As part of Milan Design Week, Off-White™ is releasing a limited-edition rug, which also takes center stage at the brand’s Via Verri flagship with an immersive floor-to-ceiling installation and a takeover of its windows.
Spanning 170×240 centimeters, the rug is available in only 40 pieces and is coming with a numbered label. The design is marked by a floral pattern in a deep blue shade and bold lettering in popping yellow reading «Don’t walk here.» Crafted in Germany with a double-layer felt lining, the rug is to retail at €1,250 euros exclusively at Off-White™ Milano Verri store, beginning April 15, 2024. The brand will also host live DJ sets in-store on April 17 and 18, extending opening hours to 9pm in honor of the occasion.
LoL, Sandra
Photos: PR © Off-White™
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