Today, I was invited by SHISEIDO to a press conference at Metropol restaurant in Zurich to discover the new SHISEIDO Ultimune concentrate. It was wonderful to finally meet again in person, to indulge in a very yummy Japanese lunch and to discover a piece of traditional Japanese history and do a FUROSHIKI workshop, the art of Japanese gift wrapping.
The famous SHISEIDO Ultimune concentrate was the first product to target the immune system many years ago. It has immediately become a bestseller. 25 years of research and 200 beauty awards later, one is sold every 7 seconds. This fall, SHISEIDO’s #1 serum gets even stronger with an innovative anti-aging technology powered by 8 botanical ingredients. It activates skin’s inner defenses and stimulates its vital flow to lead your skin to its ideal condition.
Our skin is a fully active organ. The nerves and the immune system, both play an important role in the anti-aging process. SHISEIDO now targets also the vascular system to improve the blood circulation of the skin and unveils the ImuGenerationsRED Technology™. Inspired by major scientific discoveries it targets two factors involved in the maintenance of a strong and youthful-looking skin. By attacking two key cells, the Langerhans cells as well as the NK cells (natural killer cells), it boosts the skin’s self-defense system to fight external and internal factors that impact skin’s health and accelerate its aging.
Relying on unprecedented Lifeblood™ findings, it improves the vital network to constantly promote the delivery of essential nutrients and defensive cells to every corner of the skin. Maintaining a healthy vital flow will thus foster the skin’s ability to resist harmful factors and reduce the signs of aging appearance. The capillary network in our skin is dense and well-structured when we are young. With age, it gets weaker and disorganized, which leads to sagging skin.
The new technology works with two main ingredients:
- Fermented Roselle Extract that helps to activate the NK cells to remove aged cells also called zombie cells
- Houttuynia Cordata Extract that activates the so-called APJ sensors that are key factors for healthy capillaries to reinforce, extend capillaries and optimize the supply of nutrients and immune cells
Furthermore, the new Ultimune concentrate works with aromachology to support a stronger skin: the so-called IMUCALM Compound™ – a fragrance, blended with Lotus and Rose which has been scientifically proven to reduce stress hormones and strengthen the barrier function of the skin.
The new product promises after clinical tests:
- after three days, skin looks visibly more radiant
- after one month, skin is firmer and looks more resilient
- after one bottle (approximately 1.5 months when used morning and evening), wrinkles are visibly diminished and skin looks younger as renewed.
The new SHISEIDO Ultimune Power Infusing Concentrate 3.0 is available now for CHF 102.00 (30ml), CHF 151.00 (50ml) and CHF 176.00 (75ml). The serum bottle is refillable, 100% recyclable and comes from 94% naturally derived materials.
LoL, Sandra
Photos: © Sandra Bauknecht
@Shiseido #Ultimune #ShiseidoSkincare #PowerIsYou @globus
