“We feel it’s inevitable and crucial to create contemporary clothing.” – Demna Gvasalia.
The Creative Director of Paris design collective Vetements and Maison Margiela alumni elevates deceptively simple pieces with meticulous construction, considered fabrics and playful proportions. Leading the fashion tribe, he set a new tone for denim with its no-hem-hemline: think cut-off, let-down, frayed and raw. With its coolness, it’s completely street style approved and worth the investment.
Reworked high-rise slim-leg jeans by Vetements
And now, aside from Vetements, it’s gone mass: J Brand, Mother, Frame and many others (see below), are going for the uneven, distressed hem.
If you don’t feel like maxing out your budget on a pair of denim jeans, I suggest taking your scissors to create your own frayed style. For all others have fun shopping!
LoL, Sandra
Distressed mid-rise straight-leg jeans by Steve J & Yoni P
Insider cropped high-rise slim-leg jeans by Mother
Distressed mid-rise slim-leg jeans by Facetasm
Carolina high-rise skinny jeans by J Brand
Le Crop Mini frayed mid-rise bootcut jeans by Frame
Photos: Courtesy of the Brands and via Tommy Ton
