Sandra‘s Closet

Since its launch in 1992, the Estée Lauder Companies’ Breast Cancer Campaign has united and inspired people globally to create a breast cancer-free world. Founded by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, the campaign is the American beauty conglomerate’s largest corporate social impact program. It has raised more than $89 million to support global research, education and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation® (BCRF).

«It really is something that can never be done by any one person; it has to be done by a group.» – Evelyn H. Lauder, Founder The Estée Lauder Companies’ Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)
In Memoriam 12 August 1936 – 13 November 2011

 Around the world, people are experiencing challenging times living amidst the coronavirus pandemic. This is true for all of those impacted by the disease, especially the breast cancer community, which now faces increased risk and vulnerability. But these days have also brought a renewed sense of unity, hope and inclusivity, as we all join together in the mission #TimeToEndBreastCancer.

#TimeToEndBreastCancer on Instagram

The 2020 Breast Cancer Campaign has launched a new social media call-to-action to rally supporters and raise funds for BCRF: Show your Pink Ribbon and share what it means to you. For every public, in-feed Instagram or Facebook post during the month of October featuring both hashtags #TimeToEndBreastCancer and #ELCdonates together, The Estée Lauder Companies will donate $25 to BCRF up to $100,000.

For all my Swiss readers who would like to support the 2020 Breast Cancer Campaign, pay a visit to the Charity Pop-Up Store at Zurich’s Main Station from October 8-10, 2020, where you can profit from 50% off several products from brands belonging to The Estée Lauder Companies, such as Clinique, La Mer, Estée Lauder, Bobbi Brown etc… All proceeds will be donated to «Look Good Feel Better». Throughout the whole month of October, you can also buy those Pink Ribbon limited edition products:

ESTÉE LAUDER Advanced Night Repair Synchronized Multi-Recovery Complex with Pink Ribbon Bracelet – CHF 149.00
ESTÉE LAUDER Pink Perfection Lip Kit – CHF 65.00
CLINIQUE Moisture Surge 72-hour Auto-Replenishing Hydrator – CHF 42.00 (50ml)
LA MER Crème de la Mer – CHF 100.00 (15ml)
(50% of the sale price of each product will be donated to «Look Good Feel Better»).

AVEDA Hand Relief ™ Moisturizing Crème with Cherry Almond Aroma – CHF 40.50 (150ml)
(The Estée Lauder Companies will donate CHF 5.00 for each sold product to «Look Good Feel Better»).

It’s more than a ribbon. It unites us.

LoL, Sandra

Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I received some of the products as samples.

October is breast cancer awareness month and this year marks Estée Lauder‘s 25th anniversary of the iconic Pink Ribbon collection, a special range of beauty products with 20 per cent of the profits donated to research. A movement that started with one woman, Evelyn H. Lauder in 1992, The Estée Lauder Companies’ Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.

Evelyn H. Lauder co-created the pink ribbon 25 years ago.

In the beginning, the brand started the campaign by handing out pink ribbons at its beauty counters around the world, and one year later, Lauder went on to establish the Breast Cancer Research Foundation (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to the study of the disease. A quarter of a century later, The Estée Lauder Companies’ beauty brands – among them La Mer, DKNY, Jo Malone London, Tom Ford Beauty just to name a few – continue to create a breast cancer-free world by raising funds.

Interesting to know is that a touch of blue in the design represents the less than 1% of men who are diagnosed with breast cancer. For more information on The Breast Cancer Campaign, visit bcacampaign.com.

For more information on the Pink Ribbon products, click here please.

By shopping one of the specially created products, you can support the campaign. Moreover for every post on Instagram or Twitter with the hashtags #PinkRibbon25 and #ELCdonates @bcacampaign until October 31, 2017, The Estée Lauder Companies will donate $25 to the Breast Cancer Research Foundation (BCRF) to fund a half-hour of breast cancer research. The goal is to finance 500 hours worth $25.000.

Time to end breast cancer!

LoL, Sandra

My Instagram post with my beloved Advanced Night Repair in pink by Estée Lauder.

Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht