Follow Jo Malone London to Lavenderland

Jo Malone London introduces a new limited-edition collection, offering a fresh perspective on an iconic ingredient which you already know I adore: English lavender.

Journey to an enchanted world of violet visions, where English lavender meanders in purple pathways across the countryside. Discover a trio of takes on this timeless note, each offering a different presentation of natural lavender. One strikingly aromatic, the second fresh with a cool woodiness, and the third cascading with soft florals. Fall out of the ordinary and into a new lavender story.

The collection includes three limited-edition Colognes, each available in 30ml decorative bottles:

Wisteria & Lavender
Cascading wisteria frames a characterful house, creating a nostalgic purple picture. This soft floral presentation of English lavender is entwined with sweet wisteria and powdery heliotrope. A picturesque trio, cocooned in clean and delicate white musk.
Silver Birch & Lavender
Morning light across a rambling garden, framed by silver birch trees.
The air fresh with a crisp coolness that cuts through the iconic scent of English lavender. Refreshed with a squeeze of grapefruit, grounded by a woody, charismatic base of silver birch and a compelling note of roasted oak.
Lavender & Coriander
Aromatic English lavender nestled in a thriving and fragrant herb garden, bolstered by the striking note of coriander. Earthy sage deepens the lavender’s timeless scent, while creamy tonka bean adds an unexpected touch of warmth and sensual balance.

«In perfumery, we mainly use French lavender. It is such a familiar, popular scent, so we wanted to explore it in ways that you might not be used to. We’ve taken natural English lavender and gone in three different directions with the other ingredients, to give it that Jo Malone London twist.» – Celine Roux, Global Head of Fragrance

Each of these distinctive Colognes adds something unique when paired with another scent from the brand’s refined palette. Jo Malone London recommends pairing:
Wisteria & Lavender with Peony & Blush Suede for a sensual floral combination. Blooming peonies add opulence to dainty lavender and wisteria, with a soft trail of musk.
Silver Birch & Lavender with Wild Bluebell for an aromatic floral combination. The dewy delicacy of bluebell is wrapped in herbaceous notes of English lavender, warmed with amberwood.
Lavender & Coriander with Lime Basil & Mandarin for a zesty and aromatic combination. Spicy coriander and a kick of basil add herbaceous edge to sparkling citrus notes.

Two limited-edition home products complete the new collection, both infused with the scent of Lavender & Musk.

Scent the road to dreams with Jo Malone London’s limited-edition Pillow Mist. Aromatic English lavender mingles with a cocooning note of musk to create a soft and sensual scent that helps the user relax and unwind for a good night’s sleep.
Create a tranquil atmosphere with a Diffuser in the same fragrance. The perfect scent to place on a bedside table or dresser to encourage a relaxing mood.

TO SHOP THE JO MALONE LONDON LAVENDERLAND COLLECTION, CLICK HERE PLEASE.
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Wisteria & Lavender 30ml Cologne – CHF 72.00
Silver Birch & Lavender 30ml Cologne – CHF 72.00
Lavender & Coriander 30ml Cologne – CHF 72.00
Lavender & Musk Pillow Mist 45ml – CHF 36.00
Lavender & Musk Diffuser 165ml – CHF 109.00

LoL, Sandra

Photos: © JoMaloneLondon #Lavenderland
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Acqua di Parma Home Collection

Finally, I am allowed to share with you the official photos of ACQUA DI PARMA‘s new home collection that were photographed at the iconic Belmond Hotel Splendido Mare in Portofino by Guido Taroni in his sister Virginia Taroni.

When I met with Laura Burdese, I asked her about the biggest challenge the luxury industry is facing at the moment. She replied: «Personally speaking, it is to build up a global brand into a world that is splitted in two. We have the Western and the rising huge Asian world. To bring these two universes together is sometimes hard. Masculinity for example is different in Asia than in Eurpoe. What seems probably feminine to us, is very masculine for Asian people. Sometimes you are tempted to do certain things just for one place and you can get lost intranslatuion in the middle. Therefore, the biggest challenge for me is to build up a global brand with the same values, and the same assets, that can be read in the same way through different cultures.»

Launching the new home collection is surely a great step forward into building up one global brand. The home is the place that brings people together around the world. Everyone dreams of creating a space of relaxation, comfort and pleasure. It is the most intimate and personal space. The place that reflects your choices and tastes more than any other. Objects, colours, books, music.

All these things create an atmosphere that defines you, creating a space where you can entertain friends and make them feel at home. A certain ‘savoir-vivre’ that is palpable in the air. Light, subtle tones released into the air by an elegant candle or a simply designed room diffuser, bring the brightest Italian style to every room. The new Acqua di Parma Home Collection lends the final touch to a genuine home.

The brand that is the symbol of Italian lifestyle has produced ten new fragrances for candles and room diffusers. A range of sensory impressions, not just for your personal pleasure but also for the well thought out art of welcoming guests, or for an elegant, carefullychosen gift. Five different fragrances capture the typical moments of Italian living: Luce di Colonia, Buongiorno, La Casa sul Lago, Caffè in Piazza and Oh, L‘amore.

And for those who want to recreate the breath of the unforgettable Italian Mediterranean in their own home, five fragrances inspired by the Blu Mediterraneo line: Arancia di Capri, Fico di Amalfi, Bergamotto di Calabria, Chinotto di Liguria and Mirto di Panarea. Essences that contain ingredients symbolising the magnificent natural landscapes of the Italian Mediterranean.

My personal favorite: Oh, L’amore.

Home Collection from Acqua di Parma lights up your living spaces with a touch of sophisticated Italian style and the sheer pleasure that comes from feeling perfectly at home. The new scented candles and diffusers combine sensuality and design, and further enrich the world of creations conceived for the home, ranging from the Cube to the refined Murano Glass Candles, Powder Soap and Scented Paper drawer liners. All for a sense of light, natural elegance, to experience along with the brand name which has come to symbolise Italian lifestyle.

LoL, Sandra

Scented paper drawer liners are so awesome for your closet.

Photos: Courtesy of Acqua di Parma #HomeCollection