During the festive season, the Maison Cartier unveils an innovative pop-up store in Zurich: The «Cartier Winter House». Located on Rennweg 22, a few steps from their boutique, Cartier Winter House is a 150 m2 space spread over three floors, much like a «Chocolaterie». A warm and welcoming venue set to open its doors today this year. From Tuesday to Saturday up to 24th December, visitors will be able to discover chocolate creations with unique flavours.
On the ground floor: Workshops and tastings, a hot chocolate bar and customisable chocolate bars, to enjoy in the boutique or to take away!
Then venture upstairs to the first floor of this pop-up boutique to discover the brand’s iconic creations or the exclusive services on offer. Bespoke engraving, touch and try and a cord bar. A perfect opportunity for visitors to find the ideal presents for their loved ones or to just enjoy themselves, whilst sipping on a hot chocolate in a special gourmet tea room.
Finally, the third floor of this venue will be dedicated to more private events, such as digital conversations with friends of the Maison, digital presentations on the Haute Joaillerie collection, and also chocolate-themed dinners skilfully orchestrated by a reknown Swiss chef.
Cartier has held the city of Zurich close to its heart since the opening of its first boutique in 1978, as Laurence Bourgeois, Managing Director of Cartier Switzerland attests, «Zurich is an avant-garde city in terms of architecture, art and design. Cartier naturally found its place there.» The Maison also opened its new boutique at Bahnhofstrasse in 2018.
Practical information:
From 5th to 24th December (open on Sunday 6th and Sunday 20th December)
Hours: 10 am to 7 pm – Tuesday to Friday
Saturday from 10 am to 6 pm
Sunday from 10 am to 6 pm
Thursday Dec 24th from 10 am to 5 pm
Address: Cartier Winter House, Rennweg 22, 8001 Zurich
LoL, Sandra
Photos: © Sandra Bauknecht and Drawings: © Cartier