Sandra‘s Closet

Recently I was invited by Chloé to Paris for the launch of the house’s new fragrance with the beautiful name Love Story. It is inspired by Parisian romance and the love padlocks on the bridge of the Pont des Arts; the campaign itself and the bottle design make this reference. I have to admit that it was a very special trip as I took a wonderful reminder with me home.

We were asked during the presentation if we remember how it felt being newly in love and how the small things in life were amazing, how it was even exciting to drink an espresso next to each other in a café. Sometimes we forget these little special moments in our busy schedules. But reminding yourself helps a lot…

After I arrived in Paris, I went straight to the Park Hyatt Paris – Vendôme to interview the French actress and model Clémence Poésy, who already was the face of Chloé Eau de Parfum in 2008. She is modern, graceful, free-spirited and has this certain “Je ne sais quoi” allure that most French women seem to have naturally. “I am very proud to represent Chloé fragrance again,” she told me. “It was so evident for me to come back to a brand that I feel so connected to.”

Her favorite fashion labels are Chloé, ACNE and her designer friend Erdem. The blonde 31-year old only wears make-up when she has to and loves the British seaside. She seems very down to earth when she states: “Beauty comes from what you feed yourself with, how you care about people.”

After the interview, I got to see the different places where the new commercial was shot under the lens of Mélanie Laurent. Clémence Poésy stars in a love story where two people meet and indulge in the most beautiful moments.

First stop was the beautiful Pont des Arts, that has become famous for all the padlocks attached to its railing. Couples come here to “seal their love” with this romantic gesture. Afterwards they throw the key into the Seine river below. In June 2014, part of the parapet on the bridge collapsed under the weight of all of the love locks that had been attached to it.

Then we went on a boat tour on the Seine where I could explore the packaging and the bottle the first time.

After the cruise we were picked up by these lovely gentlemen for a ride in a vintage Citroën.

They brought us to the flower market where Anne Flipo, the “nose” behind the new scent Love Story waited to tell us a little more about the creation. It was very important for her to walk directly with the Chloé team to understand what they wanted to have. “Sexy and clean” was the mission. Sounds pretty contradictions but once you smell this beautiful scent you understand what it means.

Top notes: Neroli
Heart notes: Jasmin Stephanotis and Orange Blossom
Base notes: Musk and Cedarwood

A floral love story – fresh and sexy.

Anne Flipo with me

My beloved vintage Chloé sunglasses

At the rooftop party

The launch event culminated in the evening in a wonderful party over the rooftops of Paris where we enjoyed stunning views over Notre Dame, champagne and some fun dance moves. Clare Waight Keller, Creative Director of Chloé, celebrated along with Clémence Poésy, Mélanie Laurent and Anne Flipo this new declaration to femininity. Amazing women who all brought their vision to tell a beautiful story of love in a bottle.

Clare Waight Keller, Mélanie Laurent and Clémence Poésy at the party

Love Story Chloé will be available from today, September, 15 2014.
Love Story Chloé Eau de Parfum 30ml (CHF 97.00), 50ml (CHF 128.00) und 75ml (CHF 151.00),
Shower Gel 200ml (CHF 52.00) and Body Lotion 200ml (CHF 57.00).

Read more about this trip also in the upcoming October 2014 issue of L’Officiel Switzerland.

LoL, Sandra

Clare Waight Keller with me

Live performance of Christine and The Queens

Male models at the fragrance bar

Photos: © Sandra Bauknecht

Don’t forget to shop the unique collaboration Maison Martin Margiela with H&M that hits selected stores worldwide officially today! This year, the French fashion house is sharing their unconventional fashion framework with H&M and their re-editions are to-die-for (Have a look at this previous post where you can see them in detail)! In case that you have missed the party pics of the amazing launch party in NYC, click here.

If you cannot get enough of Maison Martin Margiela, I recommend a visit to one of my favourite hotels in Paris: La Maison Champs-Elysées. The design hotel was the first to be decorated by Martin Margiela and voted among the best hotels in the world by Condé Nast Traveller.

Its location between the Grand Palais and the Avenue Montaigne is perfect, especially during Paris Fashion Week.

I stayed in one of three “Lost Moulding” suites: N° 112 Paul Bodin, designed by Martin Margiela. The wooden mouldings in the rooms start and finish at random, like a work in progress, offering various shades of white. A large central space with sliding side doors separates the lounge from the bedroom, enhancing the feeling of privacy. The luxurious, modern bathroom is extremely spacious and beautiful.

And here is more for all Margiela-fans among you: Replica Fragrances by Maison Martin Margiela, a reproduction of familiar scents and moments of varying locations and periods that embodies the interest of Maison Martin Margiela for vintage clothing and accessories.

All three recently launched feminine fragrances “Flower Market”, “Beach Walk”, “Funfair Evening” are divine and instantly evoke images, impressions, positive emotions that reflect our collective subconscious. Composed by the master perfumer Jacques Cavallier, along with Marie Salamagne, each ‘Replica’ fragrance captures a specific olfactory moment, recalling memories that we all share. 100ml (CHF 109.-)

“Flower Market”
Paris, 2011

Freshly cut flowers, wet petals, buckets and vases brimming with water, leaves crushed on the floor, a multitude of floral compositions… Maison Martin Margiela captures the delicate fragrance of the flower market.
The green freshness of just-cut stems echoes the sensuality of the floral accord. Transparent notes of freesia and Grasse rose petals dotted with water, are enveloped by creamier notes of Sambac jasmine and tuberose.

“Beach Walk”
Calvi, 1972

A stroll along the ocean. Feet sink into the sand. Waves brush the skin. The sun at its zenith radiates the beach. “Beach Walk” evokes the memory of a summer day.
Fresh as the spray of the ocean, bergamot, lemon and pink pepper are instantly fused. Radiant and sensual ylang ylang follows, illuminating the addictive scents of coconut milk, musk and heliotrope.

“Funfair Evening”
Santa Monica, 1994

In the warm night air, the sound of laughter and playful melodies. The obscurity is broken by splashes of multicoloured neon. Colour reigns vibrant and explosive. An odour of candy fills the air.
From the first breath, the ambiance of the funfair comes to mind. The soft and enveloping fragrance of sweets… Notes of apple and star anise join to reveal a marshmallow accord created with caramel and orange blossom.

Enjoy indulging in your very own Margielamania and see you at H&M!

LoL, Sandra

Photos: Courtesy of H&M, La Maison des Champs-Elysées, Maison Martin Margiela, © Sandra Bauknecht