Sandra‘s Closet

Today, I received the breaking news that Raf Simons will join Prada starting April 2, 2020. Rumors had been out since quite some time and now it is official. The Belgium designer will join the Italian fashion house as co-creative director alongside Miuccia Prada with equal responsibilities for creative input and decision-making. Their first runway presentation together will be for S/S 2021 in September 2020. «It’s a new wind,» said Miuccia Prada and I have to admit that I agree with Tim Blanks who wrote: «I cannot think of anything like this in the history of fashion.»

In 1978, Miuccia Prada inherited the label that was known for luggage making and transformed it into a global fashion brand with her creative designs. Prada has been a true trendsetter for decades, sometimes too fast thinking for the fashion world, she is often a few steps ahead of the game. Her iconic black nylon backpack launched in 1985 caused a real fashion frenzy and has been popular since then. In 1989 she added ready-to-wear to the offerings. Simons, who will continue to design his namesake menswear label, is the first designer from outside the Prada family to join the house since its inception.

Trendsetting: Prada S/S 2012 ad campaign photographed by Steven Meisel

Today at the Prada press conference, Simons announced: “Prada is a brand that I have been interested in my whole life. I cannot wait to express to all of you the dialogue I will have with Mrs Prada and her team. To be really honest, Mr Bertelli approached me right after my exit from Calvin Klein. Miuccia and I had a conversation about creativity in today’s fashion system. And it brought me to open dialogue with many designers, not just Mrs Prada. We have to re-look at how creativity can evolve in today’s fashion system.»

Power couple: Patrizio Bertelli and Miuccia Prada

Simons, who had worked with Prada and her husband Patrizio Bertelli before, when he was hired as creative director of Jil Sander in 2005. Prada had bought the German label and was looking for someone to fill the shoes of the namesake designer at that time. Simons’ seven-year tenure at the brand was an absolute success, and the Prada Group sold it to a London private equity firm in 2006.
Simons later worked at Dior and his latest venture was at Calvin Klein, where he was chief creative officer, and abruptly excited in December 2018.

Presented in Milan last Thursday: Miuccia Prada’s last single show for F/W 2020

Miuccia Prada has still a very strong view on fashion. Yet, it seems hard for her at the moment to translate this into sales. Rumors had been that the family is planning to sell to one of the big conglomerates. With the appointment of Simons, it seems that the Prada family will keep it a family business that also owns Miu Miu and Church’s.

Good luck, Raf!

They will have all my support – I have been collecting Prada pieces since a very young age and have always been very fond of the brand. Good luck to Raf, I am really excited to see what the two creative masterminds will come up with…

LoL, Sandra

Photos: Courtesy of Prada and © Sandra Bauknecht

For all my male readers who have been asking for this frequently, here is my Menswear Trend Report for F/W 2010.
And Ladies, please stay tuned as you never know when this will come in handy. Your hubbies, daddies and boyfriends will love you even a little more for your fashion knowledge. Moreover the menswear trends are very similiar to the female ones. Have fun and get inspired! Even the classic pieces are definitely not boring this season…but see for yourself:

The end `50s and early `60s inspired many designers for their F/W 2010 collections. The well-tailored suit makes its return into the gentleman’s closet. Imagine Don Draper, the main character of Mad Men, shopping on Savile Row and there you go! Back to the basics, black, all shades of grey and camel welcome elegance as the new dress code.

Also back is the 3-piece suit. I like Costume National’s modern interpretation in grey worn with a turtleneck.

Anyway, turtlenecks were seen everywhere on the runways and seemed to have replaced the shirts. Those cozy pieces worn with a suit have this wonderful `70s vibe that is so up-to-date.

Camel is the new black! The camel coat has been a wardrobe staple of almost every fashionable era. This season, there are many different updated models in well-designed silhouettes, dynamic volumes and distinct cuts. A great investment for many years to come!

A vest or a jacket in velvet is a must this season. Beautiful shades make those It-pieces even more desirable.

Added to these revisited classics making them part of the modern times, were narrow tight leather or cropped pants.

The new hemline goes hand in hand with another rising trend for men. Pants were tucked into boots and it looked so hot! So guys, be brave and try it out!

If you like it more bright, you could add just a hint of colour, preferably in royal blue or a berry tone.  A little sweater like the Prada one will be a perfect eyecatcher.

Or you could opt for the total look. Tone on tone, from head to toe, dressed in the same colour family or matching fabrics give this creative concept a new take on the masculine dress code.

If it gets really cold, men will have a lot of stylish options this season. Fur was seen along with must-have shearling jackets. I adore the Burberry Prorsum ones very much.
Rustic sweaters evoking a winter sports atmosphere let us dream of after ski and evenings in the chalet.

So Gentlemen, I never want to hear again that you are indifferent to fashion! Enjoy your new look and the world will be your oyster!

LoL, Sandra

Photos: Courtesy of the Brands