important ones and by whom they were shot.
It is funny to see that this world in particular is pretty small and some photographers are ahead of the game.

My personal favourite is Bottega Veneta`s strong expressive F/W 2010 campaign. Shot by the godfather of energetic graphic photography himself: Robert Longo. The artist has became famous in the late 1970s and early 1980s with his series „Men in the Cities“ that depicts men and women in business attire contorted in extreme positions.

The winner this season seems to be renowned Mert Alas & Marcus Piggott. The dream team that has defined the look of the past decade, shot the most campaigns. Enjoy my preview:

The American photographer and long-time protégé of both Franca Sozzani and Anna Wintour, editors-in-chief of Italian and American Vogue is also a big shot in the world of fashion photography. No wonder, Steven Meisel shot all those gorgeous campaigns.

Inez van Lamsweerde and Vinood Matadin, a fashion photographer duo that is well known for their independent art work. Most of their photographs are both critical and slightly disturbing as you can see in the campaigns they shot for F/W 2010.

Italian-born Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper’s Bazaar.

Peruvian fashion photographer Mario Testino has shot many fashion stories and celebrities. His work has been exhibited in numerous galleries and museums.

Hermès has come up with another really beautiful advertising campaign shot by Paolo Roversi. I love his romantic, vintage looking photos that always seem to tell a story. To me, a perfect choice for the French house!

Bruce Weber is a well-known face in the world of advertising photography. His career really took of in the late 1980s and early 1990s with his famous advertising images for Calvin Klein.

Juergen Teller‘s work is extraordinary and with a distinctive design. His raw style makes him one of the most influential fashion photographers working today.

Multi-talent Karl Lagerfeld likes to keep everything in his own hands. So no wonder that he shoots the advertising campaigns for his own collections for Chanel and Fendi.

Steven Klein is an American photographer that shot many high-profile advertising campaigns for various clients. This season he was hired by Dolce & Gabbana to capture a close knit Italian family with Madonna as the matriarchal figure through his lens.
Great job!

LoL, Sandra