Sandra‘s Closet

During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

Elettra Wiedemann, daughter of Isabella Rosselini,…

…Singer John Legend («All of me») and…

…Lisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

Lancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

Here comes the new super mascara by Lancôme: Hypnôse Doll Eyes.
The latest version of the iconic Hypnose mascara gives you long and voluminous doll eyelashes, a little like a ’60s Twiggy. It is the first mascara that is scented with a very feminine floral and hypoallergenic perfume which makes it a true pleasure applying it. The brush ensures perfect separation of all lashes, even the shorter ones, while adding length and volume. I am using the mascara at the moment and I am completely convinced of its quality.

Mascara Doll Eyes CHF 44

The new mascara is accompanied by four pastel coloured eyeshadow palettes, called Baby Glam, Baby Nu, Baby Romance and Baby Pop to finish off your ­’60s look to perfection.

Palettes CHF 75 each

The campaign that was shot by Mario Testino stars famous supermodels Daria Werbowy, Arlenis Sosa and Elettra Wiedemann.

My personal favourites: Hypnôse Doll Eyes, Palettes Baby Pop and Baby Nu

And that it is definitely worth investing in a beautiful look tells us this quote of the world’s most famous doe-eyed icon:
“The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It’s the caring that she lovingly gives, the passion that she shows & the beauty of a woman only grows with passing years.”

– Audrey Hepburn

To be launched in Switzerland in July, in other countries already available since a few days.

Enjoy your weekend!

LoL, Sandra