With these versions of the Day-Date 36, Rolex brings an unexpected creative twist to one of its iconic models. By displaying a new emotion each day, the watch brings an element of spontaneity into the wearers’ daily life and allows them to invest the reading of time with their changing mood. Rolex unveils three new variants of its Oyster Perpetual Day-Date 36, full of joy and energy.
Crafted from 18 ct yellow, white or Everose gold, these watches have adopted an original face. Rather than showing the day of the week, the arc-shaped aperture at 12 o’clock displays an inspirational keyword in English – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’ and ‘Hope’. The window at 3 o’clock reveals daily one of 31 exclusive emojis in place of the date.
Entirely created using champlevé enamelling, the dial is striking for the depth and intensity of its gleaming colours and decoration. The motif is inspired by a jigsaw puzzle. Turquoise blue, red, fuchsia, orange, green and yellow pieces fit together on a single-colour background, each representing one of the key moments in life. The hours are marked by 10 baguette-cut sapphires in six different hues set according to the main colour of the dial, which is turquoise blue on the 18 ct yellow gold and 18 ct white gold versions, and orange on the watch in 18 ct Everose gold.
The new versions of the Day-Date 36 are equipped with calibre 3255, a movement at the forefront of watchmaking technology, enabling them to display a special keyword each day of the week and an individual emoji each day of the month, as well as the hours, minutes and seconds.
Like all Rolex watches, the Oyster Perpetual Day-Date 36 carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.
Interesting to know is that at its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the ‘presidents’ watch’.
LoL, Sandra
Photos: ©Rolex/JVA Studios and ©Rolex/Ulysse Frechelin
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