The Top 20 Runway Trends for F/W 2021

Summer has just begun (here in Switzerland it feels more like fall), but in true form the fashion universe has already started spinning its own narrative for the possibilities that lie ahead. The F/W 2021 season will go down in history as it marks a year of no-contact, virtual fashion weeks. How is it to watch a fashion show behind your laptop screen? Let me assure you, it is not the same, you miss the energy, part of the message the designer wants to transport and of course the theater of fashion surrounding the event.

The outcome? F/W 2021 doesn’t wrap up as succinctly as previous ones. Designers have been working in exceedingly unusual circumstances, from home, with zoom meetings, in a vacuum, catering to an audience whose lives are forever changed. And yet, creativity reigns. For F/W 2021, the collections fell in line with the times by embracing that new positive joyful everyday outdoor, prepping for a new-wave Roaring ’20s, finding stability in leather, and keeping comfort key in elevated knitwear. A statement coat is one of the must-haves, proof, we have the urge to spend time outside.

There is something for everyone. Show some skin or cover it up! Be comfortable or be crazy! The choice is yours!

LoL, Sandra

Designers skipped the minimalism in favor of something optimistic and grand with a clear message: Let your light shine, ladies, the future is looking bright.

Conscious and respectful of the animal cause, brands are coming up with faux fur that is both cozy and seemingly more realistic than the real thing.

Statement coats are a must this fall but who says a blanket isn’t a garment? JW Anderson’s artful throws definitely do double duty and fashion’s newest hybrid, the puffcho, a blanket poncho that Gabriela Hearst hybridised with a high puffer collar for Chloé, will surely be seen on fashionistas around the globe.

Cosmonaut, alien or astronomer? A bit of everything at the same time. Fashion is dreaming of elsewhere and further afield, to say the least, rocketing winter into the sphere of futurewear, with inspirations ranging from sci-fi to NASA.

A feat of geometric style, fashion is displaying its taste for mixing and matching, juxtaposing and seeing together a variety of fabrics and leathers (vegan at Chloé by Gabriela Hearst).

A variation on a theme that springs eternal. This season, leather comes with a bourgeois 19eline and a baby doll biker look at Dior.

This season, fashion has taken to the slopes, with salopettes, parkas and quilted pieces revisited for the woman about town. A modern twist for keeping warm this winter in comfort and style.

The obsession of the season, knitwear goes for a comfy yet sexy silhouette. Dresses worn long, showing skin here and there, or are see-through for a more daring effect.

Branding is still a big game with these all-over logo prints. It is more subtle than wearing the designer name on your chest.

The classic skirt suits of recent seasons have morphed into quirky but prim pleated skirt sets.

The trusted suit has gotten a revamp. Traditionally, the style is composed of a blazer-and-trouser combo. For F/W 2021, designers introduced something new into the fold: coats with matching pants.

Cropped jackets and tops are still trending. However, these elegant, midriff-baring looks are far from the mini tees of your youth. Sophisticated and chic, these short takes are for posh girls only.

This fall, many runways showed an ode to the famous movie «Clueless». This 1990s interpretation means retro varsity jackets, and Clueless-esque skirts. Rodarte actually tapped ‘90s style icon, Clueless’ Cher Horowitz (aka Alicia Silverstone), for their latest lookbook.

Sweatpants are not forever. Slouchy, wide-leg jeans emerged as key looks for fall. Consider these ’90s pants for your post-pandemic life.

The Swinging Sixties revisited for the digital age get top billing this season, with monochrome, streamlined variations that are both sexy and tasteful.

Bulbous, bubble-like shapes started trending early in the lockdowns. For F/W 2021, the silhouettes show  an emphasis on the hips and thighs. Both womanly and protective, these new orbs offer coziness and a little forgiveness from the skintight silhouettes seen elsewhere.

Whimsical flamingo motifs spread their wings over ruched mini dresses at Moschino, oversized shoulders walked down the catwalk at Dolce & Gabbana, and ’80s-inspired pieces lit up the runway at Emporio Armani. Miami Vice or Dynasty, the choice is yours.

For those who subscribe to the idea of a new Roaring ’20s on the horizon, you’ll be perfectly outfitted for the occasion with these new flapper dresses.

There is a festive air about the collections this season. With dreams as a leitmotif, evening dresses come out of the closet, and a deluge of silver is shaking up fashion, with strength and character.

No matter your taste, there is a F/W 2021 catsuit to match your lifestyle. Those sexy one-piece wonders are perfect to dance the night away.

Photos: Courtesy of the Brands

The New Social Style App Villoid

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Alexa Chung has announced her first venture into tech by launching social style appVILLOID’, inspired by the computerized wardrobe in the 90s movie Clueless.

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VILLOID is a new social style app set to revolutionize the way you get dressed in the morning. Similar to Instagram but specifically for fashion and with a buy button, it’s a virtual dressing room on the user’s phone.

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I suppose that scene in Clueless where the computer puts an outfit together from Cher’s wardrobe really stayed with me.“ says Alexa Chung. “Clothes are fun, making mistakes is fun, being inspired is fun. VILLOID celebrates the process of getting dressed and showing your friends.”

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VILLOID offers users a platform where they can share their style by uploading products and photographs onto a mood board, follow friends and fellow style mavericks, love boards and individual items. For anything they can’t live without – there is the option to click the handy buy button and purchase the item. Consider this the paper dolls for the modern age.

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It’s the British style guru’s first delve into the world of technology, an area she didn’t know a vast amount about when she teamed up with tech entrepreneur Jeanette Dyhre Kvisvik and her team who had been working with a similar idea.

Alexa and I immediately bonded, merging our ideas and utilizing her style genius, we have managed to make the best dressed app on the market.” says Dyhre Kvisvik.

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I wanted to get to learn something about a field I knew nothing about and I felt I could offer the tech field something I knew a lot about….clothes. Most decisions I make when it comes to new projects are based on whether it could further my education. The tech world was something I was incredibly curious about. Silicone Valley sounds like a bouncy castle I want to play on.” says Alexa.

Think of window shopping as a social game, only this this time it exists in the palm of your hand. VILLOID offers an opportunity to view a curated feed of style choices chosen by you, the user. Take yourself on a journey into the VILLOID world, discover people, endless brands and ways of pairing items together that until now, only ever existed in your mind.

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Early adopters of VILLOID include model and singer Pixie Geldof who has already crowned VILLOID as “the most addictive app in life.” The app is now available in App store globally. The Android version is in planning, set to launch late 2015/early 2016.

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Needless to say that when I read about this new app this morning, I had to sign up immediately to know what they are talking about. I have to admit that it seems quite fun but I am not sure if I will get completely into it…

LoL, Sandra

Photos: Courtesy of Alexa Chung, Villoid and © Sandra Bauknecht
Instagram: @Villoid