Prada Marks Anniversary of Timecapsule NFT

Prada announces the twelfth installment of its Timecapsule NFT Collection. Featuring a yellow and grey design in the style of a tank-top, the drop on May 4th continues Prada’s expansion into the Web3 community.


This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors. Over the last year, the Prada Crypted community were offered opportunities to attend exclusive experiences, such as trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode. Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.

For drop #41 of the Timecapsule collection, Prada crafted a tank top in grey and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023. This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting fromMay 4th, 2023 at 3pm CET.
To be eligible, you must:
● Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
● Be part of the Prada Crypted discord
● Be verified as a holder and have the green tick to prove verification in the Prada
Crypted Discord

LoL, Sandra

Photos: ©Prada
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Prada Drops Tenth Timecapsule NFT

Prada announces the tenth installment of their Timecapsule NFT Collection. The drop on March 2nd, which is the final release in a three-part series of shirts, features special prints by Italian photographer Enzo Ragazzini from his archives of the 1960s’ and 1970s’.

Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI, 1969, the March shirt will feature a design made in 1969 for the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the «rotating drum» for horizontal ones). This work was then digitized in 2017.

The shirt is in popeline, featuring the Prada enameled triangle logo with «MARCH» transferred on the back of the shirt. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

Prada is continuing to expand their Web3 community to those who purchased a Prada Timecapsule prior to the NFT initiative, launched back in June 2022. First launched in December 2019 and now marking its 39th iteration, Timecapsule collection holders can claim their own Timecapsule NFT, in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting from March 2nd, 2023 at 3pm CET.

LoL, Sandra

Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Prada Drops Ninth Timecapsule NFT

Prada announces the ninth installment of their Timecapsule NFT Collection. The drop on February 2nd continues to expand Prada’s reach to the Web3 community, allowing for unique experiences for NFT holders.

The latest NFT drop is #38 in the Timecapsule collection. This is the second, in a three-part series of shirts featuring special prints by Italian photographer Enzo Ragazzini from his archive from the 70s’.

Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1975, the February shirt will feature a design made in 1975 from Enzo Ragazzini with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the «rotating drum» for horizontal patterns). This work was then digitized in 2017.

The shirt is in popeline, featuring the Prada enameled triangle logo with «FEBRUARY» transferred on the back of the shirt. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

As an extension to this month’s announcement, Prada is extending their Web3 community to those who have purchased a Prada Timecapsule before the NFT initiative launched back in June 2022. First launched in December 2019, these Timecapsule collection holders can now claim their own Timecapsule NFT, in sync with their existing physical product. More details will be shared on the Prada Crypted Community on Discord.

Prada continues to give behind-the-scenes opportunities as they offer «Prada Crypted» Discord community members access to unique events and experiences. For last month’s drop, one Prada Timecapsule NFT Holder and guest were hosted in Milan for a Prada exclusive experience which included an invitation to the Prada Menswear Fall/Winter 2023 fashion show. Once again, Prada is offering one NFT holder the chance to enjoy an unparalleled experience for its upcoming Prada Womenswear F/W 2023 fashion show on February 23rd.

LoL, Sandra

Photos: ©Prada
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Prada Drops Eighth Timecapsule NFT

Prada announces the eighth installment of their Timecapsule NFT Collection. The drop on January 5th follows a successful 2022 campaign where Prada embraced the Web3 community and opened their reach to new audiences, allowing for unique experiences for NFT holders.

The latest NFT drop is #37 in the Timecapsule collection. Kicking off the new year, the first three months will present a series of shirts featuring special prints by Italian photographer Enzo Ragazzini from his archive from the late 60s’ and early 70s’.

Titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, the January shirt will feature a design made in 1969 on the occasion of the Enzo Ragazzini exhibition at the Institute of Contemporary Arts in London (ICA) with the optical interference technique, using mechanical devices of his own invention (the «rotating plane» for the circular patterns and the “rotating drum” for horizontal patterns). This work was then digitized in 2017.

The poplin shirt’s front pocket features the Prada enameled triangle logo and a transfer on the back with the word «JANUARY». Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

As with their S/S 2023 fashion show, one Prada Timecapsule NFT Holder and a guest will be offered the opportunity to be hosted in Milan for a Prada exclusive experience including an invitation to the Prada Menswear F/W 2023 fashion show on January 15. More details will be shared on the Prada Crypted Community on Discord.

LoL, Sandra

Photos: ©Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Prada Drops Second Timecapsule NFT

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise. 

10KTF Gucci Grail

A crystal ball heralds its arrival. Mysterious and fascinating, the magical globe is the gift the digital avatar of Alessandro Michele, Gucci’s Creative Director, offers Wagmi-san, world renowned digital artisan who has invited the designer – already on a journey towards new paradigms and forms of creativity – to his virtual shop in New Tokyo.

We cannot resist using the lexicon of fairy tales to describe ‘10KTF Gucci Grail’, the new initiative happening in Vault’s experimental space. In collaboration with digital accessory shop 10KTF, Gucci has created ad hoc digital outfits designed by Alessandro Michele and created by Wagmi-san to dress PFPs from eleven selected NFT collections including Bored Ape, World of Women, Cool Cats and many others. The «PFP» acronym stands for ‘Picture For Proof’, a NFT version of a profile photo, used by collectors both as their portrait and as extreme expressions of artistic and technological talent. The encounter between Wagmi-san and Alessandro Michele generates two custom Gucci looks, available in different colors, inspired respectively by the Aria and Love Parade collections, for those who aspire to express their individuality through fashion in the parallel digital worlds.

The House is already present in the realm of NFTs, the ‘Non-Fungible Tokens‘ that have transformed our experience of art, sublimating it into immaterial digital works. Acquiring personalised virtual garments also involves several steps, not unlike the actual process of securing a designer creation (which requires several fittings).

Over the past few days, the crystal ball has been accessible to three groups of people – those who already own a PFP; those who are members of the Gucci Vault community on the Discord server, and those who already ‘inhabit’ New Tokyo, where artisan Wagmi-san lives. Those who redeemed their crystal ball were able to choose between the different Gucci looks artfully tailored by Wagmi-san and receive their customized digital avatar.

With only a limited number of users involved, this project has the feel of a unique work: «10KTF Gucci Grail» not only highlights the individuality of each person, but it also unveils the huge, spectacular potential of virtual realities, enabling us to design a digital identity in an alternative world. To be dressed for the metaverse is to have another self that Vault allows us to generate through the codes of Gucci.

About 10KTF

Founded in September 2021, 10KTF is the leading shop known for producing bespoke digital accessories in the Metaverse. Located in New Tokyo, the shop is owned and operated by Wagmi-san, a renowned artisan who creates 1:1 digital collectibles for select parent NFT projects. 10KTF is a product of WENEW.

Follow @10ktfshop on Twitter for all of the latest happenings, or visit 10ktf.com to catch up on the full story.

LoL, Sandra

Photos: ©  Gucci / © 10KTF
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.