Sandra‘s Closet

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

CEO IWC Georges Kern with his lovely wife Monika.

Getting excited for my speech!

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley and Swiss male model Fabian Pfenninger.

The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

Beauty power reunited. The teams from Kanebo Sensai, Dior, L’Oréal Luxe and Marionnaud know how to party.

Special performance by Nicola Hunt from London.

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Photos: © David Biedert and © Sandra Bauknecht

Last week, MCM‘s first European flagship store opened its doors in Zurich. As you already know, I felt very honoured to be the blogger host for this wonderful event.

My relationship with MCM dates back to my early college years when I designed a complete collection for the German brand that was founded by Michael Cromer in Munich in the Mid ’70s as ‘Michael Cromer Munich‘ (MCM). Today, it belongs to Sungjoo Design Tech & Distribution, and has been renamed ‘Mode Creation Munich‘ (MCM).

The company’s owner Sung-Joo Kim, a very fascinating lady, had flown in from South Korea for the event along with some famous celebrities. She was ranked among the “Top 50 Women to Watch” by the Wall Street Journal in 2004 and selected as one of the “New Century Leaders” in CNN for the Best of Asia in 2003.

The new amazing colossal MCM store, located at the iconic Münsterhof, offers 160 square metres full of the brand’s must-haves.

Bettina Zollinger, store manager MCM Zurich, with me at the opening party.

Adrian J. Margelist, Chief Creative Officer MCM, with me in front of the shop. I am carrying the Veronika Isis studded shoulder bag from MCM’s upcoming F/W 2014 collection. For all details regarding my look, please click here.

To celebrate the first European flagship store, MCM released an exclusive Zurich Visetos line. The luxurious special edition, only available in Zurich is inspired by the city’s coat of arms, featuring a unique blue and white colourway available on various classic shapes.

How cute are these MCM doggies?!

The party crowd outside…

Spotted: Guya Merkle, owner and designer of Vieri Haute Joaillerie, the luxurious high end jewelry brand.

German actor Jimi Blue Ochsenknecht

Renowned South Korean actor Sang-Woo Kwon

Another famous guest: Designer Albert Kriemler, Creative Director of Akris.

At work

Lovely Fiona Hefti compèred the event.

The ribbon cutting ceremony

Later, I was invited to the official dinner held at the Zunfthaus zur Waag, during which Swiss singer Paloma Würth performed some of her songs. The highlight of the menu was definitely the logo cake for dessert.

Thank you, MCM, for this beautiful event!

LoL, Sandra

Photos: Courtesy of MCM, Tillate and © Sandra Bauknecht