If a brand sees that a perfume is very successful, it will happen very likely, that new slightly modified versions of the said scent will be launched, as a cross-selling strategy, mostly targeted at the fans of said original fragrance. For spring 2013, many of those flankers will hit the shelves and they are all worth a try. All are light, floral and feminine, everything you need to smell good this summer. And that a beautiful scent deserves a beautiful ad campaign you can see below…
LA PETITE ROBE NOIRE Eau de Toilette by Guerlain
From the Eau de Parfum, the lighter Eau de Toilette version is not far and it is extremely yummy!
FLORAL FRUITY
Top notes: Jasmine, rose and green accords
Heart notes: Cherry, orange blossom and apple
Base notes: White amber, white musk and patchouli
Eau de Toilette CHF 77.00 (30ml), CHF 100.00 (50ml), CHF 149.00 (100ml)
Available from March 1, 2013 in Switzerland.
LOVE EAU FLORALE by Chloé
The French fashion house is launching a new romantic version of its iconic Love fragrance family with the fusion of rich floral notes. One of my favorites as I love its powdery aspect.
FLORAL
Top notes: Sweet pea
Heart notes: Green tea
Base notes: Powdery notes
Eau de Toilette CHF 83.00 (30ml), CHF 109.00 (50ml), CHF 128.00 (75ml)
Available from April 15, 2013 in Switzerland.
SHALIMAR PARFUM INITIAL L’Eau Si Sensuelle by Guerlain
This fragrant novelty is a successor to last year’s fragrance Shalimar Parfum Initial L’Eau, very romantic in a matte glass flacon. Absolutely beautiful!
FLORAL GREEN
Top notes: Green notes, grapefruit, neroli and bergamot
Heart notes: Iris, jasmine and rose
Base notes: Vanilla and tonka bean
Eau de Toilette CHF 97.00 (60ml)
Available from March 1, 2013 in Switzerland.
FOR HER L’EAU by Narciso Rodriguez
A vivid and delicate floral interpretation of the famous scent. Personally speaking, the perfect body scent, but be careful, it is addictive.
FLORAL WOODY MUSK
Top notes: Peony, cyclamen and jasmine
Heart notes: Lily-of-the-Valley, amber and rose
Base notes: Patchouli and musk
Eau de Toilette CHF 65.00 (30ml), CHF 95.00 (50ml), CHF 135.00 (100ml)
Available from February 2013 in Switzerland.
VALENTINA ACQUA FLOREALE by Valentino
This new fragrance version is all about summer, nature, the scents of a beautiful garden, very sensual and feminine.
FLORAL
Top notes: Bergamot and orange blossom
Heart notes: Neroli, mimosa, tuberose and jasmine
Base notes: Amber and patchouli
Eau de Toilette CHF 96.00 (50ml) and CHF 122.00 (80ml)
In stores now.
SIGNORINA Eau de Toilette by Salvatore Ferragamo
This joyful fragrance is ideal for a romantic young and elegant woman. Exceptionally fresh, its is proof that a Signorina can be a different Signorina every day.
FLORAL FRUITY
Top notes: Grapefruit and litchi
Heart notes: Rose oil and rice steam
Base notes: Milk mousse and cashmeran
Eau de Toilette CHF 59.00 (30ml), CHF 89.00 (50ml) and CHF 119.00 (100ml)
Available from February 2013 in Switzerland.
NINA L’EAU by Nina Ricci
The French fashion house launches a new version of its famous Nina perfume from 2006. Romantic and subtle, fresh fruity and aquatic, it will be perfect for the warm summer months.
FLORAL FRUITY
Top notes: Neroli, mandarin orange, grapefruit and apple
Heart notes: Gardenia, cherry and watery notes
Base notes: Musk
Eau de Toilette CHF 50.00 (30ml), CHF 71.00 (50ml) and CHF 85.00 (80ml)
Available from March 2013 in Switzerland.
MISS DIOR Eau de Toilette by Christian Dior
The creation of this modern chypre and romantic fragrance is signed by Francois Demachy. The face of the new fragrance is actress Natalie Portman. A truly beautiful new scent that I can only recommend.
CHYPRE FLORAL
Top notes: Tunisian neroli
Heart notes: Turkish and Bulgarian rose
Base notes: Patchouli
Eau de Toilette CHF 108.50 (50ml) and CHF 156.00 (100ml)
Available from March 8, 2013 in Switzerland.
LoL, Sandra
Photo: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of the Brands
