Emilio Pucci’s First Ad Campaign Ever

Emilio Pucci Advertising Campaign FW 2012-13 A

Italian luxury label Emilio Pucci launches its first ad campaign since the brand’s inception. The campaign was shot by fashion duo Mert Alas and Marcus Piggott and features model-actress Amber Valletta as muse.

The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence.

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Valletta, with her classic features, Italian roots and unobtrusive celebrity, was a natural choice for Pucci. An iconic face in fashion, she embodies the Pucci Woman, exuding a stylish self-assurance. Mert and Marcus capture the sultry, sophisticated, yet slightly subversive theme running through the F/W 2012 collection designed by Creative Director Peter Dundas.

The campaign will be launched in the September issue of select publications in the US, France and Italy and will pave the way for a more amplified reach in 2013.

To shop a great selection of Emilio Pucci’s fall 2012 collection, please click here.

LoL, Sandra

Emilio Pucci Advertising Campaign FW 2012-13 CPhotos: Courtesy of Emilio Pucci

Rain, Rain Go Away

Rain, Rain Gow Away

“Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.”

I came back from my amazing road trip through the US this week and left immediately to Munich for a day with Bobbi Brown. Stay tuned, I will tell you all about it very soon.

During the last 5 weeks, I went through 9 states – Illinois, Colorado, Wyoming, South Dakota, Utah, Nevada, California, Hawaii and Texas – and besides the horrible hail storm in South Dakota, I was blessed the whole time with beautiful sunny weather. So I was quite shocked when I got back to Switzerland where there was no sign of summer at all. Surprisingly, I found severe hail damage in my garden, my pool cover looked like shot with a pump gun. What a subtle irony! And when I experienced a mini tornado yesterday at Lake Zurich, I was inspired to this outfit.

Tornado ZurichMini Tornado in Zurich on July 21, 2012 (Photo via Tagesanzeiger)

Invest in some great fall key pieces. Bottle green is one of the hottest colours for the season. Peplum hems appeared on many runways and are one of the most flattering trends. A trench coat is a true classic piece that works for so many occasions and definitely belongs in your closet – with Burberry you cannot go wrong. Finally, add a piece of colourful statement jewelry.

Mid-length cotton-gabardine trench coat iconby Burberry Londonfine-knit wool peplum top, bottle-green De Manta leather tote, skull-print modal and cashmere-blend scarfskull-embellished umbrella, all by Alexander McQueenstretch-leather skinny pants by Yves Saint Laurentmulti-stone cuff iconby Emilio Pucci and ‘Original Tall’ Wellington boots by Hunter.

Nars Fall 2012 collection offers for your eyes and nails some icy shades with stormy names:

Nars Vent Glace

Vent Glacé (Glacial Wind) Duo Eyeshadow, CHF 59.-

Nars Storm Bird

Storm Bird Nail Polish (Limited Edition), CHF 32.-
Both available from August 2012.

Good news: The weather forecast says that the arrival of summer is close in Zurich. Let’s hope that the weather gods will be merciful.

LoL, Sandra

Photos: Courtesy of Nars

Shop and Save at Mytheresa

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The official sale at mytheresa.com has started and there are some fab pieces marked down up to 50%. I always recommend not to shop too season-oriented. For example, look out for some iconic prints like this long dress by Emilio Pucci to the left or shop an amazing gown for your next black tie gala such as this stunningblack and white silk one by Marchesa Notte to the right.

A pair of animal print pumps by Rupert Sanderson will last for many seasons to come.

To shop the sale, just click on the banner below! Have fun!

LoL, Sandra

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The Trophée Chopard 2012

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Thursday night, the Trophée Chopard in partnership with Variety Magazine at the Martinez Hotel took place. Each year at the Cannes Film Festival, Chopard rewards the talent of two young actors. And the Swiss jewelry and watch brand seems to have a good nose for their awardees. Many gifted performers, such as Marion Cotillard, Léa Seydoux, Jonathan Rhys-Meyers, Diane Kruger and Gael Garcia-Bernal, have received the Trophée Chopard before.

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The exceptional patron in the person of Sean Penn honoured this year’s rising stars, Shailene Woodley for her co-starring (and Golden Globe-nominated) role in The Descendants and Ezra Miller for his performance in We Need to Talk About Kevin, with a beautiful laudatory speech.

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Shailene looked radiant in her black silk devore velvet gown combined with the strappy ‘The Egrette’ sandals, both from Jason Wu‘s F/W 2012 runway collection

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Ezra Miller gave a very moving thank you speech.

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The awardees, Shailene Woodley and Ezra Miller, to the left with Sean Penn and Caroline Scheufele, Co-President and Artistic Director of Chopard, to the right.

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After the award presentation, we went upstairs to the Chopard Lounge where the amazing highly exclusive (by invitation only) after party for around 200 guests took place. The terrace was filled with celebrities and we danced until dawn.

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Caroline et moi

Caroline Scheufele in a peach-coloured long gown by Emilio Pucci and Chopard jewelry with me

Eva et Bérénice

Eva Herzigova in Alexander McQueen with Bérénice Béjo wearing a pretty polka-dot dress with a cinched waist and paired  with a pair of glittering Chopard pearl earrings, of course.

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Bérénice Béjo with me

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Lana Del Rey in an ivory single-breasted suit by Moschino.

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Very sweet Shailene Woodley with me.

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Awardee Ezra Miller with me

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Famous Spanish actress Paz Vega and face of L’Oréal Spain in a sequined dress from Giorgio Armani‘s S/S 2012 runway collection that reflected the light interestingly and Chopard jewelry with me.

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Chinese actress and singer Fan Bingbing with me. Her forest-green fully embellished gown with a plunging neckline by Elie Saab that gave all the attention to her sensational Chopard jewelry looked stunning on her.

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L.A.-based film producer, movie studio chairman and co-founder of Miramax Films Harvey Weinstein with me. He came without his wife Georgina Chapman, who is the founder of Marchesa.

Lanas Performance

Highlight of the night was Lana Del Rey‘s amazing performance. I love “Video Games”
The singer is amazingly sweet and charming to talk to.

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Lana’s necklace from Chopard’s Red Carpet Haute Joaillerie collection, is a one-of-kind piece that is original, unexpected with a tinge of humour. Composed of pink rubellites, diamonds and onyx, it has a maximum magnitude, brilliance and fire.

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Lana, Caroline, Marion and Ezra

Lana Del Rey, Caroline Scheufele, Marion Cotillard and Ezra Miller

Eva & P.D.

Eva Herzigova and Sean John Combs (P.Diddy)

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This was such an amazing night! I truly love my job! Stay tuned for a detailed post on my look coming up soon.

LoL, Sandra

Photos: © Sandra Bauknecht

Cannes Lookalikes

Cannes Lookalikes

Very funny, last Friday, Eva Herzigova wore the exact same Prada outfit to the ribbon-cutting ceremony for Chopard‘s new remodeled boutique at the Croisette in Cannes that I had worn one day before at the Hotel Martinez. Now, I know why she was staring at me in surprise…

For the previous post with all details on the look, please click here.

Caroline Scheufele (to the left), Co-President and Artistic Director of Chopard, looked beautiful in her printed silk-satin top and pastel pants, both by Emilio Pucci.

LoL, Sandra

Photo: Courtesy of Chopard and © Sandra Bauknecht

Trend Report S/S 2012: Paisley

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Paisley, the Indian heritage print of swirling curling shapes finds new style currency this S/S 2012 season.

Silky pyjama pieces present an alluring eveningwear option as seen at Stella McCartney.

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Paisley-print shirt by Stella McCartney

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Paisley-print silk pants iconby Stella McCartney

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Matthew Williamson retained a boho air to his paisley pieces with beautiful embellishments in vibrant colours while Haider Ackermann added coolness to the classic print.

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Embroidered feather-trimmed silk-organza dress iconby Matthew Williamson

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Jil Sander was the master protagonist of the paisley trend, stamping swirls across demure, tailored shapes for a fresh way to wear the print. The neon-style colours are a fresh addition to your summer wardrobe.

Emilio Pucci famed for its swirls of pattern, splashed psychedelic paisley on floor-sweeping skirts.

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Lunetta paisley-print woven dress iconby Jil Sander

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Appliquéd cotton-blend voile maxi skirt iconby Emilio Pucci

Stay tuned for an upcoming post with me wearing paisley-print pieces.

LoL, Sandra

My Look: Colourful Pucci

Pucci

Today, I have shown you already the upcoming limited edition Guerlain Terra Azzura by Emilio Pucci make-up collection. Here you can see those beautiful sunny shades on me that are complementing one my favourite Emilio Pucci looks for this summer perfectly:

Printed silk-charmeuse handkerchief topprinted silk-charmeuse maxi skirt and printed scarf belt, all from Emilio Pucci’s S/S 2012 collectionplatform sandals iconby Yves Saint Laurent, bangles by Sal Y Limon, earrings and ring by H&M.

Hope that you like it as much as I do! To shop the look, just click on the highlighted text.

LoL, Sandra

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IMG_2626Photos: © Sandra Bauknecht

Guerlain Terra Azzura by Emilio Pucci

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As you already know, I am a huge Emilio Pucci fan. So you might imagine my excitement when I heard about the Italian house’s collaboration with Guerlain. The limited edition make-up collection which is called TERRA AZZURA BY EMILIO PUCCI for GUERLAIN draws inspiration from Italy in summertime and offers everything you need for the perfect summer glow.

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The collection consists of eleven products with accents of the Italian Riviera, created by Olivier Echaudemaison, Guerlain Creative Director, and Laudomia Pucci, Pucci Image Director.

For a previous interview that I did with the wonderful Laudomia Pucci, please click here.

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Those two products above are my collection’s favourites:
The Terra Azzura powder is very versatile to use. For a natural effect, you apply just the bronzing shade all over the face. For a bronzed complexion, you blend the three blusher shades and sweep them along the top of the cheekbones to sculpt the face. 
The Khôl Kajal is another easy-to-use product. Applied solely along the inside of the lower eyelid, it underlines and enhances the eyes with a provocative depth. Worked in a thick line along the upper lashes, it adds modern sophistication and widens the eyes.

Below you can explore the delightfully sunny shades:

Pucci Palette

STAR PRODUCT
Terra Azzura
Bronzing Powder & Blush, CHF 103.-

Powder

FACE PRODUCT
Météorites Perles d’Azur
Illuminating Powder – Pure Radiance, CHF 76.-

Pucci Shadows

EYES PRODUCTS
Ecrin 4 Couleurs
Long-Lasting Eyeshadows, Captivating Colours, N°13 Capri, CHF 80.-

Pucci Khol

Terracotta Khôl Kajal
N°02 Blu Acqua, CHF 48.50

Mascara

Mascara Le 2 De Guerlain
Two Brush Mascara for 360° Lashes, N°14 Blu 2 Pucci, CHF 53.50

Pucci Gloss

LIPS PRODUCTS
Terracotta Gloss
Moisturising Gloss – Sheer & Shine Finish,
N°10 Porto Fino, N°11 Porto Ercole and N°12 Porto Azzuro, CHF 44.- each

Pucci Vernis

NAILS PRODUCTS
Terracotta Vernis
Nail Polish, N°02 Riviera and N°01 Paradisio, CHF 35.- each

The products will be available in a limited edition starting the 4th of May, 2012.

LoL, Sandra

Photos: Courtesy of Guerlain/Emilio Pucci and © Sandra Bauknecht

My Look: Tyrolean Love

Tyrolean Love

Saturday night in Switzerland, I was invited to a friend’s birthday dinner party with the dresscode “Country Chic”.

My look: Suede-paneled embroidered wool coat, silk-charmeuse and lace blouse, high-waisted corduroy skirticon, multi-buckle suede knee boots and embroidered bag, all from Emilio Pucci’s F/W 2011 collection, calfskin cuff by Céline, ring by Dior Haute Joaillerie, choker and hat by Dolce & Gabbana with gamsbart and brooches by Gucci.

LoL, Sandra

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PH Bracelet

PH Hat

PH Bag

PH BootsPhotos: © Sandra Bauknecht

Start of the Pug Dogs for Happy Kids Auction

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Do you remember LUISAVIAROMA’s charity projectPug Dogs for Happy Kids” that I presented to you last January? You can click here for the previous post.

Twenty one pug dogs were customized exclusively for LuisaViaRoma by a selection of the most prominent international luxury fashion designers and bloggers were asked to adopt one of those little soft toys.

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As you know, I adopted the Emilio Pucci pug dog.

Finally the pug dogs are to be auctioned off starting March 19th for UNICEF in support of children in Bangladesh on eBay. For more information on how to bet, please click here.

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Happy auctioning for a good cause and a big thank you!

LoL, Sandra

Photos: © Sandra Bauknecht