Birkenstock continues its collaboration with Proenza Schouler, reimagining styles from the original collection in bold new colors.
Proenza Schouler, the New York ready-to-wear brand, founded by Jack McCollough and Lazaro Hernandez in 2002, unite with Birkenstock by their common appreciation for form and functionality, the collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic Birkenstock sandals, Arizona and Milano.
The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru; a transitional color range intended to carry the wearer from late summer to early fall.
«We are thrilled to expand on our collaboration with Birkenstock; Birkenstock and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand.» – Jack McCollough and Lazaro Hernandez
For this special re-issue, Birkenstock and Proenza Schouler have enlisted photographer Collier Schorr to capture King Princess as the face of the campaign. The New York native singer and songwriter emulates the artistic and unapologetic individualism that is heritage to both brand identities. The capsule collection will be available at 1774.com, proenzaschouler.com, select Birkenstock and Proenza Schouler retail locations, as well as select retailers worldwide from August 6th.
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LoL, Sandra
Photos: © Birkenstock – © Collier Schorr
@birkenstock1774 @proenzaschouler #birkenstockxproenzaschouler
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