Tweed, the durable beautiful fabric, has been CHANEL‘s signature material for over a century years. In March at the Grand Palais Éphémère, CHANEL’s artistic director and designer Virginie Viard showed for F/W 2022 a ready-to-wear collection completely dedicated to tweed and CHANEL Makeup Creation Studio drew also inspiration from the emblematic fabric for its 2022 EYE MAKE-UP COLLECTION.
Anyone who is familiar with the French Maison knows that tweed has been synonymous with the brand ever since Coco Chanel rose to fame in the 1920s. Many do not know, however, how Coco Chanel’s affection for tweed started. While she was dating the Duke of Westminster, she realized the versatility and potential of the fabric with its flexible texture and irregular patterns, giving it its natural appearance. Being a true visionary, she partnered in 1924 with a Sottish factory to begin making her first tweed designs which ranged from jackets to sportswear.
A few years later, Chanel partnered with a French factory to create tweed that could incorporate different materials such as silk and cotton in order to give it a more elevated, high fashion look and feel. Chanel also began dying the material different colors to distinguish her tweed from the typical, classic hues. Until today, tweed is a source of infinite possibility and offers exceptional creative freedom for the House of CHANEL. It is produced each season in a variety of forms, colors, and styles.
For the new EYE MAKE-UP COLLECTION, called LES 4 OMBRES TWEED, the essence of the emblematic fabric has once again been reinterpreted, now taking the form of limited-edition LES 4 OMBRES eyeshadows. First created in 1982, this eye quad has also become a CHANEL makeup staple.
DRESS YOUR EYES IN TWEED
For this new collection, four exclusive creations were designed with a tweed pattern embossed on the surface of each shade. The four-color harmonies capture the creative worth of the fabric. Just as different fibers are intertwined to form tweed, the shades can be blended, and their intensity varied, to achieve chic and bold makeup results. The eyeshadows are as effortless to apply as a tweed garment is to wear.
For this special occasion, the compacts are paired with tweed pouches crafted by Maison Lesage, which is part of CHANEL’s Métiers d’art since 2002. Each of the four harmonies features a unique color palette and suits all skin tones. These versatile eyeshadows work in synergy to create a wide range of looks, from simple and natural to sophisticated.
TWEED FAUVE
The first harmony, entitled Tweed Fauve, is composed of radiant hues that bring warmth to the eyes. A combination of powerful colors between earth and fire, which combines a fiery brick orange with the depth of an intense aubergine brown, illuminated by the subtle shine of a satin coral and the reflections of an amber gold.
TWEED CUIVRÉ
The second, Tweed Cuivré, makes them shine with golden shimmer. An elegant accord that evokes the richness and brilliance of the precious metals dear to Gabrielle Chanel.
TWEED POURPRE
Tweed Pourpre combines pinks and mauves to offer a satiny and iridescent make-up look. A harmony that oscillates between softness and audacity. Tweed Pourpre brings together pinks and mauves while offering a satin and iridescent finish.
TWEED BRUN ET ROSE
Four natural brown and beige tones represent the final creation, Tweed Brun et Rose. It is embodied by four eyeshadows in natural colors with shades of brown and beige. I am wearing it in the picture above.
STYLO YEUX WATERPROOF
To complement these color harmonies, two new shades of STYLO YEUX WATERPROOF have been created—one, Cuivre Doré, to illuminate the eyes, the other, Bois Noir, for added intensity.
This extremely beautiful eye make-up collection is in stores now.
LoL, Sandra
Photos: © CHANEL and © Sandra Bauknecht / Nadia Krawiecka
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