Sandra‘s Closet

Louis Vuitton’s men’s ad campaign for F/W 2020 was shot by my favorite photographer on earth, Tim Walker. I adore his surrealistic approach to photography, transforming every photo in a piece of art. Below you can read about the inspiration behind the campaign and the collection imagined by the Maison’s Men’s Artistic Director Virgil Abloh.

Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.

The utopian idea of «Heaven on Earth» creates the framework for the Louis Vuitton F/W 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child, Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies floating across a sky observed universally across borders and beliefs.

The title of the F/W 2020 collection, «Heaven on Earth» is an image of the core values embodied by Virgil Abloh at Louis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation
within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.

The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and figurative exercise in freedom, presented within the familiar constrictions of tailoring. The firm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.

Isn’t it so impressive to explore how much work, inspiration and thought went into one picture.

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: This post is NOT sponsored. I just adore the photos.

Sometimes you have to be lucky… and in this case it was me. Coming pack from Los Angeles to repack for Paris Fashion Week, I had the chance to attend the opening party of the new Diesel Black Gold shop-in-shop at Jelmoli which is the biggest one in Europe. Especially for the night, Andreas Melbostad, Creative Director Womenswear, had flown in from New York. I was very honoured to be among the guests invited to an intimate dinner at Clouds afterwards where I got the chance to talk to the designer of Norwegian origin who had worked for the likes of Calvin Klein, Nina Ricci and Yves Saint Laurent before.

Andreas Melbostad with me

The new shop-in shop at Jelmoli

Dinner at Clouds

One day after I got back from Paris Fashion Week, just one week after the amazing dinner party, Diesel celebrated its recently opened shop on Zurich’s Bahnhofstrasse.
And some famous guests came …

Two great parties in one week! Thank you, Diesel!

LoL, Sandra

For the outfit post, please click here.

Actor Adrien Brody with me

Joseph Fiennes, framed by his wife Maria Dolores Diéguez to the left and me to the right

Photos: © David Biedert, © Sandra Bauknecht and Courtesy of Diesel

THOMAS SABO celebrated its newest fragrance launch in Zurich over the city’s rooftops at the Clouds Restaurant, located on top of Switzerland’s highest building Prime Tower.

German perfumer Geza Schön, the nose behind GLAM’N SOUL, is considered  “one of the most radical perfume designers” these days. He had flown in from Berlin and gave us some insight into his creative process and his visions behind the fragrance. I had a very interesting and fun conversation with him over lunch.

GLAM ‘N SOUL is an elegant, floral-fruity fragrance, dedicated to the self-confident, courageous and independent woman.

Top notes: Bergamot, lychee, pink pepper and violet.
Middle notes: Rose, water lily and magnolia.
Base notes: Vanilla, cedar and white musk.

Eau de Parfum 50 ml (CHF 84.90)

For perfumer Geza Schön, the combination of lychee and rose was so interesting for GLAM’N SOUL as both have similar components. He is not a fan of sweet fragrances, in general sugary notes play a secondary role in his creations. As for him, he likes “to smell the person behind the fragrance” and prefers transparent scents.

REBEL AT HEART is the very first THOMAS SABO men’s fragrance created by perfumer Mark Buxton. This extravagant scent belongs to the woody-aromatic fragrance family, aimed at the charismatic man with an international style and an authentic Rock ‘n’ Roll attitude.

Top notes: Cardamom, bitter orange and cinnamon.
Middle notes: Carnation, bay, caraway seeds and cedar.
Base notes: Tonka bean, vetiver, patchouli, incense and white musk.

Eau de Toilette 50 ml (CHF 74.90)

Both fragrances are available this fall at all Thomas Sabo stores and exclusively at Douglas.

LoL, Sandra

Photos: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of Thomas Sabo