Sandra‘s Closet

My favorite way to fight the rainy weather last weekend in Saint-Tropez was a visit to CHANEL‘s seasonal summer boutique at the La Mistralée townhouse that is such an eye-catcher in an exclusive décor inspired by the codes and the spirit of the House. The S/S 2019 ready-to-wear collection, the COCO BEACH de CHANEL line, the accessories, the perfumes and pieces of jewelry and watches are displayed in a serene atmosphere bathed in natural light.

This season, CHANEL has chosen to combine classic interior design with ultra-modern furnishings. A floor paved with beige travertine welcomes the visitors and accompanies them with every step through the different spaces of the boutique. The unity of the floor is reinforced by a sense of infinity created by a game of antique mirrors positioned like high skirting boards, climbing walls painted in an understated white. Large black rugs contrast with this luminosity all while alluding to CHANEL’s signature black and beige two-tone.

On one side of the entrance hall, almost like a prelude, a lobby presents a selection of eyewear and perfumes. The following room opens onto two series of large frames in a rust-hued metal. Set up in a chevron pattern, they carry the elegant yet casual S/S 2019 ready-to-wear silhouettes, inspired by the theme of the beach. In the midst of these frames we find large mobile panels, also in rust-coloured metal and double sided: their perforated plates dressed with a diamond quilting on one side and a mirror on the other.

Bathed in sunlight, the conservatory is home to the accessories, the bags and the shoes of the season. As if in a dressing room, two large cabinets furnish the room. Quilted and perforated, through the transparency you can guess at the accessories displayed there: their shadows encouraging you to open each door and to peacefully discover each accessory. A blue suede sofa, poufs in tweed or suede are there for comfortably trying on the summer mules and sandals. Finally, several alcoves exhibit the CHANEL watches, including the J12 and the BOY.FRIEND watch as well as one of CHANEL’s iconic jewelry lines: the COCO CRUSH collection.

The garden at the La Mistralée is a veritable haven of tranquillity. Large black and white rugs are installed around the swimming pool. A long bench and big scatter cushions in black, navy and white tweed are an invitation to enjoy some farniente. Chairs, tables and big poufs in tweed covered with cushions in leather add to this ambiance of summer-time lounging. The pool house, painted entirely with a layer of thick blue rendering, illustrates a Mediterranean summer. Inside, the white walls, the blue of the floor and the floating lacquered furnishings, as well as the resin console tables all add their nuance to this palette caught between the sky and the sea. Here, once again, a dressing room has been installed: its sophisticated drawers opening to reveal pieces from the COCO BEACH de CHANEL collection, swimsuits, espadrilles as well as straw hats…

Like a breath of air in the heart of the effervescent village of Saint-Tropez, the new CHANEL seasonal boutique embodies all the relaxed elegance of the House, serene and radiant beneath the Riviera sunshine.

CHANEL’s seasonal boutique in Saint-Tropez will remain open until October 2019.
CHANEL BOUTIQUE
1, avenue du Général Leclerc
83990 Saint-Tropez, France
+33 4 94 49 07 47
Monday to Sunday: 10am – 1.30pm / 3.30pm – 8pm (4.30pm to 9pm in July and August)

LoL, Sandra

Photos: © CHANEL / Marie Liskay

For a long time, the sun was the celestial body to be avoided. But, defiant and liberated from convention, Gabrielle Chanel decided that bronze would be her colour: one of freedom, leisure, and in a word, life. In Deauville, then in Biarritz and Cannes, the designer opened boutiques, located a few steps from the beachside. In love with the coast and outdoor life, a few years later in 1928 she acquired some land in Roquebrune-Cap-Martin on which she had her villa La Pausa built and where she welcomed her family and artist friends.

Coco Chanel, Misia Sert and Mme Philippe Berthelot on The Beach, Lido Venice.

Gabrielle Chanel had started creating collections calibrated for the dolce vita of beachside resorts, jersey outfits in Deauville from 1912 and fluid knits with supple lines in Biarritz from 1915. Among them the silk blouses with wide collars, inspired by sailors and worn by the designer herself, become a signature of this lifestyle. With its view over the Mediterranean and vast Provencal garden, La Pausa was a home port, a stopover between stays on one of the yachts belonging to the Duke of Westminster and the perfect setting for this casual chic outdoor wardrobe.

Coco Chanel, wearing «beach pyjamas», with Duke Laurino of Rome, in 1930 – a great example how Breton tops and nautical style sailed into our wardrobes.

Today Karl Lagerfeld honours this art of living, so dear to Gabrielle Chanel. The designer gives it a renewed vision, infused with youth and stylish energy. While in every collection there’s been surf and paddleboards, ping pong bats and other summer sport accessories, now COCO BEACH DE CHANEL sees the light of day, a ready-to-wear and accessory collection conceived for the beach and seaside resorts.

Chanel S/S 2018

For S/S 2018, swimming costumes and two-pieces, dresses, playsuits and terrycloth shorts but also outfits in fringed denim or belted striped sailor tops in ecru and burgundy silk make up this sporty line. Buttons are stamped with marine anchors while the iconic quilting is printed on jersey, and red, pink or black denim. Sailor’s bags held with the classic chain interlaced with leather, bowling bags, camera cases and clutches, coloured espadrilles with black toe caps complete this collection of swimwear and beachwear.

Another look from Chanel’s  S/S 2018 runway. 

Dedicated to life by the sea, this COCO BEACH DE CHANEL collection will only be available in a selection of CHANEL boutiques, naturally located in beachside resorts: Saint-Tropez, Monaco, Cannes and Nice for France, then Barcelona and Capri for Europe. Other holiday resorts drenched in sun all year round like Palm Beach, Santa Fe, Honolulu and Dubai as well as certain spots in Australia, Brazil, Japan, China, Singapore, Korea and Turkey will also receive the collection, available from mid-June through to September.

Chanel’s pop-up boutique in St. Tropez

From that first dive into the ocean at dawn to toes buried in the sand at dusk, this collection encapsulates the sun, life by the beach and the great outdoors. It’s the signature of a lifestyle dedicated to sunlight.

LoL, Sandra

Photos: Courtesy of Chanel