My Photo Shoot for Dior Addict Gloss in Paris

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When I presented you the first photos of the Dior Iconic event in February, I wasn’t allowed to show you all. But it is time to reveal the missing pictures. The new DIORSHOW ICONIC OVERCURL mascara is gorgeous and this month, DIOR is adding some fabulous lip glosses and nail polishes to their line. I felt so honoured to be photographed for this new launch as well.

The official photos by Dior are in the collage above. Moreover, you can enjoy some behind the scenes photos below.

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As Christian Dior said: “Colour is indispensable for beauty. Lipstick is a fashion accessory”.

Let me introduce you to the indispensable beauty manifesto. DIOR ADDICT GLOSS is the new magic touch for shine and fashion. A creative, addictive accessory for experimenting with this season’s trends.

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Ultimate shine, playing with effects, turning heads: all eyes are on DIOR ADDICT GLOSS. And needless to say, the spot is on nails as well with the matching DIOR VERNIS. Have fun experimenting and mix and match your new sparkling must-haves!
Here are all the details:

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DIOR ADDICT GLOSS
With the help of its magic formula, it provides lips with incredible shine and complete comfort. Its secret: the Mirror Shine Complex, an unrivalled procedure perfected by the Dior Research team. Each color has its own fashion effect, making it beautiful and unique, addictive, and as sexy as a pair of stilettos. Available in 24 different shades for CHF 45.00 each.

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The stars of the shoot: “SHIMMER” SHADES
A fun, sensual collection for lips that do as they please, both night and day. Meticulously dosed glitter is carefully chosen to match the gloss, for a spectacular shimmering effect. Stylish, tailored shine for your lips and inspired by that, the magic goes right down to your fingertips.
DIOR VERNIS gets also some “shimmer” with 4, new, star shades:

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Diablotine, Spring Ball, Princess and Délice.
DIOR ADDICT GLOSS – CHF 45.00 each
DIOR VERNIS – CHF 37.00 each

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To finish off your manicure, try the new DIOR GEL COAT.
This visionary topcoat produces the perfect, ultra-shine finish of a professional style, gel-effect manicure. Smooth and elegantly curved, nails are lacquered with exceptional, long wear shine that dramatizes their glittering sparkle.
DIOR GEL COATOne Shot – CHF 37.00

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What a gorgeous idea, for the shoot, I got a special Dior Cannage manicure.

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Thank you to the whole Dior team for letting me be part of this amazing event!

LoL, Sandra

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Photos: Courtesy of Dior and © Sandra Bauknecht

The Best New Mascaras on the Market

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The beginning of 2013 marks the launches of many new mascaras. As you know, I went to Paris for the new DIORSHOW ICONIC CURL which I absolutely love. Mascaras are such an individual product. Therefore it is hard to recommend one as everybody applies it differently and a formula or brush that works best for me might not be applicable for you. So here is my IT-LIST (from left to right) with comments. I am sure, you will find one that suits your lashes best.

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BEST CURL
DIORSHOW ICONIC OVERCURL by Dior

Dramatic volume and curl in a stroke. The new brush adapts perfectly to your lash line. One of my favorites. (For more information on the product and the photo shoot for it, please click here).
In stores now. CHF 48.00

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BEST TEXTURE
SURREALIST EVERFRESH by Helena Rubinstein

A true mascara revolution with 4 exclusive patents pending. Its innovation? Due to its ideally-gliding texture and brush, it is the first mascara ever on the market that doesn’t try out, feeling like a brand new mascara every day. 
Available in Switzerland from March 2013. CHF 53.00

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BEST WATERPROOF FORMULA
SUMPTUOUS EXTREME WATERPROOF by Estée Lauder

This lash multiplying volume mascara offers deep, rich color. Its smooth, non-clumping formula leaves lashes feel soft and light, which is unusual for a waterproof product. With a good eye makeup remover, the removal is not a problem and no scrubbing is neccessary. I am not a fan of waterproof mascaras, but I could warm towards this one.
Available in Switzerland from April 2013. CHF 45.00

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BEST FORTIFYING APPLICATION
SO INTENSE by Sisley

Another one of my absolute favorites. The very thin brush might take you some time to get used to it. But once you can handle it, you will thank me forever. This mascara instantly thickens, coats and separates lashes in just one stroke. Its fortifying formula, enriched with a vitamin-packed peptide, helps you to achieve fuller, longer, more beautiful lashes from day to day. Amazing product! (To see me wearing it, please click here).
In stores now. CHF 57.00

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BEST VOLUME
LE VOLUME DE CHANEL by Chanel

The application of Chanel’s newest volumizing mascara is amazingly simple due to its unique, patented “Snowflakes” brush that coats lashes from root to tip in an instant. Your lashes are longer, plumper, thicker and more intense. The result is undeniable: eyes are defined and look bigger with a wide-open effect.
In stores now. CHF 47.00

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BEST SCENT
CILS D’ENFER by Guerlain

As its names applies, this mascara is bombastic, creating maximum volume, curl and hold. The formula is nice, lightweight and doesn’t smudge or flake. Its application is a true pleasure due to its beautiful rosy scent.
In stores now. CHF 44.00

I hope that I could help you find your new favourite mascara to achieve an unforgettable look.

LoL, Sandra

Photos: Courtesy of the Brands, © Sandra Bauknecht

Dior Iconic Event – The First Photos

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The reason for my recent trip to Paris with Dior was the launch of the French house’s newest mascara and mono eyeshadow palettes. I am not allowed to show you all the photos yet as some more exciting things will be coming up. But here are some pics that give you an idea how amazing my shoot for the new Dior Iconic campaign was and of course all details concerning the new eye makeup beauty musts that are in stores now.

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The star of the event: DIORSHOW ICONIC OVERCURL
Spectacular volume and curl professional mascara

Born from the meeting between a high-performance “wave-curved” brush and a “K-Polymers” formula that holds a volume-boosting, shape-defining memory, Diorshow Iconic Overcurl lavishly thickens the lashes in an instant, creating a curl that is naturally more eye-catching from one day to the next. The brush is easy to handle, you can really catch even the tiniest lashes in one stroke. The formula is perfect thanks to a trio of oils and waxes that come with some pretty powerful volumising effects. The mascara rinses away easily with lukewarm water or with a makeup remover.

CHF 48.oo
Available in Over Black/ Over Brown and Over Blue

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DIORSHOW ART PEN
Long-lasting felt-tip eyeliner

With a calligraphic felt-tip applicator and a deep black gel-like formula (that can be rinsed with warm water), you will be able to create the perfect intense and precise line. I am sure that you will love its professional glide and exceptional hold.

CHF 49.00

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DIORSHOW MONO
Wet & dry backstage eyeshadows

Colour is a question of fashion. On fabrics or eyes, it flies in the face of conventions, picks up new moods and dares to be transformed in a variety of combinations. Irresistible with their embossed “logomania” motif, the mono shades set the tone for a resolutely on-fashion gaze, running the full gamut of bold, fun or sophisticated creation.

These highly desirable colours come in two finishes:
– a very light daywear halo, applied with a dry sponge-tip;
– a vibrant, intense, flat colour with spellbinding reflections, when used with a slightly damp sponge-tip.

CHF 47.00

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Et voilà, for your eyes only…
The official Dior Iconic photo of my eyes in which I am wearing DIORSHOW ICONIC OVERCURL mascara in Over Black, DIORSHOW MONO eyeshadows in 386 Blue Denim (base) and 453 Spencer (crease & blend). My eyebrows were kept as natural as possible.

Hope that you will like it!

LoL, Sandra

Photos: Courtesy of Dior and © Sandra Bauknecht