At the Launch Party of Modern Muse in NYC

Modern Muse Party New York

Estée Lauder unveiled Modern Muse, the new fragrance inspired by the intriguing duality of today’s woman, with a spectacular muse-themed party held at the Solomon R. Guggenheim Museum during New York Fashion Week.

Modern Muse Carpet

The glamorous event was attended by fashion, art, design, media, and film industry luminaries and their muses and I felt very honored to have been invited.

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The highlight of the evening was a performance by The Dolls: Mia Moretti and Margot, who curated an unforgettable musical experience, in celebration of all modern muses, with live vocals by Margot and the debut of their new single “Southern Swing (Ft. The Original Pinettes).”

Modern Muse on display

Enjoy my photos from this amazing night and see all the celebs which were there!

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The face of the campaign:

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Gorgeous Arizona Muse (Click here to read the interview I did with her).

Olivier Theyskens - Anouck Lepere

Designer Olivier Theyskens and his muse Anouck Lepère.

Hilary and Joan

Estée Lauder’s spokeswomen: Hilary Rhoda and Joan Smalls.

Carolyn Murphy - modern Muse Party

Carolyn Murphy

Tom Pecheux- Carine Roitfeld - Mary-Kate Olsen

Tom Pecheux, Creative Makeup Director for Estée Lauder, with Carine Roitfeld and the Olsen Twins.

Sandra Bauknecht - Drew barrymore NYC

Actress Drew Barrymore

Sandra Bauknecht and Linda Evangelista NY

Linda Evangelista

Sandra Bauknecht - Joan Smalls NYC

Joan Smalls with me

Sandra Bauknecht with the Olsen Twins

Talking to Mary-Kate and Ashley Olsen whom I just saw again in London for an event with net-à-portericon. The post will be coming up shortly. So please stay tuned!

LoL, Sandra

Photos: © Sandra Bauknecht

Tommy Hilfiger Sixth Charity Bag

Tommy Hilfiger Charity Bag

For the sixth consecutive year, US label Tommy Hilfiger will launch a limited edition handbag in support of Breast Health International, a leading non-profit foundation that advances breast cancer research and treatment. The American designer has great support from two famous ladies.

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The 2012 BHI campaign features acclaimed Anglo-French actress and singer Charlotte Gainsbourg, photographed by celebrated Hollywood actress, screenwriter and producer Drew Barrymore.

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“I am very proud to be partnering with Breast Health International for a sixth year,” said Tommy Hilfiger. “The annual limited-edition collaboration is a great way for us to engage consumers in raising awareness and funds for this important initiative. We are excited and honored to welcome Charlotte Gainsbourg and Drew Barrymore in support of this year’s campaign.”

Tommy Hilfiger Bag Still

This year’s limited-edition handbag is a navy leather tote with white accents and red handles, inspired by the Tommy Hilfiger brand‟s classic American cool heritage. Additional features include a central divider pocket, mobile phone pocket, and rose gold tone magnetic closures.

The handbag will debut exclusively on tommy.com today on September 27, 2012, and be available in select Tommy Hilfiger stores in Europe, the United States, Canada and the Asia-Pacific region starting October 1, 2012  for €299.
(€100 of each sale will go directly to the Fund for Living, a global BHI initiative that provides assistance to women with breast cancer and their families by covering costs or addressing unique problems associated with their care that may not be covered by traditional health insurance programs.)

Last year’s celebrity ambassador for the Tommy Hilfiger/BHI handbag was Oscar-winning actress Renée Zellweger. For the previous post, please click here.

Stay tuned for a post in which I am wearing this fab bag. Thumbs up for shopping for a good cause! Get yours online today!

LoL, Sandra

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Tommy Hilfiger 5Photos: Courtesy of Tommy Hilfiger

Marni at H&M Launch Party in Los Angeles

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Last week when I was in Paris for the Dior shoot, another amazing event took place in my favourite city Los Angeles. Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M.

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Held in a beautiful Hollywood residence, the evening was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor.

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The setting, the 1926 Sowden House in Los Feliz, designed by Lloyd Wright, couldn’t have been more magical. The Mayan architecture, tropical palm trees, kilim rugs and cushions were the perfect backdrop for Marni’s signature, playful and tribal aesthetic. The guests were eager to see the collection, which was beautifully displayed in the house’s walk-in closet.

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Sofia Coppola, who shot a campaign film for the collection in Marrakech, Morocco, was also at the event, wearing a gold brocade top from Marni at H&M. Many guests at the party were dressed in Marni at H&M included Jessica Chastain and Drew Barrymore. It is a great way to see the collection on real people. For the detailed post on the looks, please click here.

drew barrymoreDrew Barrymore

jessica chastainJessica Chastain

Freida Pinto in Marni at HM by Neil Rasmus_BFAFreida Pinto

felicity jonesFelicity Jones

C Castiglioni, R Jones, S Coppola by Neil Rasmus_BFAConsuelo Castiglioni, R Jones and Sofia Coppola

Mel Gibson and Consuelo Castiglioni by Neil Rasmus_BFAMel Gibson and Consuelo Castiglioni

“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.”

– Consuelo Castiglioni

DSC_1145Another highlight of the night: Bryan Ferry‘s performance. Remember his show in January at the IWC Top Gun gala event?!

LoL, Sandra

Photos: Courtesy of H&M

Meet Thakoon Panichgul

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This week, I flew to London to meet very talented designer Thakoon Panichgul. He was in town for a very intimate trunk show and presented his amazing F/W 2011 collection in the Net-à-porter offices to his very loyal long-standing English customers.

The Thai-born, Omaha-raised designer who is based today in New York has been an early forerunner of mismatched prints. For him, it is all about the silhouette, about a certain nonchalance, a modern and sporty way to interpret couture. He has a talent for intricate detail and loves to play with construction.

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I had a really nice conversation with him. Thakoon is such a lovely guy. He told me that his passion for fashion started at a very early age because his mom and grandma were both seamstresses. He started his career first in production, then merchandising for J.Crew. Later on, he spent four years as a writer and editor for Harper’s Bazaar and took courses at Parsons School of Design. He also earned a business degree at Boston University. I would call this a very profound foundation to start a successful company which he did in September 2004. He has quickly become a shooting star to emerge from the New York fashion scene.

Chic Style Thakoon

His fan base is huge. Hollywood celebrities like Jessica Biel or Drew Barrymore and  fashion A-listers like Sienna Miller belong to it. His probably biggest supporter is Michelle Obama. America’s First Lady is often seen in Thakoon’s designs.

Michelle Obama loves Thakoon

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Nat&ThaThakoon thanked Natalie Massanet for giving him a voice. He explained: „First I did five pieces and thought it was a collection. Net-à-porter bought all of them and has been so supportive since then.“

Natalie Massanet answered: „We are all about great products!“
The founder of the well-known online platform Net-à-porter was like me crazy for the gorgeous sleeveless blazer in yellow and black.

Thakoon’s collection for F/W 2011 reminded me of Marie Antoinette as an African tribal warrior.
The designer kept the juxtapositions going in all ways. A long-in-back ball skirt worn with a checked puffy coat was among my favourite looks. See below some of the best looks. The pieces were a little big on me as they were the sample sizes.

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00040m Thakoonmantel


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00120mThakoonGilet

 

 

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I am so in love with Thakoon’s shoe collection for F/W 2011. All the pieces will be available at net-à-porter.com. If you don’t want to wait to own a piece, have a look at those gorgeous pieces from his S/S 2011 collection that are in stores now.

By the way, the party went on at Soho House Basement deep in the heart of Chinatown and London’s It-girls partied with Thakoon all night long.

Thakoon wish list

Please click here iconto shop Thakoon’s beautiful collection.

LoL, Sandra

Photos: © Sandra Bauknecht

Wardrobe Astrology

Wardrobe_Astrology

On the last day of the year, I would like to give you a reading on what you’ll be wearing in 2011. Each zodiac sign has a style all it’s own. Here’s your wardrobe astrology, not just what to wear, but how to wear it. Don’t get dressed without it. And enjoy your birth flower and stones, they tell a lot about you, too.
Sometimes people choose a fashion style that represents more their rising sing (ascendant). Enjoy finding out what describes you best.

Acquarius

AQUARIUS (Jan 21 – Feb 18) – They are the first to find it, wear it and probably create it, too. Their own sense of style is indespensable for them. Aquarius are trendsetters, they mix and match everything and break all fashion rules.
With their urge to be different, they don’t mind to be called quirky and unusual, they even enjoy those comments. Aquarius are the most free-spirited, individualistic zodiac of all, always ahead of the fashion pack.

Birth flower February: Violet (faith, wisdom and hope)
Birth stone February:  Amethyst

Famous Aquarius: Jennifer Aniston (Feb 11, 1969)

Pisces

PISCES (Feb 19 – Mar 20) – Many fish absolutely adore shoes and tend to have a full closet of them. They are the daydreamers of the zodiacs and love romantic fashions, especially dresses in chiffon and shimmering materials, mostly in aquamarine shades.
Moreover, fish adore jewelry and often wear much at one time, adorning themselves with gold, silver and precious gemstones. Eclectic would be the best word to describe them.

Birth flower March: Daffodil (rebirth, unrequited love and vanity)
Birth stone March: Aquamarine

Famous Pisces: Drew Barrymore (Feb 22, 1975)

Aries

ARIES (March 21 – Apr 19) – Aries is an early adopter, who adds her own twist to what’s new. They are very independent and love colour, first and foremost red, and clean, dramatic lines. The part of the body that Aries rules is the „head“, many wear stylish hats, scarves and barettes.

Birth flower April: Daisy (innocence, purity and royal love)
Birth stone April: Diamond

Famous Aries: Elle MacPherson (March 29, 1963)

Taurus

TAURUS (Apr 20 – May 20) – Taurus love clothing that is comfortable and chic classics that don’t date or scream but do mix and match. Bulls seldom go for the latest fads. They like high quality items but want to get them on sale. Discount designer stores are their favourites. Being an earth sign, neutral tones and earth shades are the best for a Taurus.

Birth flower May:  Lily of the Valley (happiness, humility and sweetness)
Birth stone May: Emerald

Famous Taurus: Michelle Pfeiffer (April 29, 1958)

Gemini

GEMINI (May 21 – Jun 21) – Ruled by Mercury, Gemini – considered the smart and versatile planet – has a fashion editor’s eye. Anything goes here! Gemini’s dual personality favors all kinds of looks and styles. Their closets are brimming with outfits for every occassion.
They enjoy wearing a pair of jeans with a tank as much as they love to dress up. Gemini also have a weakness for purses.

Birth flower June: Rose (love, gratitude and appreciation)
Birth stone June: Pearl

Famous Gemini: Heidi Klum (June 1, 1963)

Cancer

CANCER (June 22 – July 22) – Cancer adores girly, ultrafemme shapes and soft, beautiful fabrics. They like anything vintage, pastel colours, especially white and shimmering tones.
In regard to their jewelry, they usually prefer silver, rubies and pearls. It is also considered the domestic sign.

Birth flower July: Larkspur (joyful, fickleness and lightness)
Birth stone July: Ruby

Famous Cancer: Jessica Simpson (July 10, 1980)

Leo

LEO (July 23 – Aug 23) – Leo, the Lion, loves luxurious things, they love designer labels and tend to have a closet full of expensive outfits or those that at least look rich. Leo’s style reflects her healty ego and major confidence. With her, nothing is halfhearted.
Glittery, sequined, rock pieces, animal prints and bold colours are staples in the Leo’s wardrobe. They love to stand out of the crowd and always look for drama.

Birth flower August: Poppy (remembrance and moral integrity)
Birth stone August: Peridot

Famous Leo: Madonna (Aug 16, 1958)

Virgo

VIRGO (Aug 24 – Sept 22) – Virgo always has a „put together“ look, neat and polished describes her best. She wants things to be productive, multifunctional; she appreciates tailoring, beautiful embellishments, and a solid investment.
Her love for conservative outfits is strong, she doesn’t like anything too flashy, too tight or fashion fads that go out of style quickly.

Birth flower September: Aster (daintiness, patience and magic)
Birth stone September: Sapphire

Famous Virgo: Claudia Schiffer (Aug 25, 1970)

Libra

LIBRA (Sept 23 – Oct 22) – Libra loves clothes! They are fashion-conscious, polished and well-groomed; being supersocial also makes her trendy and creative. It is the sign of balance and scales. She stands for real style. Since Libra is such a romantic sign, many women opt for lacy shirts and skirts, pretty florals and lots of jewelry.

Birth flower October: Calendula (grief, hopefulness and grace)
Birth stone October: Opal

Famous Libra: Bridgitte Bardot (Sept 28, 1934)

Scorpio

SCORPIO (Oct23 – Nov21) – Sensuous, sleek and authoritative, Scorpio keeps life simple with a few well-cut, smart „uniforms“. Scorpio has the reputation as the sex sign, many Scorpio tend not to wear underwear but those ones who do, report lacy bras and thongs as their favourites.
They like to leave „something to the imagination“ when they dress up but still opt for clothing that entices. Sexy high heels and thigh high boots are among their must-haves along with dark sunglasses that help them look so mysterious.

Birth flower November: Chrysanthemum (compassion, friendship and abundance)
Birth stone November: Topaz

Famous Scorpio: Julia Roberts (October 28, 1967)

Sagitarius

SAGITTARIUS (Nov22 – Dec21) – Fresh-faced and natural, Sagittarius prefers comfortable, relaxed, and unpretentious clothing that allows for ease and speed – she’s on the go!
Sag are freedom lovers. They love jeans and sweatshirts, everything casual with a stylish attitude works for them best.

Birth flower December: Narcissus (sweetness, self esteem and vanity)
Birth stone December: Turquoise

Famous Sagittarius: Katie Holmes (December 18, 1978)

Capricorn

CAPRICORN (Dec22 – Jan 20) – Capricorn’s look is well-bred, they always manage to look like they come from wealth – the old-money kind – even if they don’t.
Goats are serious about their wardrobe. They look for quality clothing and often designer labels. They enjoy attention getting outfits but not the flashy fashions. Rhinestones and glitz don’t work for them. Understated elegance is the Goat’s leitmotif.

Birth flower January: Carnation (love, beauty and fascination)
Birth stone January: Garnet

Famous Capricorn: Kate Moss (January 16, 1974)


I hope that you have enjoyed my little wardrobe astrology. By the way, I am aquarius and I think this is kind of evident in my fashion sense.

Wishing you a wonderful New Year’s Eve and a Happy 2011!

LoL, Sandra