Sandra‘s Closet

Ohmygod! The Closed F/W 2011 advertising campaign photographed by Lina Scheynius has been released and my photo is in the German Grazia.

I have to admit that it was an amazing feeling to open the magazine and to see myself in it. I am very happy with the shot. Many more publications in the world to follow. The campaign photos will also grace the stores around the globe. Below you can see the pictures of my lovely colleagues.

Have a lovely weekend, mine has started alreday fabulously…

LoL, Sandra

The Closed F/W 2011 campaign photographed by Lina Scheynius will be out very soon and as you know I am one of their advertising faces.

Finally, I am allowed to show you some snapshots of the polaroids. You can get an idea how the campaign will look like, more to come very soon…

LoL, Sandra

This week, I have had some pretty cool things happening. First of all, one of my favourite websites Lyst.com (have look, it is worth it) did a Q&A with me.
Please click on the photo to see it.

Secondly, I was asked to be in the committee for the Who Is Who of  Zurich magazine which will be launched in November this year.

And last but not least my new column in the SI Style is available from today which tells you all about the campaign shoot for Closed.

More to come!

LoL, Sandra

Today, I would like to give you an exclusive view behind the scenes at the Closed F/W 2011 campaign shoot. It was a truly amazing experience and I am still overwhelmed by the fact that I will be one of their advertising faces for the winter season that will be launched worldwide in publications like French Vogue, Love Magazine among others and will be hanging in every Closed store around the globe. How cool is that?!

My “colleagues” for the camapign were all so lovely, interesting people with interesting jobs and it was a pleasure to meet them all.

Lina Scheynius, who shoot the campaign all film and with old cameras, is one of the most requested photographers in the fashion industry. She was born in Sweden and is based in London now. If you are interested, check out her homepage by clicking here.

Make-up was done by Berlin based Anna Neugebauer and hair by the famous Tomohiro Obashi who lives in Paris and did for example the gorgeous Louis Vuitton Cruise 2011 campaign. The stylist was sweet Emilie Johansson from Copenhagen.

So please enjoy my backstage report and all the fab Closed clothes that will be in stores this fall.

LoL, Sandra

Beauty team: Anna Neugebauer and Tomohiro Obashi

Best head massage ever!

Stylist Emilie Johansson and photographer Lina Scheynius.

Analog photography: good old cameras, all film and polaroids.

Bettina Krieg, Maya Villiger and me.

Eileen Peters, Claude Serieux, Mark Wiesmayr and me.

Maren and Christian were filming me outside and made me dance for the backstage video.

Being interviewed.

Art directors: Nina Zywietz and Jesse Becker.

Sweet Isabelle Brenning took the photos of me for this post.

Gentlemen power: Marcus Ross (London), Claude Serieux (Paris) and Michele Venitucci (Rome).

Mark Wiesmayr from Los Angeles.

Spanish artist Carla Fuentes Fuertes with her boyfriend Guillaume.

Maya Villiger from New York.

Me with Italian actor Michele Venitucci
Photos: © Sandra Bauknecht

Finally, I can tell you my exciting news why I am Berlin at the moment. I arrived yesterday for the shoot of the X’ campaign for Closed.

‘The X’ ,also associated with Closed’s innovative pocket design, is an ongoing campaign – first launched one year ago – that celebrates individualism and variety, creativity and location. Ten innovators in ten cities around the world comprise the talent pool for this debut campaign. Now you can understand my excitement, I am one of them.

Today, the fittings took place. Here you can get a sneak preview of what is coming for F/W 2011. The looks are ultracool, having a certain edge, perfect for everyday life. Stay tuned for more to be posted soon and in the meantime enjoy those photos.

LoL, Sandra

As a clothing brand, Closed dates back to the late Seventies and originated out of Italy. The brand quickly captured the market with their new denim design approach which has been the first alternative to ordinary 5-pocket jeans.

Denims and chinos are Closed’s core competences. The idea behind every new design is “form follows function”and this approach resulted in the DNA of the brand – the X-Pockets.

Now available is the Heritage collection which offers casual styles for a great price. Below you can see how cute those pieces can look.

And the clutch by Jeremy Scott would be a hilarious addition to your Closed look…

LoL, Sandra