La Mer Blue Heart 2021

On June 8th we celebrate UN WORLD’S OCEANS DAY, that is supported by LA MER and the LA MER BLUE HEART OCEANS FUND. A cream that is good for your skin and the ocean… find out more in this blog post about the brand’s commitment and the newest collectible design.

The ocean covers over 70% of the planet. It is our life source, supporting humanity’s sustenance and that of every other organism on earth. Our blue planet, our beating hearts: Water comprises both in almost-equal amounts, a proportion so perfectly aligned that it’s impossible to call it coincidence. Faced with this fact, it’s clear that we cannot separate ourselves from our seas. The ocean’s wellbeing is our wellbeing, and protecting it ensures a bright future for us all.

THE OCEAN IN ALL OF US
No matter where we live—landlocked or lakeside, temperate or tropical— the ocean’s tides touch everything and everyone, connecting us as a global community whose future depends on the sea’s wellbeing.

Facts and what we can do ourselves to make it better:

50% of earth’s oxygen comes from the ocean
Protect the organisms that produce it by supporting the planting of mangroves and seagrass.

The sea has become 30% more acidic in the past 200 years due to carbon emissions.
Take fewer car trips and save one pound of carbon for every mile not driven.

80% of marine pollution originates inland.
Get involved in your neighborhood clean-up programs – local acts have a global impact.

LA MER’S IMPACT & COMMITMENT
The sea is the source of so many wonders: oxygen that sustains us, food that nourishes us, even the kelp that fuels our formulas. In return for these gifts, LA MER promises protection—honored through over 15 years of support for ocean conservation efforts around the world. And they’re just getting started.

2017 LA MER launches the LA MER BLUE HEART OCEANS FUND as a way to make charitable contributions that support ocean preservation efforts.

Chimney of the new vent field where hydrothermal activity is visible.

2018 Support for the Oceano Azul Foundation leads to the discovery of the LUSO Hydrothermal Field in the Azores, one of the most unique ecosystems on Earth, a unique zone of biological, geological and chemical importance that is now declared a Marine Protected Area.

Mangroves are rare, spectacular and prolific ecosystems on the boundary between land and sea.

2019 With LA MER’s assistance, The Nature Conservancy plants 400.000 mangroves in the Caribbean.

2020 EarthEcho‘s 30×30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030.

PLUS, BY THE END OF 2025
Over 75% of the LA MER packaging will be recycled, recyclable. reusable, refillable or recoverable.

In LA MER’s latest, limited-edition commemorative decorative jar, this luxuriously rich cream deeply soothes and moisturizes to help heal dryness and leave skin looking naturally vibrant. Miracle Broth™the legendary soothing elixir that flows through all of LA MER—infuses skin with sea-sourced renewing energies. This year’s collectible design takes inspiration from bioluminescent corals, a glowing reminder of both the ocean’s magical power and the healing energy of Crème de la Mer.
Available now here for CHF 360.00 (60ml).

Your purchase of this commemorative Blue Heart Crème de la Mer does not impact La Mer’s charitable donations.

LoL, Sandra

Photos: Courtesy of the respective organizations,  © Sandra Bauknecht and © LA MER
DISCLOSURE: This post is sponsored.

La Mer World Oceans Day

June 8th marks World Oceans Day which is a global day of ocean celebration and collaboration for a better future. This year’s overall theme is «Our Oceans, Our Future», with the focus on encouraging solutions to plastic pollution and preventing marine litter for a healthier sea life.

Shades of blue: GG Marmont matelassé mini bag by Gucci and the limited edition Crème de la Mer Blue Heart.

iconTo commemorate World Oceans Day, La Mer has created as in previous years a special collector’s edition of its much coveted miracle cream «Crème de la Mer Blue Heart» which will be available from now for CHF 490.00 (100ml). The ultra-luxury skincare brand has long been a committed guardian in assisting with the protection of sea habitats. Inspired by its healing power and the natural regenerating properties of plants, the Crème de La Mer creator and aerospace physicist Dr. Max Huber looked to the sea to transform the look of his skin.

THE MISSION

The La Mer Blue Heart Oceans Fund launches with a focus on protecting ocean habitats by expanding Marine Protected Areas and empowering ongoing ocean conservation projects around the globe.

This year, La Mer is taking its mission a step further through a New York City-based art walk and auction in collaboration with ocean conservation organization Project 0 and the storied auction house Sotheby’s.

Here is a glimpse of the extraordinary sea-inspired sculptures on display in New York City through the end of June.

THE LA MER
WAVE WALK

Partnering with La Mer, Project 0 brought together some of the world’s most influential artists, designers and culture-makers to create their own wave-inspired, charitable works of art.

On display in New York City during the months around World Oceans Day, the artworks will be auctioned off with all net proceeds going to ocean protection efforts. The online auction will be live until June 23rd, 2017. Sotheby’s will auction off select wave sculptures in an exclusive, live charity event on June 21st in NYC.

YOU CAN SHOP LA MER ONLINE HERE.icon

LoL, Sandra

Photos: Courtesy of La Mer and © Sandra Bauknecht
#LaMerBlueHeart – #LaMerWaveWalk