In the end of October, designers and artists teamed up for installations at MOMA PS1 (not meaning Proenza Schoulers’s It-bag). The MOMA PS1, one of the oldest and largest non-profit contemporary art institutions in the US, devotes its energy and resources to displaying the most experimental art in the world. MOVE! was a two-day event merging the worlds of fashion and art.
Those famous collaborations included among others Kalup Linzy and Diane von Furstenberg; Rob Pruitt and Marc Jacobs; Brody Condon and the Rodarte sisters; Dan Colen and Proenza Schouler; David Blaine and Adam Kimmel; Jonah Bokaer and Narciso Rodriguez and last but not least Olaf Breuning and Cynthia Rowley.
The dream team came up with one of the most popular projects. They dressed volunteers in denim garments to be used as canvas. The model took her place in a makeshift wodden container and Breuning doused her with bright splashes of paint upon her head. The photos that were made subsequently became then a part of the exhibition.
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American fashion designer Cynthia Rowley is an admirer of contemporary art and an avid art collector. So it is no wonder that she teamed up with Swiss born wunderkind Olaf Breuning, one of the most singular multi-talented artists of today. His works include paintings, video-art, sculpture and photography. Previously, he had already collaborated with other fashion houses like Bernhard Wilhelm or Pleasure Principle.
Andrea and Gigi Kracht framing Olaf Breuning
Last weekend, Olaf Breuning, who is currently living in New York, came to Zurich for his solo-exhibition, on display in the beautiful garden of the Baur au Lac and implemented by the wife of the sixth-generation hotel owner, Gigi Kracht, in collaboration with Galerie Nicola von Senger.
Olaf Breuning with me
Gigi has been spot-on from the first moment she started Art in the Park by successfully shifting the hotel’s grounds into an art gallery and bringing lots of famous artists to the Swiss city. Her passion has paid off.
At the vernissage one week ago, four of Breuning’s specially for Art in the Park VI crafted sculptures were sold already.
I truly recommend a visit to the Baur au Lac. The exhibition will be open until the first week of February 2011. For those of you who cannot make it, please enjoy the photos.
LoL, Sandra
