Sandra‘s Closet

Acqua di Parma and forte_forte partner to showcase the forte_forte loves Acqua di Parma Collection in Forte dei Marmi, at the Bocelli family’s Alpemare Beach Club. An all-Italian love story inspired by the partnership between the Maison representing the most sophisticated Italian style and a fashion house offering dreamlike charm, featuring timeless designs that resonate with emotions.

Set in the charming seaside town of Forte dei Marmi, the historic Alpemare Beach Club has hosted artists, poets, and actors from all over Europe since the last century. Today it is owned by the Bocelli family, which has preserved its legendary charm, turning it into a marvellous oasis filled with timeless elegance.

The joyous atmosphere of the Italian Mediterranean, the protagonist of forte_forte loves Acqua di Parma, is conveyed naturally and spontaneously in this sparkling setting. The graceful fluttering of butterflies and dragonflies that characterises the collection adorns beach towels and soft cushions that decorate the beach tents, treating Alpemare guests to a magical experience.

The enchanting and dreamlike motif created by forte_forte for Acqua di Parma appears again in the scented candles strategically placed in the lounge areas, in the garden and in Alpemare’s restaurant. The bright notes of mirto di Panarea waft all around, resulting in an exhilarating sense of awakening and harmony.

The magnificent view of the Apuan Alps, the scents of the Mediterranean pine forest at one of the most picturesque stretches of beach, together with the contemporary works of art that embellish the areas, make Alpemare a veritable treasure trove of beauty and wellbeing. Here, Andrea Bocelli himself, the world- famous Italian tenor and singer, often performs a concert or indulges in a rare moment of relaxation.

«It gives me great pleasure to work with Acqua di Parma again for the third summer. This year’s forte_forte loves Acqua di Parma Collection immediately won us over with its glowing sensation of lightness, harmony and freedom. The dreamy, bright tones of forte_forte’s motifs, the joyful notes of mirto di Panarea: all perfectly complement the atmosphere of the Alpemare Beach Club, designed by us as a genuine oasis of wellbeing where every detail is taken care of. Together with forte_forte and Acqua di Parma, we have succeeded in enhancing the various areas with aesthetic and sensory features that create a unique experience for our guests», emphasised Veronica Berti Bocelli, wife of Andrea Bocelli.

Energy resonates everywhere while the fragrances of Acqua di Parma’s Home Collection featuring Blu Mediterraneo candles and diffusers waft through the air. The beach cabins, which Alpemare has left in their traditional style, are fitted with the Arancia di Capri amenities from the hotel line of Acqua di Parma in special recycled plastic (RPET) produced in Italy from recycled PET plastic bottles. The comfortable bathrooms are complemented with the Arancia di Capri Hand Soap and Hand Cream ranges.

A fragrant dream for an Italian holiday full of emotions. Enjoy!

LoL, Sandra

Photos: © Acqua di Parma
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Wherever you are, ragazze, Acqua di Parma‘s evocative scents of summer will put you in a blissed-out state of mind before you know it. And they come covered in LA DOUBLEJ‘s vibration-raising prints (naturally!). In other words, you’ll smell as good as your bathroom looks and your mood? Boosted, babe.

The collaboration is the first between La DoubleJ and Acqua di Parma, but the brands shared interest in the visual, olfactory, or tactical richness of the Italian landscape make them natural partners. Street-style star, journalist and contributing editor at Harper’s Bazaar and Wallpaper* magazines JJ Martin launched La DoubleJ in 2015, initially as a platform to sell her collection of vintage clothing. Soon, she began to create ready-to-wear pieces, working with top Italian textile manufacturers, such as Mantero, to use reissued vintage prints from their archives. More recently, the Milan-based brand has expanded to include homeware, collaborating with expert makers such as Mascioni and Bitossi Home to create patterned linens, porcelain plates and bold tableware.

Through the partnership with Acqua di Parma, La DoubleJ offers 100% Made in Italy terry-cloth towels and sun-burst bathing suits, to an exquisite range of products scented with Arancia di Capri, Bergamotto di Calabria, Fico di Amalfi and Mirto di Panarea, it is an ode to all the soul-satisfying colours and home-grown aromatic delights that Italy has to offer; created and crafted to be enjoyed this summer and for many summers to come.

Great news is that you can also enjoy this pure Italian style during your next summer holidays at the Alpemare Beach Resort in Forte dei Marmi as the Maison symbolising the most refined Italian style and the Brand created by JJ Martin dress up the Bocelli family’s bathing establishment on the elegant beachfront at Forte dei Marmi with the Blu Mediterraneo by La DoubleJ capsule collection.

The wonderful view of the Apuan Alps and the Mediterranean scents of the pine forest on one
of the most evocative stretches of the Forte dei Marmi beachfront, together with contemporary
works of art set out in various spaces, make Alpemare a veritable jewel of beauty and well-being.
Andrea Bocelli himself, the great tenor and Italian singer who is famous throughout the world,
often treats himself to relaxing breaks and even performs here.

The elegant tents that welcome guests on the Alpemare beachfront are even more radiant, with beach towels and cushions from the capsule Collection. The Confetti Blu print, designed by La DoubleJ in blue and yellow tones, creates a bright Mediterranean atmosphere for an unforgettable summer.

In all relaxation areas and collective spaces, from Alpemare’s garden to its exclusive restaurant, Arancia di Capri candles give off the light and effervescent scent of one of the most popular Blu
Mediterraneo fragrances.

The cabins, maintained by Alpemare in their original form, come complete with Arancia di Capri
amenities from the Acqua di Parma hotel line to enhance the resort’s refined harmony for a truly Italian holiday.

LoL, Sandra

Photos: © Acqua di Parma

Do you remember when fashion lovers around the globe were craving for the limited edition pieces, such as the Book Tote, that were only available in DIOR‘s Mykonos pop-up store (for the previous post, click here).

This season, DIOR presents DIORIVIERA, a new capsule collection created by Maria Grazia Chiuri, that celebrates the beauty, leisure and art of farniente. A bright and sunny wardrobe, like an invitation to travel, dedicated to the most delightful Mediterranean getaways, the promise of an eternal summer, from Forte dei Marmi, Capri to Mykonos, from Marbella, Saint-Tropez to Ibiza. Great news is that the beautiful items are this season all available online and of course in the respective local holiday boutiques.

LoL, Sandra

Photos: © Dior
#Dior #DiorRiviera #DiorCruise #MariaGraziaChiuri #PamelaHanson

MIU MIU’s woven basket bag is the perfect summer companion. Classic with a little retro touch, it’s embroidered with the label’s logo, topped with vibrant red, blue and black-striped grosgrain handles, and fitted with a zipped pocket at the canvas-lined interior.

My own limited edition woven basket from Cannes (there was only one, sorry :-)!).

If you want to prove your true jet-setting spirit, look for one of the limited edition versions that MIU MIU has launched in small quantities for some of their shops around the globe. A red tag is attached to the bag that indicates the location where you bought it.

Limited edition woven basket that is still available in MIU MIU’s newly opened St. Tropez boutique.

Those limited editions are available at the following MIU MIU stores around the globe: Madrid, Barcelona, Capri, Porto Cervo, Forte dei Marmi, Cannes, St. Tropez, Miami and Hawaii.

My personal summer essentials: Woven basket bag, frayed St. Tropez embroidered straw sunhat, and suede platform sandals, all by MIU MIU.

The perfect pieces to breeze effortless style from town to beach and back again.

LoL, Sandra

Photos: first one courtesy of Matchesfashion, all others © Sandra Bauknecht