Amazing news for all fashion addicts. Our beloved Phoebe Philo announced that she is returning to the world of fashion with an independent, namesake label with LVMH Moët Hennessy Louis Vuitton as a minority investor.
«Being in my studio and making once again has been both exciting and incredibly fulfilling,» Philo said in a brief statement. «I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.»
A graduate of London’s Central Saint Martins fashion college, Philo was classmates with Stella McCartney. Being close friends, Philo joined Stella at Chloé in 1997 as her design assistant succeeding her as creative director in 2001 when McCartney left to set up her own fashion house in a joint venture with Gucci Group.
With her amazing personal style, Philo succeeded in accelerating Chloé’s rejuvenation and catapulting it into the high-margin leather goods business. During her tenure, Chloé’s look was widely copied by fast-fashion chains and she created hit handbags like the Paddington (see photo below) and Silverado.
In 2006 Philo left Chloé. During this break from the industry, she moved back to London to be with her family and had her second child. In 2008, LVMH offered her a job as creative director and board member of the French Maison Céline, where she set up her studio for the company and continued to work in London whilst showing in Paris. She agreed, and presented her debut collection the next year to much critical acclaim.
In 2017 after 10 years of working at Céline and much speculation in the media it was announced that Philo would step down as the creative director of Céline after the Pre-Fall 2018 collection.
Phoebe Philo’s work at Céline redefined what women aspire to wear, with her minimalist aesthetic, clean lines and tonal colour palette gaining traction with critics and consumers alike. Consistently name checked by fashion insiders as the label they want to wear, Philo successfully resuscitated a tired Parisian house and recast it as an imperative part of each season’s fashion dialogue.
It is said that Phoebe has had a small team working in London since late last year to set up her own company.
«I have had a very constructive and creative working relationship with LVMH for many years. So it is a natural progression for us to reconnect on this new project. I have greatly appreciated discussing new ideas with Bernard Arnault and Delphine Arnault and I am delighted to be embarking on this adventure with their support,» Phoebe explained.
Bernard Arnault, chairman and chief executive officer of LVMH, called Philo «one of the most talented designers of our time.»
«We have known her and appreciated her for a long time. Phoebe contributed to the success of the group through her magnificent creations over several years,» he said. «With this in mind, I am very happy to partner with Phoebe on her entrepreneurial adventure and wish her great success.»
I am so excited to see Phoebe’s first collection as I still love to wear all her previous designs at Chloé and Céline. According to an interview with WWD, Phoebe Philo’s eponymous label create clothing and accessories «rooted in exceptional quality and design.» More details about her new brand are said to be revealed in January 2022.
LoL, Sandra
Photos: Courtesy of Phoebe Philo, Chloé and Céline
Gabriela Hearst presented the last look herself.
The rebirth of Chloé’s Edith bag by Gabriela Hearst.
