Sandra‘s Closet

The IWC booth at the 21st SIHH was designed in the style of the 1950s and `60s right down to the last detail, transporting the visitors to the Italian-style joie de vivre of Portofino, to the sweet dolce fa niente… as the hours go by.
The hostesses were dressed in beautiful petticoats with make-up and hair finishing off the perfect vintage look. A scooter parked in front of the “Via Scafusia”, an ice-cream vendor, a cinema for press presentations were just among those amazing ideas to create the wonderful surrounding.
Have fun seeing all the celebs who came to the fair. Hollywood made in Switzerland, two thumbs up!

LoL, Sandra

This week I went to the 21st SIHH (Salon International de la Haute Horlogerie) in Geneva. This private trade fair is a landmark event for the fine watch sector, and at this year’s show, 19 watch brands presented their new products, including Baume & Mercier, Cartier and Montblanc among others. IWC Schaffhausen definitely topped everything, celebrating the launch of their latest generation of its Portofino family.

Portofino that stands for the dolce vita of the 1960s had inspired the name of the IWC watch collection that took the world by storm in 1984 when its first model hit the market. It was the result of a happy union between the pocket watch and wristwatch.

So let me introduce you to those new members of rare beauty and simple elegance.

The Portofino Automatic (Reference 3565), the unassuming star from Schaffhausen, will be available this year with a reworked design in a contemporary 40-millimetre case. Its classical shape is reminiscent of the IWC models from the 1960s without overdoing the retro vibe.

The watch can be customised with a strap or Milanese bracelet that is made of tightly woven wire mesh and that was highly popular during this era.
For further information, please click here.

The Portofino Chronograph (Reference 3910) is the elegant way to stop time. Inspired by the classical, functional design that characterised the Italian sports cars of the 1960s, it is a very understated watch making no exhibition of its sporting ambitions. The displays and stopwatch controls are elegantly integrated.
Apart from the classical alligator leather straps, it is also available with a cool but snug-fitting Milanese mesh bracelet.
For further information, please click here.

One watch – two times: The Portofino Dual Time (Reference 3610) is the perfect companion for the sophisticated world traveller with its understated 24-hour display in the upper half of the dial that keeps him reliably informed about the time back home. The unique elegant alligator straps are handmade by Italian top-quality shoemaker Santoni. Each strap is one of its own.
For further information, please click here.

The Portofino Hand-Wound Eight Days (Reference 5101) is the family’s new flagship with its newly developed IWC-manufactured 59210-calibre movement and power reserve display that will run for full eight days. This watch comes also with a one-of-a-kind leather strap made by Santoni.
For further information, please click here.

 

Renowned photographer Peter Lindbergh captured the mood of the IWC Portofino 2011 watch family with amazing photos shot last summer in the picturesque Italian harbour town and featuring a crowd of A-list celebrities like Boris Becker, Cate Blanchett, Elle Macpherson, Hiroyuki Sanada, Jean Reno, Kevin Spacey, Marc Forster, Ronan Keating, Tim Jefferies, Zinédine Zidane, just to name a few.
Georges Kern, the brand’s CEO, brought Hollywood to Switzerland as most of them were party attendees and even visited the booth. Stay tuned for some gorgeous photos that I took. In the meantime enjoy this feast for the eyes: “Days in Portofino“ with famous Peter Lindbergh.

LoL, Sandra