Flanker is perfume-speak for a new fragrance that launches on the tail of a successful scent. Sometimes, when a brand sees that a perfume is very successful, the company launches certain versions with a slight variation, as a cross-selling strategy, not only for their existing customers but also to attract new ones.
This fall, four new so-called flankers will be launched which I like even better than their original scent and that I don’t want you to miss.
Issey Miyake L’Eau d’Issey Rose & Rose
Celebrating the wildness of a rose, the new limited edition fragrance is a flanker to 1993′s L’Eau d’Issey. A fruity floral with raspberry, pink pepper, pear, osmanthus, a ‘double concentration’ of damascena and centifolia roses, cashmere, amber and patchouli.
Eau de Parfum Intense CHF 68.00 (25ml), CHF 113.00 (50ml) and CHF 142.00 (90ml).
Mon Guerlain Eau de Parfum Intense
This new version of Guerlain’s bestselling fragrance, launched in 2017, is a complete, multi-facetted ode to today’s femininity. this incomparably fresh oriental fragrance is made from a blend of the very finest ingredients, including Tahitian vanilla from Papua New Guinea, jasmine Sambac from India, sandalwood album from Australia and lavender from Provence.
Eau de Parfum Intense CHF 98.00 (30ml), CHF 136.00 (50ml) and CHF 189.00 (100ml).
Twilly d’Hermès Eau Poivrée
The peppery spirit of a daring fragrance, coloured with three new ingredients, vibrant pink peppercorn, tender rose and elegant patchouli. Spicy, floral, woody.
Eau de Parfum CHF 37.00 (15 ml), CHF 84.00 (30ml), CHF 126.00 (50ml) and CHF 171.00 (85ml).
Available exclusively in all Hermès boutiques.
Elie Saab Le Parfum Royal
This is my absolute favorite. A radiant ode to femininity, Elie Saab’s orange blossom and patchouli signature is reinvented as an ambery floral chypre. In the top notes, the fragrance glitters with mandarin essence, shedding its light on a radiant accord. The noble heart of the scent unveils two facets of the queen of flowers, Turkish rose absolute and Bulgarian rose, with precious Lebanese neroli, distilled from orange blossoms grown in the Couturier’s homeland. A regal trail of suede-smooth Indonesian patchouli essence and creamy Indian sandalwood essence blends with amber and vanilla into a majestic, long-lasting silage. Such a beautiful scent.
Eau de Parfum CHF 75.00 (30ml), CHF 113.00 (50ml) and CHF 151.00 (90ml).
LoL, Sandra
Photo: © Sandra Bauknecht, Stills: Courtesy of the Brands
