Sandra‘s Closet

WELCOME TO NOW
It’s a new era at Tommy Hilfiger.
We’re breaking the old-school rules of the runway and giving instant access to our Fall
2016 Hilfiger Collection and the new TOMMYXGIGI capsule. These are our greatest
hits, remixed and restyled for the digital age and shoppable the moment the lights go up.
We look to the classic codes of our 30-year arsenal––nautical, sport, rock-n-roll,
Americana––and give everything a modern day swagger. We’ve played with proportions
and fabrics, making signature details pop. It’s nautical meets street; inspired by Gigi
Hadid and designed to be worn as you like it.
This is the show I’ve always wanted to present. A true democratization of fashion, so
get on board––this is #TommyNow. – Tommy Hilfiger

Such as Tom Ford, who presented his first-ever in season fashion show for F/W 2016 this week in NYC, Tommy Hilfiger is living the «now» moment with #TOMMYNOW. As I told you earlier this week, «see now, buy now» is in full effect and digital becomes more important than ever.

And Hilfiger, the «American Dreamer», has set the bar high for any future fashion events with a set design that was truly outstanding including a 40-foot ferris wheel, a public carnival, food, games and of course his new muse Gigi Hadid that has launched her capsule collection with the brand simultaneously. Tommy Hilfiger’s runway shows had always been amazing but this one was absolutely special. The show was live-streamed and immediately shoppable on Tommy.com. In addition, all Tommy Hilfiger retailers and locations across the globe have now everything available for purchase.

Explore the collection that offers everything Tommy Hilfiger stands for, the famous «classic American cool» style and the amazing set design below.

TO SHOP THE #TOMMYNOW RUNWAY COLLECTION, CLICK HERE PLEASE.

YOU CAN SHOP THE COLLECTION ALSO ON MYTHERESA.COM.

LoL, Sandra

Look 1 -Gigi Hadid

Look 10 – Sara Sampaio

Look 20  – Frederrike Falbe-Hansen

Look 23 – Hailey Baldwin

Look 32 – Fei Fei Sun

Look 33 –  Paulina Frankowska

Look 36 (final look) – Gigi Hadid

Famous front row: Taylor Swift

Photos: Courtesy of Tommy Hilfiger

Sophistication and raw sensuality come together in Prada’s F/W 2013 campaign, shot by Steven Meisel in New York.

A stellar ensemble of fresh new faces such as Amanda Murphy and Kristine Froseth star alongside iconic, era-defining stars like Christy Turlington and Freja Beha. They inhabit seductively stark scenes, the pivotal characters in an enigmatic portrait of femininity.

Photographer: Steven Meisel

Models: Amanda Murphy, Catherine McNeil, Kristine Froseth, Christy Turlington, Caroline De Maigret, Cameron Russell, Fei Fei Sun, Rachel Williams, Malaika Firth, Freja Beha, Sophia Ahrens

Location: New York, studio, April 15th-20th 2013

LoL, Sandra

Photos: Courtesy of Prada

Continuing the theme of ‘portraits for successful living’, Diesel’s Screen Test F/W 2012 ad campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.

Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.

Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.

In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.

In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.

It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in F/W 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.

I like and you?

LoL, Sandra

Photos: Courtesy of Diesel