An exploration of private wishes is the focus of the Miu Miu holiday campaign. A perfectly formed collection is designed to appeal to our personal fantasies, all of them different, individual, gently provocative. A minimal, even utilitarian aesthetic is juxtaposed with archetypically feminine surface embellishment and gesture. A conversation between clothing reduced to its beautiful essence and a quietly celebratory frivolity ensues.
The campaign is both a mirror of the time and a dreamscape, inward looking – private – but an outward looking reflection of innermost thoughts. The Miu Miu Private Wishes campaign features actor and model Esther McGregor, model Mona Tougaard and actor You-mi Lee.
Responsible for the styling was Lotta Volkova, whom you know from her recent collaboration with Jean Paul Gaultier.
LoL, Sandra
Art Direction: Lina Kutsovskaya/Be Good Studios Photographer: Tyrone Lebon
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