Washing has never been more stylish! Finally after touring around the globe, the HERMÈS Laundromat pop-up store is coming to Jelmoli Zurich from October 25 till November 4, 2017.
What is the Hermèsmatic exactly? In celebration of the French brand’s silk squares 80th anniversary, it will offer complimentary dip-dye services on the famous scarves. Giving an artistic upgrade to the traditional laundromat with orange laundry baskets and Hermès logos plastered all over the walls, the shop also features washing machines in the House’s signature shade that perform the transformation.
Shoppers can bring their own Hermès scarves for a fresh dip-dye makeover. There are three different color options, fuchsia, emerald green, or denim blue, available. After the washing machine, it will be put in a dryer and will come out super soft again. Ironing and folding will complete your transformation. After 48 hours your foulard is ready for collection. All for free!
What a great way to have a new scarf…
LoL, Sandra
Photos: Courtesy of Hermès – © Alain Benoît and © Martial Schmeltz
Let’s have a look at Miu Miu‘s S/S 2013 ad campaign that is formed of a series of mise-en-scenes and still lives, in a mysterious domestic setting. The muted tones and painterly light of the theatrical setting highlight the vibrant vitality of the cast.
Photographed by Inez Van Lamsweerde and Vinoodh Matadin in New York, the campaign follows Miu Miu’s tradition of subverting traditional advertising imagery, this season offering a fresh view of contemporary femininity, rich with nuance and authenticity. High and low materials meet in rooms that have no sense of time or place, bleached wooden paneling and ruby red satin mirroring the duality of materials in the collection.
The cast itself embodies the many facets of a woman’s personality, femme fatales and innocent ingénues, playful belles and nostalgic beauties. This diverse constellation of women share their own private language, in an intimate series of poetic interactions. Nonchalant groupings and abstract close ups reflect both a harmonious closeness and their distinct individuality. Looking in through doors and windows that seem to lead to another world, we encounter a new kind of elegance in this seductive celebration of contemporary femininity.
Rich chocolate Shibori dip-dye mink jacket
One thing all these women have in common? Their desire to own one of Miu Miu’s unbelievable fur pieces! For the post of the S/S 2013 show, click here please.
LoL, Sandra
Travertine Shibori dip-dye mink jacket
Caramel and raspberry handmade Shibori dip-dyed fur stole
Soft grey and black handmade Shibori dip-dyed fur stole
Photos: Courtesy of Miu Miu
