Sandra‘s Closet

A CHANEL ambassador since 2017, Blackpink’s JENNIE is the new face of the CHANEL 22 bag. To embody the mini version of CHANEL’s latest bag, the Korean singer, an iconic K-Pop artist celebrated worldwide, leads Inez & Vinoodh through the streets of Seoul.

Alongside Lily-Rose Depp, Margaret Qualley and Whitney Peak – who bring the tote and backpack versions of the CHANEL 22 bag to life – the campaign continues to make the codes of pop culture resonate with those of the House. For this fourth episode, Inez & Vinoodh have created an original story based around JENNIE’s own tastes and personality. The Korean capital is the latest backdrop following on from Los Angeles, Palm Springs and New York.

JENNIE is a woman of her time. She interprets it in a manner that is both singular and universal: «Inez & Vinoodh call me ‘My Girl’. It’s comforting because they see me as a young woman, not just «JENNIE» in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.»

JENNIE represents the modernity of the CHANEL 22 bag. The style of a cosmopolitan and vibrant youth, capturing the beat of the world. My favorite version for this summer season is this one in denim. I am completely obsessed with it!

LoL, Sandra

Photos: CHANEL – Inez and Vinoodh #CHANEL22 #CHANELHandbags
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Presented for the first time at the S/S 2022 show, the CHANEL 22 bag is the House’s latest bag imagined by Virginie Viard. Like its predecessor – the CHANEL 19 created in 2019 – its name refers to both the year of its creation and a powerful symbol in CHANEL’s numerology: in 1922, N°22 was launched, the House’s second fragrance after N°5 created in 1921.

Anchored firmly in its time, the CHANEL 22 bag combines simplicity and comfort. Functional and light, made of an extremely supple yet resistant leather, this bag comes in three sizes (small, medium and large) and as a backpack version. For summer, it is available in navy blue, purple, and two shades of pink, white and black.

Ever loyal to Gabrielle Chanel’s desire to give women freedom of movement and spirit, the CHANEL 22 bag is a genuine ally for daily life. Its interior, sophisticated and practical, closes with a magnetic button and purse-like drawstrings. It features an inside zipped pocket and a removable pouch held in place by a snap hook.

The CHANEL 22 bag adopts the codes of the House, from the quilted leather and metal chain interlaced with leather to the «CHANEL» signature composed of gold or lacquered metal letters. Finally, it comes adorned with a «CHANEL Paris» medallion with an openwork double C. Modern and refined, the result of the House’s creative energy, it is destined to become a timeless CHANEL creation.

A veritable object of desire, the CHANEL 22 bag writes a new chapter in the history of the House, combining creativity and liberty. It will be available in boutiques from March 2022.

Ladies, get on the wait lists now!

LoL, Sandra

Photos: © CHANEL
DISCLOSURE: This post is not sponsored. I am absolutely loving it.