Sandra‘s Closet

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria. The House’s latest campaign embraces the spirit of «Gucci Ancora» as a celebration of the love that lies at the centre of Gucci’s community.

Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections. Kendall Jenner and Bad Bunny carry items from the signature Gucci Savoy collection including GG Supreme duffle bags in different sizes, backpacks, rigid suitcases, and trolleys distinguished by a combination of heritage-infused design elements such as the GG monogram and/or the Web stripe. The campaign also introduces novel designs defined by fluorescent leather details alongside embossed GG rubberized leather styles.

I am so in love with this Savoy leather-trimmed printed coated-canvas suitcase by Gucci.

Through this Valigeria campaign, Gucci pays tribute to its founding history and heralds a new era of adventure and luxury travel in line with the vision of Creative Director Sabato De Sarno.

TO SHOP GUCCI VALIGERIA, CLICK HERE PLEASE.

LoL, Sandra

Credits Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Nikita Kuzmeko Photographer: Anthony Seklaoui Stylist: Alastair McKimm Make-Up KJ: Mary Phillips Make-Up BB: Mira Chai Hyde Hair: Paul Hanlon Talents: Kendall Jenner & Bad Bunny
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As summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.

Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive- inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits.

The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.

The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. The campaign captures a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel.

Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com.

I love Cape Code and the photos make me dream of my latest vacation there…

LoL, Sandra

Photos: © Gucci #GucciTowardsTheSun
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Julie Greve Make up: Lauren Reynolds
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Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.

For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, «When your thoughts become reality, you understand what magic is.»

I am obsessed with the pink jumpsuit.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces.

Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact (All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester).

The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available on the adidas CONFIRMED app.

LoL, Sandra

Photos: © Gucci #adidasxGucci
CAMPAIGN CREDITS Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Carlijn Jacobs
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