Monday Fashion Shuffle

Monday Fashion Shuffle

Monday fashion shuffle: the carrousel is turning again. This morning, New York-based designer, and Michelle Obama favourite, Jason Wu has been named artistic director of HUGO BOSS womenswear. The 30-year old Taiwan born will oversee his team at the headquarters in Metzingen, Germany, and also open a design studio in New York. He will continue to grow his own namesake label that he founded in 2007. The first HUGO BOSS collection under Jason Wu’s artistic direction will debut in New York during Pre-Fall 2014 and he will stage the first runway show during the New York F/W 2015 Fashion Week in February 2014.

In the meantime, MULBERRY has announced that its creative director of six years, Emma Hill, will step down in the coming months. Rumours are that she is now in the running to succeed Reed Krakoff at Coach, when he is stepping down to focus on his eponymous label in June 2014.
Let’s see who will be replacing Hill at Mulberry… such a pity that the talented designer will be leaving the British brand.

LoL, Sandra

Photos: Courtesy of the brands

My Look: One Dress – Two Ways

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One dress – two ways. I am so in love with my tiger print dress by Mulberry from the F/W 2012 collection, a versatile piece that works for chic as well as for casual occasions. Personally speaking, I think that Emma Hill, Creative Director of Mulberry, has brought the British label to an amazing level of style. I have become quite a fan of her designs. During LUISAVIAROMA‘s third edition of Firenze4Ever in 2011, I had the chance to meet her personally. For the post, please click here.

My chic look to the left that I wore to the SIHH 2013:
Tiger print dress(the same print is on sale: animal print silk blouse),Lily leather shoulder bag with tiger embellishment, both by MulberryTribute patent-leather Mary Jane pumps by Saint Laurent4810 Collection hoop earrings by Montblanc.

My casual look to the right:
Same dress, bag and earrings, plus mohair sweater and scarf with tiger, both by MulberryCulte sunglasses by Miu Miu and ruffled leather ankle boots by Valentino.

LoL, Sandra

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Valentino_boots_rufflesPhotos: © Sandra Bauknecht

Mulberry S/S 2013 Ad Campaign

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Awakening in a dream, Mulberry has released its new seasonal campaign, shot by my favourite photographer Tim Walker, starring model Meghan Collison, directed by Ronnie Cooke Newhouse and inspired by the ethereal colour palette of Emma Hill’s S/S 2013 collection.

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The campaign features key looks from the new collection, showcasing beautiful, reimagined English tailoring, coats and capes layered over dresses and fresh interpretations of print design, classic outerwear and leatherwork.

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The new multi-functional Willow Tote (see photo above in biscuit), first launched on the S/S 2013 catwalk, is a focal point of three of the images, a beautiful yet common-sense structured bag with elegant clean lines and timeless appeal.

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The Cecily (see above) and Cecily Flower Tote (see second photo from top) are also featured, as well as Mulberry’s icon Bayswater, pictured in sumptuous ostrich (see first photo from top).

Cecily_Mulberry_nudeBe one of the first ones to sport the new Cecily snake-effect leather shoulder bag.

iconI am completely in love with this kind of lunar landscape below the sea created for this campaign. Personally speaking, Emma Hill gets better and better. Since a few seasons, I have become a true Mulberry addict.

LoL, Sandra

MLBRY_SS13_WILLOW_WHITE_SPPhotos: Courtesy of Mulberry

Mulberry F/W 2012 Ad Campaign

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A Forest fairytale, Mulberry launches its F/W 2012 campaign, shot by renowned British photographer Tim Walker in an English forest, with beautiful, evocative images that play on the romance and darkness of children’s fairytales.

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The campaign features two giant furry, forest creatures and the gorgeous Lindsey Wixson, in her third campaign for the English luxury brand. Wearing key looks from the F/W 2012 collection, silhouettes are luxuriously layered, textures rich and contrasting and the pieces accessorised with Mulberry’s latest bag icons Del Rey, Maisie and the new embellished Alexa; Zig Zag Bag.

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The campaign was inspired by Creative Director Emma Hill’s visions of explorers, dark fairytales and fantasy travels. I find the campaign absolutely awesome. Tim Walker is the best photographer to play with the idea of fairytales. He comes up with the right mix of darkness and romance.

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A forest fairytale brought to life. As Tim said: “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.” I am on my way to Yosemite National Park, I hope that I won’t see one.

LoL, Sandra

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Coachella: Mulberry Parties

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Welcome to the Coachella Festival, the annual music and arts festival in the California Desert, during which Mulberry hosted two events in Palm Springs this weekend:

The Firepit Party on Friday 13th April and the following day on Saturday 14th a BBQ Pool Party, both at the Parker Hotel.

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The guests included Emma Hill, Kate Bosworth, Emma Watson and Lily Collins to name a few. Needless to say, the ladies were all dressed up very fashionably, mostly in Mulberry. The festival dress code: short denim pants, little tank tops and floral dresses.
Some of them wore already the newest pieces for the upcoming F/W 2012 season. Pretty challenging as the Coachella Music Festival has a desert setting, with daytime temperatures frequently rising to over 110 °F (43 °C). And believe me, I have been there, it is HOT!

Enjoy all the photos below. You can shop already some of the looks by clicking on the highlighted text. I felt the sunshine just looking at those beautiful pictures…

LoL, Sandra

emma hill_emma w_pool partyTwo Emmas: Actress Emma Watson and Emma Hill, Mulberry’s Creative Director

Emma Watson‘s day look: Fuzzy tiger playsuit from F/W 2012 Main and carrying the Mini Lily with tassels in oak from F/W 2012 Main, all by Mulberry

Emma Hill‘s day look: Lace raglan dress in multicolour plastic animals iconfrom S/S 2012 catwalk and carrying the Lily with chain handle in ink blue sparkle croc print from F/W 2012 catwalk, all by Mulberry

Kate BosworthActress Kate Bosworth

Kate Bosworth‘s day look: Fuzzy tiger scoop neck tee in acorn from F/W 2012 Catwalk, the black studded sneakers in black from F/W 2012 Main and carrying the Mini Lily with tassels in ink blue from F/W 2012 Main, all by Mulberry

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Atlanta de Cadenet‘s day look: Full sleeve dress in multicolour mini zig zag from F/W 2012 Catwalk and carrying the Bryn in flame from F/W 2012 Main, all by Mulberry

Lily Collins1Actress Lily Collins

Lily Collins‘s day look: Stripy straws Neely dress in pale blue from S/S 2012 Main, the stitched bow ballerinas from S/S 2012 Main and carrying the Lily with tassels in ink blue from F/W 2012 Main, all by Mulberry

Dree HemingwayDree Hemingway

Drew Hemingways‘s day look: Chili pepper-print cotton bustiermatching cotton-poplin skirt and belt, all iconfrom Dolce & Gabbana S/S 2012 Catwalk
(This look has found its way already in my closet, stay tuned for the photos to be posted soon.)

Harley Viera-NewtonHarley Viera-Newton

Harley Viera-Newton‘s day look: Cherry-printed swimsuit by Juicy Couture, low-rise stretch-denim shorts iconby 7 for all mankind and Lily bag with tassels in oak from F/W 2012 Main

Emma Hill Short Gathered Mac in Navy Cotton Drill from the SS12 Catwalk Collection, Sequin Blouse in Navy from AW11 Catwalk Collection and Lily with Tassles in Ink Blue Heavy Suede from the AW12 Main CollectionMulberry’s Creative Director Emma Hill

Emma Hill‘s evening look: Shorts in navy cotton drill from S/S 2012 Catwalk, sequin blouse in navy from F/W 2011 Catwalk and Lily bag with tassles in ink blue heavy suede from F/W 2012 Main, all by Mulberry

Kate Bosworth in Panel Dress in Multicolor Ditzy Daisy, Mulberry Sneaker in Black Studded Leather Carrying Mini Lily with Tassels in Ink BlueActress Kate Bosworth

Kate Bosworth‘ s evening look: Panel dress in multicolour Ditzy Daisy crushed cotton from F/W 2012 Main, sneaker in black studded leather from F/W 2012 Main and Mini Lily with tassles in ink blue heavy suede from F/W 2012 Main, all by Mulberry

Lily Collins in Windbreaker Summer Boucle Pebbled Beige, Woven Sandal in Wheatfield Mixed Material, Squar ePrinted Scarf in Multicolour Bonkers Beach Print and carrying Lily with Tassels in Ink BlueActress Lily Collins

Lily Collins‘s evening look: Windbreaker in pebbled beige summer boucle from S/S 2012 Catwalk, square printed scarf in multi-coloured Bonkers Beach print from S/S 2012 Main and Lily with tassles in ink blue heavy suede from F/W 2012 Main, all by Mulberry

Photos: Courtesy of Mulberry, © WireImage

Mulberry S/S 2012 Ad Campaign

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Mulberry takes us to the seaside for its S/S 2012 campaign

Mulberry’s S/S 2012 season visits the Great British Seaside by way of the UK’s Brighton Beach, inspired by Creative Director Emma Hill’s memories of the English seasides of her childhood. 
This seaside scene was captured by one of my favourite photographers Tim Walker, starring models Frida Gustavsson and Lindsey Wixon. It is Walker’s third campaign he has shot for the English brand. I love the gigantic ice-cream scones and cupcake colours which are a huge trend for S/S 2012. Nostalgic and eclectic, capturing the Mulberry charm in perfection!

LoL, Sandra

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SS12_Travel_Oak_SP[2]Photos: Courtesy of Mulberry

Mulberry Tea Party Book Launch

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Why have one celebration when you can have two? We had double the fun on 11 June when Mulberry marked their 40th birthday with the launch of a beautiful anniversary book, ‘Mulberry’, at Firenze4Ever.

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And I might have been in beautiful Tuscany, but nothing gets in the way of Mulberry’s love for English tea. We were treated to a cup of tea or a glass of elderflower bubbly and cucumber or salmon and cream cheese sandwiches – crusts off, of course. Afternoon tea wouldn’t be complete without cake, so I practised my cake-decorating skills with Victoria sponge.

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Victoria Sponge Cake

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Among the guests was not only a giant inflatable gold Bayswater, but also Mulberry’s Creative Director Emma Hill who had especially flown in from London for the event.

Emma Hill 2Emma Hill, Mulberry’s Creative Director

IMG_5598Me in front of the giant Mulberry Bayswater

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I was given a copy of the lavish book so that I could take time to browse through the pages of behind-the-scenes peeks at Mulberry through the years, largely photographed by Venetia Dearden.

This beautiful coffee table book took nearly 3 years to create and is a collection of 480 pages of exquisite, never-before-seen images. It will be available in Mulberry stores and from mulberry.com from 1st July 2011 for £55/ $90/ €65.

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LoL, Sandra

Photos: © Sandra Bauknecht and © Mulberry