Miu Miu – A Brave Heart

 After a fashion show staged as a real fantasy – almost-impossibly presented in the landscape of Cortina d’Ampezzo in the Dolomites Alps – the F/W 2021 Miu Miu collection designed by Miuccia Prada returns to the context of fashion, itself another fantasy of realities, exploring the power of clothes as a conveyance of character, an expression of strength. 

As this collection champions the notion of bravery and intrepid exploration, the hero of this Miu Miu campaign is the actor Emma Corrin – whose courage in her abandonment, whole-heartedly, to every role, has boldly powered her to international prominence. Acting requires innate courage – emotional bravery, the baring of one’s soul, to bring fantasies to life. 

An actor’s craft is to lend fact to fiction, to embody people other than themselves. Corrin’s career has been marked by the power of her performances – her paradoxical bravery in showing her own vulnerability, the strength of character she can convey. Here, Corrin is captured in a direct and arresting series of studio portraits, her gaze in each an echo of female archetypes – joyful and reflective, serious or seductive – photographed by Steven Meisel with creative direction by M/M Paris. Her personality projects onto every image – staring boldly from the picture plane, framed in a new context. 

Miu Miu celebrates bravery, boldness – it is rooted in and inspired by communities of women, in the power of the collective. Here, Corrin shifts between different identities, different sense of self – playful or powerful, fragile but strong. Accompanying the print campaign, a series of five short films allow Corrin to reinvent herself once more – as different characters, within different personae. Corrin reads aloud a series of anecdotes, recollections, remembrances – recounting memories, true and imaginary, in her own voice and those of others. Again, lines are blurred: is Corrin acting, or actual – are these her words, or a script? 

Throughout, both films and imagery constantly interrogate our ideas and ideals of reality and fantasy, the courage needed to traverse between the two. As Corrin gives her characters strength, Miu Miu clothes its wearers for brave endeavours. 

The first episode of ‘A BRAVE HEART’ films is online at miumiu.com. Watch the trailer HERE.

LoL, Sandra

Photos: Courtesy of Miu Miu CREDITS: Creative Direction: M/M (Paris) – Photographer: Steven Meisel – Videographer: Benn Northover – Styling: Lotta Volkova – Talent: Emma Corrin

Upcycled by Miu Miu x Levi’s®

Upcycled by Miu Miu continues to pursue a sustainable ideology, now giving new life to pre-loved denim in collaboration with Levi’s®. A selection of classic denim pieces is re-fashioned by Miu Miu, seen through the brand’s maverick and determinedly playful eye and worn by Miu Miu muses, the actor Emma Corrin and models Lila Moss and Georgia Palmer, all portrayed by Johnny Dufort.

A celebration of iconic garments, this project includes vintage MADE IN USA men’s 501® jeans and Trucker Jackets from the 1980s and 1990s. Born out of American workwear and, from the mid-1950s onwards, a symbol of youthful rebellion, these iconic pieces have been customised and personalised by Miu Miu, in a play between masculinity and femininity, and aimed squarely at an equally free-spirited Miu Miu woman.

The vintage denim is hand-embellished with instantly recognisable Miu Miu crystal, pearl, floral and all-over diamanté embroideries, puffed sleeves and bold leather patches featuring Art Deco-inspired intarsia motifs. Jeans are cut off to the thigh or finished with ivory silk duchesse turn-ups while the Trucker Jackets are adorned with oversized white lace collars.

The iconic Levi’s® backpatch is re-invented in Miu Miu pink and carries the brand’s logo alongside. The finishing touch is a specially commissioned Miu Miu carrier bag stamped with the Levi’s® logo in return. Upcyled by Miu Miu in collaboration with Levi’s® is unveiled in London Selfridges and Shanghai IAPM mid-May. Afterwards, the collection will also be available online at miumiu.com, 18 select Miu Miu stores worldwide and Dover Street Market Los Angeles.

Inspired and inspiring – no two pieces in this collection are the same. Re-imagined through the Miu Miu lens, the lives of garments worn and loved in the past are extended, refreshed – renewed.

LoL, Sandra

Photos: © Miu Miu
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