DREST is the world’s first luxury RVR (Real Virtual Reality) platform – where the real and virtual worlds intertwine and fashion meets fun. DREST is the leading fashion styling mobile game with creativity, user-generated content, shopping, entertainment and philanthropy at its core. Founded in 2019 by Lucy Yeomans, the award-winning former editor-in-chief of PORTER, NET-A-PORTER.COM and Harper’s BAZAAR UK, DREST opens the gamification portal to the luxury fashion industry and provides individuals everywhere the opportunity to play in this exciting world.
Building on proprietary avatar technology, DREST combines gamification, advertising, e-commerce and data strategies, partnering with the most exciting brands and talent in the fashion and entertainment industries to offer an unparalleled in-game experience. DREST holds the elements of metaverse at its core, providing the platform for user-generated content through its styling challenges, evoking the very best of user play that inspires virtual creations to become real, and rendering the real in the virtual world.
Featuring and working with over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Valentino, Cartier, Burberry and Fendi, DREST’s digital fashion assortment is provided by both Farfetch and brands directly, enabling users to easily discover and shop the latest collections.
In 2020 DREST introduced some of the most forward-thinking runway names as Supermodel avatars. As well as being digital fashion innovators, Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine are all advocates for vital charities and movements; as part of their partnership with DREST, the company has pledged to match 50% of the revenue earned in game by the Supermodels as charitable donations.
DREST is available to download from The App Store.
LoL, Sandra
Photos: Via Drest
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