Let me introduce you to the first capsule collection from Totême, the brand that was established in 2014 by Swedish couple Elin Kling and Karl Lindman.
The style queen presents American sportswear mixed with an effortless European sensibility. The collection of 14 perfect staple pieces, inspired by her every day New York wardrobe, will see you from city life to your next resort getaway.
My favorite: Havana stretch-crepe dress by Totême
Stay cool and look chic in silky separates, easy-breezy tailoring and luxe lightweight knits.
SHOP THE WHOLE CAPSULE COLLECTION EXCLUSIVELY HERE AT NET-A-PORTER.
LoL, Sandra
Photos: Courtesy of Totême and Net-à-porter
Word was out since quite a while but here are now the official photos of the first collection designed by a fashion blogger for H&M! The Swedish brand is always very forward and after my days in Florence with all the other bloggers, I am actually not wondering that they are the first ones to make this kind of collaboration. I think it is the way to go for the future. Unfortunately, the items will only launch in Sweden on the 3rd of February in 10 selected stores and 10% of the sales will be donated to UNICEF.
Elin Kling, the blogger who designed nine fashion pieces and two accessories for her minimalistic collection with bohemian influences for H&M has since 2007 been running Scandinavia’s largest fashion blog, called Style by Kling. She has won several awards, both for the blog and for the web-TV-show, inspired by the blog. Today, Elin Kling is working as a fashion director at her own fashion magazine Styleby, founded by Sweden’s largest media-house Bonnier. From blogging to print media, interesting!
And to drop a little hint: Sandra’s Closet for H&M Switzerland would be lovely…
LoL, Sandra
